Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
Advertisement
Facebook Adds Disputed Alert to Fight Fake News
Facebook’s tool to combat fake news is here. The social network is adding a red warning sign whenever users share disputed content.
5 Tips For Running Effective Facebook Ads Split Testing Campaigns
The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Read on to learn how to split test for successful campaigns.
Facebook Reactions Now More Important Than Likes
Facebook’s algorithm is now rewarding posts that get more Reactions – whether it’s Love, Haha, Wow, Sad, or Angry – with greater News Feed visibility.
Facebook Turns on Video Sound in News Feed
Facebook is changing the way you watch videos on your smartphone. Most significantly: videos in the News Feed now automatically play with sound.
11 Reasons Your Facebook Ads Aren’t Connecting with Consumers
When executed properly, Facebook ads can be incredibly lucrative. However, if your ads don’t connect with your audience, you’ll never be successful. Discover some of...
Facebook Search Now Recognizes Objects in Photos
Facebook’s image search system can detect and segment objects, scenes, animals, places, and clothes that appear in images or videos – and understand them.
Facebook Is Changing How it Ranks Stories in 2 Ways
Facebook is changing the way it ranks stories in the News Feed. The social network is adding a new ranking signal and updating real-time signals.
Facebook Has a New Way to Rank Videos in the News Feed
Attention, marketers: if you want your brand’s videos to appear in the News Feed of Facebook users, then you better have high video completion rates.
3 Changes Coming to Facebook Trending Stories
Facebook today announced three new updates that will alter the way its Trending topics section works. Here’s what Facebook is changing.
What You Need to Know About Facebook’s Business Pages Layout
What do you need to know about Facebook’s new layout of its desktop business pages? A lot — some things are positive, some negative.
How to Market Through A Brand Facebook Group
Stand out and reach your audience through a brand Facebook Group. This article will walk you through how to create a group and then share...
Facebook Journalism Project Launched to Build Stronger Ties With News Industry
2016 has seen an increase in fake news stories, especially on Facebook where posts can go viral and spread like wildfire. Facebook has introduced the...
6 New Facebook Live Features You Need to Know
Here are the six latest Facebook Live features and tools you need to know about, including Pages going live via the web and appointing Live...
Facebook Tests New Mid-Roll Video Ads
The ads will be triggered after a Facebook user has watched a video for 20 seconds and only appear in videos that have a running...
Facebook Updates How Dynamic Ads Work
To help drive more sales, Facebook will show even more targeted product ads to users based on their browsing activity, Facebook behavior, and demographics.
Will Facebook 360 Change Brand Storytelling Forever?
Facebook 360 launched in 2015, but we have yet to see advertisers and marketers really nail the execution. This article will introduce the concept of...
Listen Now: Introducing Live Audio on Facebook
Facebook continues to enhance its Live experience. After the recent announcement of Live 360 videos, Facebook is adding another dimension: audio. The social media giant...
Facebook Introduces Live 360 Videos
Facebook has announced the addition of 360 video to the Facebook Live experience. Facebook’s 360 videos and live feature were announced over a year ago,...
A Marketer’s Guide to Facebook Messenger Bots
Facebook may say to the world “All your bots are belong to us” but a good marketer knows how to get in on the action....
![Does Facebook Live Increase Engagement and Website Traffic? [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2016/11/Does-Facebook-Live-Increase-Engagement-and-Website-Traffic-STUDY.webp)
Does Facebook Live Increase Engagement and Website Traffic? [STUDY]
Here are some stats on our initiatives for Facebook Live and if they drove traffic and engagement or not.
Fake News Sites Banned From Facebook Ad Network
Facebook has updated its advertising guidelines in order to prevent fake news sites from generating revenue from the Facebook Audience Network.
Memorialized Account Bug is “Killing” People on Facebook
There was quite a shock Friday afternoon as many people checked their Facebook profiles, only to see that their profile had been memorialized.
Two Social Media Marketing Experts Discuss Facebook Live & Snapchat
These 2016 Pubcon interviews reveal ways you can make the most out of Facebook Live and Snapchat to amp up your social media engagement and...
Facebook’s Q3 Results: 5 Things You Need to Know
Facebook continues to grow its advertising revenue and attract new users. Here are five things marketers need to know about Facebook’s Q3 2016 results.
7 Ways to Easily Increase Your Reach on Facebook
Increasing your Facebook reach shouldn’t be a huge problem. Knowing the right audience reach settings can make a difference when targeting your audience.
Facebook Page Call-to-Action Buttons Get Big Update
Some big changes are coming to the way call-to-action buttons work on Facebook Pages. Facebook is also rolling out a new business recommendation feature.
Facebook: The Next Review Platform?
If you have something to say about the business, you have your chance. And Facebook keeps it simple because you don’t even need to write...
New Test: Facebook Live From Desktop
Facebook Live broadcasting has been limited to smartphones, but that could be changing soon. Is the arrival of Facebook Live for the desktop imminent?
Businesses Can Now Sell In Facebook Messenger
Facebook has announced a couple new ways for brands and businesses to send customers to, and complete purchases within, its Messenger app.
Facebook Expands Lookalike Audiences Globally
Facebook has announced an update to Lookalike Audiences that should make it easier for advertisers to reach consumers around the globe.