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Facebook Updates News Feed To Show More Timely Content
Facebook’s goal with the news feed, as they describe in an announcement today, is to show everyone the right content at the right time. Occasionally...
Facebook Releases New App For iOS 8: Here’s What’s New
Facebook wasted no time getting a new app out for iOS 8, and they recently published an update on their Newsroom blog explaining what’s new...
Facebook Launches New Page Highlighting Best Practices For Content Creators
Today, Facebook introduced a new subpage called Facebook Media that is designed to highlight great examples and new trends that illustrate how public figures, organizations...
Facebook Is Using User Feedback To Show Better Ads
There are millions of ads that are eligible to be shown in News Feed every day from more than 1.5 million active advertisers on Facebook,...
Facebook Introduces New Tools For Page Owners To Promote Their Events
There are 400 million people around the world using events on Facebook every month, the company stated in an announcement. Nearly 30% of all those...
What Really Happens When Someone Clicks Your Facebook Like Button
Funny, we’ve had the Facebook Like button along the side of every Buffer blog post for the past several years. And I don’t think I’ve ever...
Facebook Cracks Down On Clickbait With An Update To The News Feed
Facebook recently announced some some improvements to its News that promise weed out posts that users don’t want to see anymore because they’re too “spammy”....
Why Your Facebook Campaign Doesn’t Work (And What You Can Do to Fix It)
Facebook is the future of Internet advertising. Or so you might have heard. While it seems that everyone else’s ads are generating revenue, your ads...
Facebook Introduces Cross-Device Reporting For Facebook Ads
Facebook has announced the launch of cross-device reporting for Facebook ads. For the first time, advertisers will be able to see how people are moving...
Facebook Bans Like-Gating, No More Incentivizing Users To Like Pages
Facebook recently published a small but important update on their developer blog where they effectively put the ban on like-gating content. According to Facebook themselves,...
Facebook’s Daily Active Users Are Up By 19 Percent
Facebook just released their Second Quarter 2014 Financial Summary, included in the report are a lot of positive statistics for the social media giant. Most...
New Facebook Ad Targeting Lets You Target Users By Device
Facebook announced an update to their ad targeting options that will let you reach people on specific mobile device models In order to get high...
Save Facebook Posts, Read Them Later: New Feature Announced
Today, Facebook announced the addition of a new feature that will allow users to save items found while browsing Facebook for later viewing. Every day,...
10 Free Ways to Boost Facebook Engagement
As brands complain that their Facebook engagement has gone south, various re-engagement strategies have cropped up. Unfortunately, many of these are expensive. So how can...
Facebook Is Helping Advertisers Reach Previously Unreachable People, On Any Device
Facebook reports that roughly 7 out of every 10 people in the world use devices less sophisticated than a smartphone to access the Internet, like a...
Facebook Introduces Multi-Product Ads And Enhanced Custom Audiences
This week, Facebook announced two new advertising enhancements that designed to make remarketing on Facebook even more effective. The enhancements include the introduction of multi-product...
Facebook Releases New Version Of Pages Manager For iOS and Android
Facebook announced on their Facebook For Businesss blog that they have released an updated version the Pages Manager application for iOS and Android. Facebook Page...
Facebook To Improve Rankings Of Videos That Are Uploaded Directly
Twice as many watch videos on Facebook now compared to six months ago, Facebook executives said in an announcement today, which is why there’s about to...
Facebook Ads Improve The Performance Of Paid Search Campaigns, According To New Study
Today, Facebook released the results of a study commissioned by the company that analyzes the effects of Facebook ads on paid search campaigns. The study...
Facebook Officially Launches Slingshot, A Snapchat Competitor
Last month we reported that Facebook was said to be working on photo and video messaging app that will be a direct competitor to the wildly...
Facebook To Give Users More Control Over The Ads They See
In an announcement made today, Facebook is taking a cue from its users and taking two major steps to make ads better. In the first...
Facebook Introduces Calls-To-Action For Video Ads, And Improved Targeting
Facebook recently announced on their Facebook For Business blog that they will be rolling out new targeting options for video ads. When creating a campaign...
Where’d Everything Go? Navigating the New Facebook Page Redesign
The new Facebook business page redesign finally made a major rollout last week. While it doesn’t appear to have yet transitioned for 100% of fanpages,...
Facebook Explains Why Organic Reach Is Dropping, Says It’s Not About The Money
Brian Boland, of the Ads Product Marketing team at Facebook, took to the Facebook For Business blog today to answer the questions many Page owners...
7 Ways to Use Custom Audiences With Facebook PPC
The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably”....
Facebook Introduces Privacy Checkup Tool, And New Default Privacy Settings
Today, Facebook announced some changes to their default privacy settings for new users, as well as a new privacy checkup tool for current users. Facebook...
Facebook Reportedly Building A Snapchat Competitor Called ‘Slingshot’
News broke over the weekend that Facebook is working on video messaging app that will be a direct competitor to the wildly popular app Snapchat....
Learn More About Your Business’s Target Audience With Facebook Audience Insights
Today, Facebook announced the launch of a new tool, called audience insights, that Page owners can use to learn more about who their target audience...
5 Things You Should Know About Mark Zuckerberg (And What You Can Learn From Him)
The year 2014 has already been a pretty decent year for Mark Zuckerberg and Facebook. The company celebrated its 10th anniversary back in February, is...
Facebook Announces New Video Metrics Are Coming Soon
Facebook announced this week that new video metrics in Page Insights and Ads Reporting are coming soon. Facebook’s goal is to help users better understand...