Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
Advertisement
B2B Targeting on Facebook: Audiences & Tactics That Work
B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results.
13 Interesting Facebook Tricks You Might Not Know
Ever get frustrated with something on Facebook? There’s a good chance that you can change it in your settings.
Facebook & Instagram Updated With New Messaging Features
New features are rolling out to Facebook Messenger and Instagram DMs that allow users to be more expressive in how they communicate.
Facebook ‘Neighborhoods’ Makes it Easy For Locals to Connect
Facebook rolls out Neighborhoods, a new feature within the main app that offers many capabilities similar to Nextdoor.
7 Urgent Steps to Take When Your Facebook Account Gets Hacked
With all the information in our social media profiles, security is a top priority. Here’s what to do if your Facebook account gets hacked.
Instagram to Add New Ways For Creators to Make Money
Facebook CEO Mark Zuckerberg shares details about new features coming to Instagram that will allow creators to get paid for their content.
Facebook Shares 4 Ways It’s Improving News Feed Ranking
Facebook is sharing plans on how it plans to give users more of what they want to see in their news feeds.
Facebook Announces Social Audio that Goes Beyond Clubhouse
Monetizable live audio rooms, advanced AI tools and native integration of podcasts brings social audio to Facebook
Facebook & Instagram Let Businesses Schedule Stories
Facebook is rolling out several updates for businesses which include the ability to schedule stories across Facebook and Instagram.
Facebook Adding Context Labels to Pages Seen in News Feeds
Facebook will begin testing labels applied to articles in USA member feeds in order to provide more context and avoid confusion
Facebook Analytics is Shuttering on June 30
Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions.
Facebook Lets Users Limit Who Can Comment On Their Posts
Facebook is giving users more control over their experience on the website with changes to post comments and news feed filters.
Aggregated Event Measurement in Facebook: What You Need to Know
Aggregated event measurement will be an impactful change for many Facebook advertisers. Here’s what you need to know to prepare.
9 Creative Ways to Optimize Facebook Ads Cost and ROAS
Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).
Facebook Update Will Target Specific Groups and Individuals
Global Facebook update will target individuals and groups that break official community standards and impose limits on their reach as well as removal
Facebook Adds 3 New Ways to Make Money With Video Content
Facebook is launching three updates aimed at helping creators of video content make more money.
How to Use the Facebook Ads Library for Competitive Research
Your competitors’ social advertising strategies provide insight for your own campaigns. Here’s how to use Facebook Ads Library to get a leg up.
1.8 Billion People Use Facebook Groups Every Month
Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study.
Facebook Wins Standoff With Australian Government
Australian government backs down, abandons attempt to force Facebook into negotiations. Facebook restores news traffic to Australian news organizations
Facebook Blocks Australian News
Australian news organizations had their posts removed from Facebook in a retaliatory action that also affected unintended pages.
How Facebook Algorithm Ranks News Feed Content
Facebook published an article and patents that describe how it ranks news feed posts.
Facebook Updates Account Quality In the Midst of Its Own Failures
The new Account Issues section quietly rolled out during a week where many feel Facebook’s own lack of quality is brazenly showing.
How to Build the Perfect Facebook Ad Audience
Targeting the perfect audience means less advertising costs and better marketing success. Here are steps to creating the Facebook Ad audience for your business.
59% of US Adults Do Not Trust News on Social Media
A study on social media as a news source finds 59% of US adults believe the information shared on social platforms is inaccurate.
Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout
Recommendations for the days leading up to iOS 14 adoption have been issued by Facebook, along with what to expect in results & measurement.
Facebook Pages Redesigned, 5 New Features Added
Facebook is rolling out a redesigned layout for Pages along with new features to help foster community building and achieve business objectives.
Facebook Sued by FTC for Anticompetitive Conduct
Facebook is being sued by the Federal Trade Commission (FTC) for allegedly maintaining its position as market leader with years of anticompetitive conduct.
Facebook Identifies 2021 Topics and Trends
Facebook published a 40 page report that forecasts important consumer topics and trends for 2021
How to Use Your Content Marketing to Seed Your Lookalike Audiences
Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.
How to up Your Facebook Marketing Game Using Facebook Groups
Businesses can maximize their marketing efforts by branded Facebook groups. Here’s everything you need to make the most of this feature.