Technical SEO
Stay updated with the latest technical SEO news, expert insights, and actionable strategy guides to enhance your site’s performance and search rankings.
Google: Soft 404s Use Crawl Budget Despite 200 OK Status
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site.
Google Confirms CSS Class Names Don’t Influence SEO
Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance.
Google Clarifies Structured Data Rules For Returns & Loyalty Programs
Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs.
Google: Many Top Sites Have Invalid HTML And Still Rank
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead.
Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion
Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings.
The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration
Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance.
How Much Code Should SEO Pros Know? Google Weighs In
Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential.
See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility.
Google Retires 7 Structured Data Features To Streamline Search Results
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected.
Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages
Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies.
Google Launches Loyalty Program Structured Data Support
Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results.
![How To Host Or Migrate A Website In 2025: Factors That May Break Rankings [+ Checklist]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/05/featured-508-760x400.webp)
How To Host Or Migrate A Website In 2025: Factors That May Break Rankings [+ Checklist]
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in...
How To Use LLMs For 301 Redirects At Scale
Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget.
Google: Database Speed Beats Page Count For Crawl Budget
Google confirms 1M page crawl budget threshold stands after 5 years, but database efficiency matters more than page count for SEO performance.
Google’s Gary Illyes Warns AI Agents Will Create Web Congestion
Google’s Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn’t the primary issue.
How To Automate SEO Keyword Clustering By Search Intent With Python
Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering.
HTTP Status Codes Google Cares About (And Those It Ignores)
Google’s Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site’s performance.
Create Your Own ChatGPT Agent For On-Page SEO Audits
Create your own ChatGPT agent to streamline your SEO audits and analyze website elements like page structure. Here’s how.
Google Updates Image SEO Best Practices: Use Consistent URLs
Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget.
Google Reminds That Hreflang Tags Are Hints, Not Directives
Google’s John Mueller explains that Hreflang tags act as suggestions, not directives. Learn how canonical tags impact international SEO and what adjustments your strategy needs.
Server-Side vs. Client-Side Rendering: What Google Recommends
Google’s Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data.
11 Lessons Learned From Auditing Over 500 Websites
After 12 years and 500+ audits, here are 11 SEO lessons that can save you time, money, and frustration on your journey to better rankings.
WordPress Robots.txt: What Should You Include?
A smarter robots.txt can stop SEO issues before they start. Clean up WordPress crawl paths, block noise, and point bots to what matters.
![We Figured Out How AI Overviews Work [& Built A Tool To Prove It]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/04/featured-427-760x400.webp)
We Figured Out How AI Overviews Work [& Built A Tool To Prove It]
Unlock the secrets of AI Overviews and realign your SEO strategy for improved visibility and relevance on Google.
Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO
XML sitemap date manipulation won’t improve SEO, says Google’s John Mueller. Learn why this common tactic wastes resources and what to do instead.
Google’s Martin Splitt Explains How To Find & Remove Noindex Tags
Noindex tags hiding in your site can prevent search engines from indexing your pages. Google’s Martin Splitt advises where to look for them.
Why Do Web Standards Matter? Google Explains SEO Benefits
Google’s Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps.
![AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/04/featured-438-760x400.webp)
AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]
Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.
How To Identify Migration Issues Quickly Using AI
Streamline your work by using the AI prompts provided to quickly find migration issues and ensure all aspects are addressed before launch.
Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed
JavaScript-loaded images can be indexed, Google’s Martin Splitt confirms. Learn common indexing issues and best practices to ensure your JS images appear in search.