Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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The Bing-Facebook Partnership – the Continued Socialization of Search
In the wake of the Bing-Facebook press event, major announcements have been made by the companies; some that will be going into effect almost immediately...
How To Market A Social Media Contest: Working Example
Social media contests are a great way to connect with consumers in the ever evolving web. Social networks are natural venues for users to share...
Is Old Dogg the new Digg?
In the wake of Digg’s v.4 switch (and subsequent user revolt), there’s a new player in the social bookmarking space. Old Dogg, and creator Phil...
Twitter’s Search Function, Now Powered by Lucene
Even though they have had their new search out for a few weeks now, Twitter’s new real-time search engine is just now starting to get...
How To Monetize The Twitter/Facebook Bubble Before It Bursts
I had an interesting discussion with Jeremy Koch of Pertnear (the guy responsible for 88,000 fans, in 4 weeks, at half price) to try to...
WhosTalkin: Introducing Facebook’s New API & New Social Media Metric
Our great friend Joe Hall has shared some exciting news about his service WhosTalkin, a social media search engine that searches real-time conversations from around...
Build and Promote Your Online Resume with DoYouBuzz
You should have several well-compiled online resumes even if you are not looking for the job and are not planning to. The main reasons why...
Twitter Adds New Feature to “Promoted” Products – Promoted Accounts
Twitter launched Promoted Tweets in April of this year, to allow businesses to highlight ordinary tweets that they would like to reach a wider audience....
Social Tools, Technology and Social Media: Technology Isn’t a Cuss Word
I’ve known for years that being social is about the people you’re engaging. This is especially true for social tools like Twitter, Facebook, MySpace (although...
How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how...
The Creation and Promotion of Social Content
Content marketing is one of the best strategies when it comes to garnishing interest, traffic, and credibility in your company’s chosen industry. Combining social media...
Successful Viral Marketing via Creating Playful User Experience
Successful viral marketing is art and in many cases pure luck. What makes the viral marketing campaign more likely to succeed is the properly created...
Use Twitter Lists to Engage Your Community Members
Getting people to join, subscribe or follow is only one step in the process of building the powerful community around your brand or product. Another...
Crowdsourcing Platform Launching Soon. Anything New?
Brought about by the recent ruckus in my place of work, I spent most of my time during the the past couple of weeks dipping...
How Social Media Sites Are Fighting Spam
Social media spam can take various forms. About two (or a bit more) years ago I used to be a social media newbie myself and...
How to Get Facebook Fans: 5 Facebook Fan-Acquisition Strategies
These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These 5 fan-getting techniques are part...
Social Media Marketing – NOT for Everyone?
After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and...
How to Piss off an Online Community – 4 Recent Examples
People are resistant to change. We find solace in our daily routines. And because social media sites have become a part of that routine (for...
2 LinkedIn Networking Tips You Should Be Aware of
Despite the fact is that I hang out at LinkedIn less than on Twitter or Facebook, LinkedIn is my favorite network: less clutter and more...
How to Easily Install Twitter Testimonials on Your Blog
A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback – which has a positive...
Pay Per Fan: What Big Brands Are Paying For Facebook Fans
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for...
Gmailing is Much More Social with Rapportive
If you do business online and participate in social media networks, the number of contacts you have is overwhelming. Networking is the most important step...
Online Marketing – How Times Have Changed
If you pay attention at all, it’s easy to see how the economic crisis has reached into our everyday lives. Businesses with an online presence...
Topsy Lets Us Reminisce on Our Tweets Past…Kind Of
If you have ever tried to search on Twitter you know that it is pretty frustrating. The search results don’t go back very far at...
Clicker.com For iPhone App Brings 1,800 Episodes to The Palm of Your Hand
Clicker.com is an Internet television site that is equal parts search engine, entertainment guide and directory all roll into one. As sites like Netflix and...
3 Facebook Limitations Marketers Should Be Aware of
Facebook is an awesome social media marketing tool and the brand Facebook presence is GOLD, but it has some bugs and limitations you should be...
Why More of Your Employees Should Be On Twitter, Facebook and LinkedIn
Why aren’t more companies leveraging the power of social networking? Here are the obstacles: They don’t understand the benefits They are afraid to empower employees...
Facebook Marketing: There’s More to it Than Just Your Fan Count
One of the trends that I continue to see in the Facebook marketing world are all of the promotions companies are running to get new...
Facebook Fan Page Changes…
Facebook has just announced that effective August 23, there are new sizing requirements for Fan Pages and they are removing the Boxes tab. The new...
Steal This Idea: Display Your Brand Name Mentions in Your Blog Sidebar
Are you launching a new viral campaign or link bait? Sharing your results by displaying your brand name recent web mentions will work like wonders....