Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
How SEO and Social Media Add Up to Online Marketing Success
Social search, as defined by Wikipedia (everyone’s most trusted online source), is “a type of web search method that determines the relevance of search results...
Different People Use Social Media for Completely Different Purposes
You, as a brand or an online marketer, see social media as a channel for reaching your audience and spreading your messages. But how does...
Interview with Andrew Kardon, Co-Owner of JoeShopping.com
We continue our (hopefully inspiring and motivational) series featuring successful self-made entrepreneurs. The first interview was with Kyle James, founder of Rather-Be-Shopping. And today we...
Think You Can’t Make Social Media Mistakes?
Social media is all around us. Whether you’re a small company or a large corporation, there is a good chance you are partaking in the...
Twitter Direct Messages vs. Thank You For Your Comment Emails
There’s always a huge debate going on about the value vs. authenticity of automation in Internet marketing, but some strategies are considered ok when others...
How To Get More SEO and AdWords Clients in 2011
How do you get more clients? I went freelance just about a year ago (for the second time in my career), and though it’s been...
The Social Media Cut-ups
Humor has always been part of my persona. So, when I took my persona into the social media sphere, my sense of humor came along...
Google Social Search; the Lost Update
Can you imagine there being a change at Google that pre-dates Panda, (and subsequent incarnations) the +1 button, the attribution algo updates and few if...
Google+ Review – Can It Beat Facebook?
A good friend of mine who was one of the first people on Google+ shared a photo of his wife with me yesterday. As he...
SEO Software Startup Story: How BuzzStream Link & Social CRM Came Into Being
Paul May co-founded BuzzStream, a CRM for link building and PR/social media that allows online marketers to manage relationships and be more effective in getting...
Facebook Ads Give a Little More
Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have...
Google Reaches 1 Billion MUV
Google is more than a search company these days. The variety of other mobile, local, and media-centric sites with expanding popularity show Google as the...
Should Google Have Bought Sun?
Sun Microsystems is now a part of Oracle, but they could have been a part of Google instead. Google once had the opportunity to buy...
Integrate Your Blog, Facebook Page and Group with WPBook
If you’re like me, you have a difficult time deciding which to focus your efforts on – a Facebook page or a Facebook group. I...
How Twitter Works To Impact Search Results
Twitter is incredible for so many reasons. For some, Twitter is a platform for promotion. For others, it’s a market research tool. The great thing...
Empower your Readers with a Voice – Tips and Tools
Blogs are all about collaboration, not just speaking to a nameless and faceless audience. As such, finding ways to empower your readers with a voice...
The Hidden Opposition between Social Media and Viral Marketing
The generally accepted definition of viral marketing is that it refers to a marketing technique in which some marketing objective (often brand awareness) is enhanced...
3 Ways to Find Tweets Around Any Domain
I have once shared a few ways to check Twitter comments about any page but what if we need to keep an eye on all...
Different Types of New Media Jobs
Just a few years ago, a media job could only mean a few things: a job with a print publication like a newspaper, magazine, or...
Facebook Marketing: No Search Intent? No Problem
I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it...
Counting Tweets: An Easy Way to Find the Most Tweeted Links on Any Page
Putting together a decent, well informed look at what’s currently trending can be a cumbersome and irritating task. For many online marketers or webmasters who...
The Taiwanese "Google Translate Song"
There’s nothing like a good old fashioned viral video (and by “old” we mean “this fairly new concept that has become a central part of...
Likeonomics: How Facebook Is Changing Online Business
Likeonomics (n.): The study of how affinities and passions affect the production, distribution, and consumption of goods and services. The Keyword Made The Web What...
Social Media Event Case Study: NYS Interactive Ethics Forum
This past week, NY State Democrats held their first ever Interactive Ethics Forum. In it, they took questions from twitter users, Facebook fans, as well...
iDumb: Why You Should Stop Giving Away iPads on Twitter and Facebook
The following conversation is happening in at least 25 offices right now: Executive: “We need more fans and followers!” Social Media Person: “Ok, let’s run...
5 Great Twitter Track Tools to Organize Followers
When it comes to social networking sites, there’s really nothing quite like Twitter. The simplistic design and layout belies it as a basic program, when...
3 Awesome Ways to Schedule Your Twitter Updates
Through its power to connect people on a massive level – Twitter has essentially become the center of the online universe. If it were an...
Heightened Senses: Optimizing Beyond SEO
If you’re looking for something close to a top ten or link bait post talking about some cut-throat SEO strategy, then I highly suggest that you close...
“But I don’t LIKE Facebook and Twitter” Makes No Sense To Me…
“But I don’t LIKE Facebook and Twitter” Makes No Sense To Me… To which my response is always “But do you like generating new leads...