Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
Facebook is Improving Ads Manager and Business Manager
Facebook shared plans to update both Ads Manager and Business Manager making them easier to use.
Facebook Introduces Cost Cap Bidding to Maximize Cost-Efficiency
Facebook is introducing a new bid strategy for advertising which is focused on driving results while keeping costs down. Bid strategies for Facebook ads were...
Facebook Tests Integrating Stories into the News Feed
Facebook has been spotted testing a redesigned version of the news feed which also includes stories.
Small Business Guide to Chatbots & Facebook Messenger Marketing
This article is the do-it-all entrepreneur’s guide to using bots as your business’s automated assistant and marketing aid.
Facebook’s “Why Am I Seeing This Post?” Explains How its News Feed Algorithm Works
Facebook is adding a new component to the news feed that answers the question “why am I seeing this post?”.
Facebook’s Faulty SMS Two-Factor Authentication is Locking Out An Alarming Number of Users
An issue with Facebook’s SMS two-factor authentication is keeping a significant number of users locked out of their accounts.
Facebook Lets Users Search for All Active Ads That Pages Are Running
Facebook is expanding its Ad Library tool to include information about all active ads from any page.
YouTube Makes Up 37% of Mobile Web Traffic Worldwide
According to data revealed in a new report, YouTube is responsible for 37% of all mobile web traffic.
How to Use Facebook to Learn More About Your Audience
Here’s how you can use Facebook Insights and Analytics to get insights on what your audience needs and wants.
Facebook Removes Targeting Options From Certain Ads to Fight Discrimination
Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people.
Facebook is Changing How it Measures Ad Relevance
Facebook is updating its ad reporting, replacing the single relevance score with three new relevance metrics.
Facebook Cracks Down on Companies Selling Fake Likes, Followers, and Accounts
Facebook is going after companies that promote the sale of fake accounts, likes, and followers.
Facebook Introduces a Premium Ad Offering for Video Advertisers
Facebook is rolling out a premium ad program called Showcase, which lets advertisers target the highest-quality videos.
Facebook Messenger Tests a Separate Folder for Business Messages
Facebook is testing a new way of organizing messages from business pages in Messenger.
6 Things Marketers Should Know About Facebook’s App Integrations
Here’s what every marketer should know about the coming integration of Facebook Messenger, Instagram, and WhatsApp.
Yes, Facebook’s ’10 Year Challenge’ WAS Just a Harmless Meme
The meme may have been harmless, but here’s why Facebook’s facial recognition software is anything but harmless fun.
Facebook Fights Back Against Myth That News Feed is Limited to 26 Friends
Facebook has come out swinging against those perpetuating a myth that its news feed displays a limited amount of content.
Facebook Introduces New Ways for Businesses to Communicate with Customers
Facebook will soon be rolling out two new ways for businesses to communicate with customers via messaging and groups.
Facebook is Changing the Way Advertisers Set Campaign Budgets
A major change is coming to the way Facebook advertisers set campaign budgets.
Facebook Algorithms & Personal Data: Are They Getting it Right?
New research reveals that some Facebook users don’t think the information Facebook has about their interests is accurate.
Facebook Enhances Ad Units for Automobile Dealers
Facebook is upgrading the targeting capabilities of its automotive inventory ads with the ability to reach more people.
14 Ways to (Literally) Boost Your Facebook Page ROI
Here’s a quick checklist to optimize your Facebook Page, increase organic results, and boost Facebook exposure for any size budget.
5 Unexpected Things You Can Learn from Facebook Tests
Here are five easy and low-cost Facebook tests you can run to improve your website and marketing.
Facebook to Remove Pages and Groups Affiliated With Bad Actors
Facebook may now remove pages that are affiliated with bad actors, even if the page has done nothing wrong.
7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of
Here are seven ideas for using lead gen ads for companies that don’t generate leads.
![Facebook is Wrong 27% of the Time When Detecting Users’ Interests [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2019/01/shutterstock_1283514166-760x400.webp)
Facebook is Wrong 27% of the Time When Detecting Users’ Interests [STUDY]
According to a recent study, 27% of US adult Facebook users say the platform’s classification of their interests is inaccurate.
Facebook Launches Original Podcast Series About Business Building
Facebook has launched an original podcast series which shares lessons learned while building new businesses in the age of connectivity.
Facebook Cannot be Deleted from Certain Android Phones
Some Android phone owners are discovering they cannot permanently delete Facebook, but is there really anything to worry about?
Facebook Extends Deadline for Subscription Messaging Permissions
Learn how to apply for Facebook Messenger subscription messaging permissions.