Technical SEO
Stay updated with the latest technical SEO news, expert insights, and actionable strategy guides to enhance your site’s performance and search rankings.
How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO
A practical guide to spotting keyword cannibalization using Search Console, site crawlers, and rank trackers, plus fixes like canonicals, meta robots, and internal linking.
Common Crawl Published A Manual For Being Visible To AI, I Automated It
Check captures, robots.txt history, block fingerprints and a live CCBot probe for any domain, free, straight from Common Crawl’s own archives.
How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology
The four arguments used to sell llms.txt would pass a text file about cats. Here’s why that matters for every GEO tactic you’re buying.
Report That Cloudflare AI Bot Blocking Prevents Googlebot From Indexing Sites
Anecdotal report that blocking AI training bots with Cloudflare blocks Googlebot from indexing websites.
Open Knowledge Format v0.2 Adds A Trust Layer – No AI Agent Reads It Yet
No agent reads your OKF bundle. Write one anyway: v0.2’s provenance and staleness fields expose every claim your website cannot defend.
Google’s Mueller: Fix Conflicting Metadata, Don’t Test It
Google’s John Mueller says if sites are serving conflicting metadata, they should fix the conflict, not test which source wins.
Google’s Illyes Unsure On Shifting unavailable_after Dates
Google’s Gary Illyes said he would need to check whether pushing an unavailable_after date forward on every renewal causes problems. He gave a first read.
Why Data Integrity Is The New Technical SEO: From Crawling To Trust
Agentic protocols are multiplying with no consensus standard in sight. Own the layers underneath instead of chasing a winner.
Indexed Claude Chats Show Why Disallow Is Not Noindex
Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out.
70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why
Agentic commerce is here. Your next SEO win may be less about better content, more about being the easiest product for an agent to buy.
Why Your Pages Are Stuck In Crawled-Currently Not Indexed & What To Do About It
Is it a technical issue or a quality problem? A step-by-step look at why Google crawled your pages but refused to index them.
“Are You A Bot” Screens Can Get Your Pages Dropped By Google
Google’s Mueller explained how an “are you a bot” screen can push a site’s pages out of Google, and get another site picked as canonical.
Why Scaled AI Content Fails: Google’s Crawl Economics Explained
Mass programmatic AI content breaks Google’s crawl ecosystem and indexing thresholds in ways most teams never anticipate until rankings collapse.
AI Agent Standards: What Do We Need To Know?
Overwhelmed by agentic web acronyms? Map each protocol to the problem it solves before deciding which ones deserve your attention.
The Agentic Web Is Splitting Into Two Bets: Identity And Capability
For website owners chasing AI visibility: LLMs.txt answers who you are. WebMCP answers what your site can do.
Build An OKF Brain Like Mine!
Build your own AI-ready knowledge system with insights from Marie Haynes on using Google’s Open Knowledge Format for search and automation.
Google’s Open Knowledge Format Could Work For Websites, Too
Google’s Open Knowledge Format turns your website’s ideas into a linked graph agents can traverse. Here’s what that means for how machines understand your site.
Lighthouse Fails Your Llms.txt Without Markdown Links
Six audits. One failure. The fix took five minutes. Here’s what Lighthouse 13.3’s Agentic Browsing category actually tells you, and what it doesn’t.
Google’s Mueller Flags A Case On Why LCP Fixes Miss the Target
John Mueller points to a Google case study showing how customizable layouts can skew which element the browser measures as LCP, plus the fixes.
Google Ends Cache-Served AMP Pages In Search
Google Search now takes searchers directly to a domain’s AMP host pages, ending the viewer/cache serving path. AMP still ranks as normal.
Should I Block AI Crawlers Or Measure Their Value First? – Ask An SEO
AI bots drain server resources and scrape IP, but blocking them risks invisibility in LLM answers. Here is how to decide.
How ChatGPT Actually Picks Sources (I Read The Network Traffic, Not The Outputs)
ChatGPT’s source behavior shows why crawlable facts, third-party validation, and query-level search triggers matter more than generic GEO tactics.
Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
Your internal link structure gradually loses effectiveness as new content pulls equity away from important pages.
What Is A Migration Hangover Traffic Drop & How Do You Avoid It?
A new site shouldn’t cost you a year of rankings. Spot the difference between normal volatility and true SEO migration hangover before it’s too late.
How To Use Lighthouse To Test Your Website For Agentic Readiness
Not sure if your site is agent-ready? Google’s new Lighthouse report checks three things most SEOs haven’t tackled yet.
Machine-First Architecture: How To Build Websites Machines Can Identify, Read, Cite & Use
Designing for the most constrained consumer, a machine, produces a better foundation for every visitor. Here’s the full build sequence.
All You Need To Know About Cloudflare’s Agent Readiness Score
Most of the checks that tanked your agent-readiness score don’t apply to your website type. Here’s what the number actually means.
LLM Guidance Doesn’t Transfer The Way SEO Guidance Did
The shared standards that once made one engine’s guidance apply to all of them never got built between LLM providers. Optimization is no longer portable.
How To Stress-Test A Staging Environment To Surface Risks Pre-Launch – Ask An SEO
Launching a redesign or migration? The staging environment tests in this guide will catch SEO issues before they cost you rankings.
More Organic Search Traffic, More Ad Revenue: 4 Publishing Workflow Fixes That Bring Both
Discover how a modern publishing engine can eliminate the issues of legacy CMS and drive sustainable growth for media companies.