Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
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How to Track Conversions with the New Facebook Pixel
Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel.
5 Benefits of Custom Facebook Placement Strategies
Learn more about the five most important advantages of breaking down placements in different ad sets and creating a custom Facebook placement strategy.
7 Brands Who Are Keeping It Real on Facebook & Twitter (And What You Can Learn From Them)
Here are a few brands who are succeeding at keeping it real on social media and creating solid, human connections in the process.
Facebook Releases Live Video Streaming to Limited Number of iPhone Users
According to the Facebook Newsroom, this new feature will allow users to share streaming videos they are seeing in real-time. To share a live video,...
8 Creative Ways to Drive Traffic to Your Blog with Facebook
Beyond posting when a new article goes live, how can you use Facebook for greater traction? There are numerous creative ways to drive traffic to...
How to Lower the CPC of Facebook Ads by Boosting CTR: An Interview With Christina Baldassarre
Learn how to lower the CPC of your Facebook ads by getting more people to click on them.
How to Target Audiences Accurately Using Interest Targeting on Facebook
How can you be sure that you are properly leveraging “interest targeting” on Facebook? Here are a few key tricks and tips to follow.
The Top 10 Social Media Updates from October 2015
Here’s a recap of the top 10 social media updates from October 2015.
Facebook Introduces Snapchat-Like Enhancements to Mobile Profiles
Facebook announced three main enhancements today to provide further opportunities for people to express themselves on the world’s largest social network.
Facebook Updates Notes For Long-Form Content Publishing
Facebook has updates notes with a Medium-like look and feel.
A Facebook ‘Dislike’ Button is Coming, Says CEO Mark Zuckerberg
It’s true — the long discussed and often rumored Facebook ‘dislike’ button is officially on the way.
Live Streaming on Facebook Now Available to Public Figures
Get ready to see a lot more live streaming in your News Feed, as Facebook has announced it’s available to more people.
Facebook Adds New Mobile-Focused Features to Business Pages
Facebook announced several updates to Pages that are designed to help businesses engage with mobile users.
Facebook Hits One Billion Users in a Single Day
For the first time ever Facebook recorded one billion daily active users this past Monday, August 24th.
Facebook Launches M, a Siri-Like Personal Assistant for Messenger
Facebook announced its beginning a very small roll out of a digital assistant service, called M, that will live within Messenger.
An Extensive Guide on Optimizing Your Facebook Native Videos
With video becoming a popular medium to share infos, take advantage of it and connect with your Facebook audience through visuals, sound, and emotions.
Facebook is Testing Its Own Medium-Like Content Platform
Facebook is testing the idea of turning its current Notes product into a long-form content platform.
Facebook Working On An App For Delivering Breaking News Alerts
Facebook is reportedly working on a new mobile app for sending breaking news alerts direct to smartphones.
#SEJThinkTank Recap: 15 Methods for Optimizing Facebook Ads by @Rocco_Zebra_Adv
Last Wednesday, the SEJ Marketing Think Tank welcomed Rocco Baldassarre of Zebra Advertising for a live presentation focused on getting the most out of Facebook...
Facebook: The Reputation Management Tool You’re Probably Ignoring
If you’re using Facebook to share news, product launches and contests, you’re missing out. By tapping in to a few additional features, you could spot...
Facebook Introduces Live Streaming for Public Figures
Facebook introduced a new feature today that will allow public figures and celebrities to broadcast live stream’s via the Facebook Mentions app.
Facebook Makes Video Management Easier for Page Owners
Facebook rolled out updates today that make video management easier, and give Page owners more control over their video content.
How to Enhance Your Ad Performance with Facebook Carousel Ads
Facebook’s carousel ad format lets advertisers showcase multiple images and links in one ad. When comparing carousel ads to standard link ads, advertisers saw a...
Facebook to Give You More Control Over What You See in News Feed
Facebook has rolled out an update designed to give you more control over what you see in News Feed
Facebook to Roll Out Video Ads, A Threat to Google’s YouTube Ad Business
Facebook is rolling out video ads amongst a small test group of publishers in a move designed to attract more content and ad revenue.
Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers
Facebook’s news feed algorithm will be adjusted according to interactions with videos
Facebook Adds ‘Videos’ Tab to Page Insights: Track Metrics Across Custom Date Ranges
Facebook announced a useful new addition that will help page owners measure the success of their videos across custom date ranges.
A Facebook Account is No Longer Required to Use Messenger
Facebook took the last remaining step toward truly making Messenger its own platform, announcing today that people will be able to use the service without...
Facebook Rolls Out Author Tags: A New Way to Grow Your Following
Facebook has introduced a way for publishers to grow their following with a new feature called Author Tags. When implemented on a website, Author Tags...
Facebook Updates News Feed Algorithm Taking Into Account Time Spent Reading Stories
Facebook announced it has added a new ranking factor to its News Feed algorithm. In addition to likes, comments, and shares — Facebook will now...