Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Advertisement
Expert Social Media Marketing Predictions For 2023
We’ve reached out to the thought leaders in the social media sphere and asked what trends we can expect to see making waves in 2023.
Instagram Marketing: An In-Depth Guide
Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers.
Twitter Adds Public View Counts To Tweets
Elon Musk announced today that Twitter will now display view counts on tweets, giving users more insight into the reach of other users’ content.
Twitter Enhances Search Results For Cashtags
Twitter is upgrading the user experience for cashtags, showing pricing graphs when users click on the symbol of a major stock, ETF, or cryptocurrency.
Mastodon Reaches 2.5 Million Users, Founder Holds Reddit AMA
Since Elon Musk acquired Twitter, Mastodon, a decentralized and open-source social media platform, has grown its user base from 300K to 2.5M monthly active users.
TikTok’s For You Page Shows Why A Video Is Recommended
TikTok’s ‘For You’ page, the first screen people see when opening the app, will tell users why the algorithm put a video in their feed.
Twitter Launches Blue For Business With Square Profile Photos
Twitter is launching Blue For Business, a new version of Blue Verified designed to distinguish brand accounts from personal accounts.
New Instagram Templates: Create Year-In-Review Highlight Reels
Instagram is rolling out four new Reels templates that allow users to create a narrated video of their 2022 highlights.
![Journalism to PR to Marketing to Sports – A Journey [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/12/sejshow-featured-image-ep297-63a0c53785701-sej-760x400.webp)
Journalism to PR to Marketing to Sports – A Journey [Podcast]
Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you?
9 Examples of Highly Shareable Content
Learn how to create the type of content that social media audiences will want to share with their connections.
Meta Focused On Safety, Security in 2022
Meta implemented a number of new programs and features designed to improve safety and security on its platforms in 2022.
Twitter’s New Verification System Has Blue & Gold Checkmarks
Twitter is launching a modified version of its verification system which includes gold checkmarks for businesses and special labels for official accounts.
Twitter Expands Community Notes To All Users
Twitter is rolling out Community Notes worldwide, giving everyone the ability to view and rate fact checks contributed by other users.
6 Ways To Engage Your Organic Search Traffic On Social Media
What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time?
8 Facebook Marketing Tips To Revitalize A Boring Page
You’ve created your Facebook business page a while back, but losing engagement? Keep updating your page as Facebook features evolve with these 8 top tips.
Facebook Enables New Ways To Make Money & Faster Payouts
Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster.
Is Social Media Search The New Google? How To Boost Organic Traffic In 2023
Learn how to tap into each social media platform’s algorithm to improve your search visibility.
Meta Would Rather Remove News Than Pay Publishers
Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers.
New LinkedIn Analytics: More Insight Into Followers & Top Posts
LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts.
How To Create A Social Media Content Plan
Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here’s how to create a social media calendar.
Twitter Now Puts Recommended Tweets In Everyone’s Feeds
Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now.
LinkedIn’s New Focused Inbox Surfaces More Relevant Messages
LinkedIn is upgrading its messaging experience with a new ‘Focused Inbox,’ which aims to cut down on spam and surface more relevant messages.
Social Media Content Strategy: From Start To Finish
A social media content strategy is your treasure map to earning ROI from social media. Learn how to create one in 7 steps.
Elon Musk Shares Vision For “Twitter 2.0”
Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more.
Twitter Rolls Out 3 New Ways To Advertise
Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites.
9 Steps To A Future-Proof Social Media Strategy In A Web3 World
Having a documented social media strategy is important. Here’s how to create an effective one to level up your Web 2.0 and prepare for Web3.
Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search
Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz.
YouTube Brings Photo Editing & Quizzes To Community Posts
YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes.
TikTok’s New Tool Gives Businesses Helpful Audience Insights
A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies.
Users Lose Confidence That Twitter Will Survive
Millions of tweets signal perception that Twitter is ending soon as mass resignations inspire users to lose confidence that it will stay online