Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
Advertisement
Facebook Search Ads are Now Available to Select Businesses in North America
Facebook is now testing ads in search results, which are available to businesses in the automotive, retail, and e-commerce industries.
![Majority of Publishers See Much Lower Facebook Traffic Now vs. Last Year [POLL]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/Majority-of-Publishers-See-Much-Lower-Facebook-Traffic-Now-Vs.-Last-Year-760x400.webp)
Majority of Publishers See Much Lower Facebook Traffic Now vs. Last Year [POLL]
Publishers are seeing much lower Facebook traffic now compared to last year. SEJ is no exception.
Facebook Explains How its Search Results Work
Facebook has put together a short explainer video with details about how its search results work.
5 Ways You Can Drive More Organic (Yes, FREE!) Traffic with Chatbots
Here are five ways to send more organic traffic with Facebook Messenger bots.
Facebook Makes it Easier to Find Local News and Information
Facebook is connecting more people to local news and information with an expansion of its “Today In” section.
Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st
Facebook is making changes to subscription messaging permissions that will affect chatbots.
Facebook Adjusts Algorithm to Reduce the Reach of Clickbait Content
Facebook is taking steps to reduce the reach of sensationalist and provocative content.
An Insider’s Guide to Promoting Banned Products on Social Media
Find out the dos and don’ts of promoting banned products on social media.
Facebook Introduces Advanced Analytics: Measure Page Level Actions
Facebook is rolling out advanced analytics, giving page admins the ability to measure performance beyond post level.
Are Facebook and Twitter Winning Against Fake News?
Research shows effectiveness of Facebook and Twitter against fake news. But much work remains.
An Influencer’s Guide to Facebook Messenger Marketing
This guide will help grow your network and influence with Facebook Messenger as your marketing platform.
Facebook to Let Users Add Songs to Their Profile
Facebook has announced a series of new features that expand the ways users share and connect with music.
Facebook Introduces User Retention Optimization for App Install Ads
Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged.
Facebook Punishes Scraper Sites
Facebook announced it is demoting posts that link to sites with copied content.
Facebook Adds Ability to Create and Share 3D Photos
Facebook has introduced the ability to share 3D photos that can be viewed by anyone with the mobile app.
Facebook Messenger is Reportedly Testing an Unsend Feature
Facebook has been spotted testing an unsend feature for Messenger, allowing users to delete messages after they have been sent.
Facebook Targets Social Media Optimization Spam
Facebook is banning hundreds of spam accounts that exploited user engagement algorithms to generate traffic.
Facebook Introduces New Tool for Measuring Effectiveness of Facebook Ads
Facebook has introduced a new tool which is designed to help businesses measure the impact of of Facebook ads.
6 Effective Tips for Writing Facebook Lead Ads That Convert
These six effective strategies can help you set up Facebook Lead Ads that bring in conversions.
Facebook Enhances Marketplace With New AI Features for Faster Selling
Facebook is improving Marketplace for buyers and sellers with updates that include new AI features.
Facebook Makes it Easier for Businesses to Hire for the Holiday Rush
Facebook is rolling out new job tools to help businesses hire seasonal employees for the upcoming holiday season.
Facebook Now Lets All Advertisers Run Ads in Stories
Facebook Stories ads are now available globally to all advertisers following a successful test run this summer.
5 Strategies for Successful Lookalike Audiences in Facebook Ads
These strategies will help keep your root audiences fresh so your Facebook Ads lookalike models can perform for longer.
Facebook Expands Fact-Checking to Photos and Videos
Facebook announced it’s expanding fact-checking efforts to review the accuracy of photos and videos.
The Ultimate Guide to GDPR & Facebook Messenger Marketing
Here’s your guide to unlocking powerful new marketing achievements with Facebook Messenger marketing while remaining GDPR compliant.
Facebook Rolls Out New Overlays for Product Ads, Holiday Templates, More
Facebook is assisting advertisers with their holiday marketing strategies by rolling out new ad features well before the season begins.
Facebook Gives Advertisers Control Over Placement of Instant Article and In-stream Ads
Facebook is giving advertisers more control over placement of in-stream, Instant Article, and Audience Network ads.
Facebook Upgrades Canvas Ads, Now Known as “Instant Experience” Ads
Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant Experience.”
Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data
Facebook updates its ad metrics to offer a holistic view of how customers interact with a business across all platforms.
Facebook Lets Advertisers Target Users Based on Travel-Related Web History
Facebook has introduced a new way for advertisers to target users based on their history of travel-related web browsing.