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Facebook Partners With Shopify to Launch Its Own ‘Buy’ Button
It was announced today that Shopify and Facebook are teaming up to launch a ‘Buy’ button that will enable people to buy items found in...
Facebook Tries Out “Saved Replies” To Aid Online Customer Service
Facebook tests customer service messaging tool called “Saved Replies”.
How to Boost #Facebook Engagement Using Groups
Facing low Facebook engagement? Here are creative ways to achieve high engagement over your competitors on Facebook without spending a dime.
Facebook Introduces Instant Articles: A Faster, Richer Content Reading Experience
Facebook has announced the launch of a new way to read and consume content in a way that promises to be a vast improvement over...
Facebook is Testings its Own In-App Search Engine, A Possible Threat to Google
Facebook is testing its own in-app search engine, which TechCrunch reports is now live for a select test group of users. This search engine is...
‘What Should I Post on Facebook?’ 12 Facebook Tactics Working Right Now
If you feel challenged by Facebook marketing these days, you’re not alone. Here are 12 tactics to take a look at adding to your Facebook...
Facebook Introduces “Hello” and Video Calling for Messenger
Facebook made two major updates to their messaging services: one allows you to make video calls and the other allows you to call people or...
Facebook Introduces New App for Creating Videos with Friends
An after-hours side project has turned into the latest product from Facebook, called Riff, which allows you to create and collaborate on videos with Facebook...
New Facebook Feature Will Alert You of Nearby Events Hosted By Pages You Like
Facebook quietly rolled out a new feature today that’s designed to make it easier for you to follow nearby events hosted by pages you like....
The Biggest Losers in Facebook’s Recent Purge of Page Likes
Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March 11th. By removing inactive accounts from a page’s...
Facebook Introduces Messenger As a Platform, Embeddable Videos, and More at F8
At Facebook’s developer conference in San Francisco, the social media giant made a number of major announcements about enhancements to its existing products and services....
Facebook to Turn Messenger into a Platform Similar to Snapchat
A report from TechCrunch indicates that Facebook is intending to turn its Messenger service into a platform that’s akin to Snapchat. At least similar in...
Facebook Makes It Possible To Send Money Between Friends
Facebook just announced a major enhancement to its Messenger service that will allow friends to easily and securely send money to each other. This feature,...
Facebook Acquires Top Shopping Search Engine In Effort To Improve Commerce Ads
Today, it was announced that Facebook has acquired shopping search engine, The Find, in an effort to improve the social network’s advertising efforts. The terms...
Facebook Introduces Topic Data: Learn What Your Audience Is Discussing on Facebook
As marketers, the more data we have the more targeted our messaging can be. Knowing what your audience is saying about topics related to your...
Facebook Warns Page Owners About Upcoming Drop in Page Likes
Today, Facebook gave Page owners a heads up about an upcoming change that’s going to cause a drop in Page likes. The company is going...
Facebook Makes 5 Predictions For A Mobile-First Future
Get ready to put the desktop computer in the back of your mind and start thinking about mobile first. Facebook predicts that as smartphones become...
5 Ways to Increase Organic Reach on Facebook
Facebook isn’t the gravy train it used to be, and here’s why.
Facebook Introduces App For Managing Ads On The Go
To meet the demand of its over 800,000 monthly advertisers, Facebook has introduced a new mobile app that will help make it easier to manage...
Facebook Doesn’t Charge For Ads Unless A Real Person Sees Them
Today Facebook provided a rare glimpse into its philosophy for counting ad impressions, revealing that the company doesn’t believe ads should be charged for unless...
Facebook Launches Product Ads, A Possible Threat To Google?
Today Facebook announced the launch of a new advertising unit called product ads, which look like they have the potential to be a real threat...
Photos Now Draw The Lowest Organic Reach On Facebook [STUDY]
Photos, once known to draw best reach and engagement for Facebook pages, are now drawing the lowest according to data from social media analytics company...
Now You Can Decide Who Manages Your Facebook Profile After You Die
Have you ever put any thought into who you’d trust with managing your Facebook profile when you pass away? I can’t blame you if that...
Facebook To Grade The Effectiveness Of Your Ads Before You Run Them
Facebook has taken the guesswork out of wondering whether or not that ad you’re about to run is any good with the introduction of relevance...
How to Build Custom Facebook Audiences for Marketing and Advertising
Over the last few years, Facebook has been home to the world’s largest internet audience, and 2015 is shaping up to be another major year....
This Month in #SocialMedia: Updates from January 2015
January was a heavy month in terms of social media updates, especially on Facebook. In case you missed any of the updates, here’s an overview:...
Facebook To Show Location-Based Place Tips In Your News Feed
Facebook introduced a brand new feature for its iPhone app today which should help people learn more about the places and attractions they’re visiting. Taking...
Study Reveals Top Performing Retailers On Facebook During 2014 Holiday Season
Disclosure: Searchmetrics is a Search Engine Journal partner, but this coverage has not been sponsored or paid for in any way. A new study by...
Facebook Reaches 1.39B Monthly Active Users, Half A Billion Are Mobile-Only
Facebook announced its Q4 2014 earnings today, revealing that 1.39 billion users now use the social network every month, which marks a 13% year over...
Facebook Introduces New Tool To Measure Sales Driven By Ads
It has always been easy to measure how well Facebook ads are performing when it comes to clicks and views, but what about sales? Measuring...