Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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YouTube Adopts Feature From TikTok – Reply To Comments With A Video
YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video.
Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens
A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps.
Meta Brings Automation To Small Business Advertising
Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation.
An Online Marketer’s Guide To Mastering Livestream Shopping
Live shopping is the new home shopping network. Learn how it works and discover how each generation prefers to shop ecommerce products online.
LinkedIn Lets You Add Clickable Links To Photo Posts
LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts.
Facebook To End Live Shopping on October 1
Starting October 1, 2022, the social media giant will no longer allow retailers to host new or scheduled live shopping events. Instagram will be unaffected.
YouTube Updates For Creators: New Metrics, Copyrighted Music, More
YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music.
LinkedIn Tests New Human Curated Discover Feed
LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms.
YouTube Shorts Algorithm Explained In Q&A Format
YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content.
Visualize Information On Twitter With Indiana University’s New Tools
Want to know how information about a topic spreads on Twitter? Or, what else your target market talks about? Try these tools from Indiana University.
Twitter Transparency Report Shows Dark Side Of Social Media
Twitter’s transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations
Meta Reports First Ever Decline In Ad Revenue
Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue.
Head Of Instagram Admits Redesign Is ‘Not Yet Good’
Head of Instagram Adam Mosseri says the full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people’s feeds.
How To Go Live On TikTok: A Step By Step Guide
Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide.
LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X
A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement.
Amplify Your Facebook Group With These 7 Marketing Ideas
Don’t underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups.
Facebook Home Feed Changes May Improve Reach & Discoverability
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences.
New Instagram Reels Features Include Templates, Boosts, & More
A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared.
10 New Social Media Platforms & Apps To Have On Your Radar
Stay ahead of the competition this 2022 by keeping an eye out for these trendy new social media platforms.
Instagram Makes It Easier To Discover Local Businesses
Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area.
How To Measure Instagram Reels Performance
Are you ready to upgrade your Instagram Reels? Here’s what you need to know about Instagram Reels Insights, plus best practices and recommended video editors.
YouTube Reduces Length Of Copyright Dispute Process
YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims.
How To Connect Your YouTube Channel To Shopify
YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube.
Instagram Adds In-Chat Payment Feature
Payments on Instagram allows buyers and sellers to communicate in real-time, request or collect payments, and track orders directly from an Instagram chat.
Snapchat Launches On Desktop For Premium Members
Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers.
Twitter Analytics – Uncover The Best Twitter Marketing Insights
Want to learn more about engaging and growing your audience on Twitter? Then it’s time to dive into your Twitter Analytics.
Tips For Writing Social Media Interaction Posts That Get Noticed
Discover the 10 best tips to write posts that attract and engage your audience on any social media platform.
YouTube Answers Questions About Community Guidelines Appeals
YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators.
Twitter Now Lets You Remove Unwanted Mentions
Twitter is giving people the option to untag themselves from tweets with a new feature called unmentioning.
10 Of The Best Social Media Marketing Strategies For Hotels
Whether you’re starting out with social media marketing or seeking ways to expand your approach, here are 10 of the best ideas for your strategy.