Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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TikTok Brings Account Management To Third-Party Tools
TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others.
California Bill Allows Parents To Sue For Child’s Social Media Addiction
Proposed California law would hold social media companies liable for harmful effects on minors.
Meta Brings Transparency To Electoral & Political Ads
Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts.
How To Use Instagram Reels For Business
Learn how to take advantage of the opportunities Instagram Reels create with these tips and real-world brand examples.
LinkedIn Data Reveals What Type of InMail Gets Best Results
A LinkedIn study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results.
A Guide To LinkedIn Single Image Ad Retargeting
Check out how LinkedIn’s single image ad retargeting feature enables you to capitalize on engagement-based audiences.
How To Easily Search For Tweets By Date On X (Formerly Twitter)
Keep reading to learn how Twitter advanced search differs from regular search, followed by some examples of advanced search in action.
TikTok Launches Creator-Crediting Feature
TikTok users will now be able directly tag and credit video creators using a button in the social media app.
How To Optimize YouTube Videos To Help Ukraine
Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches.
Facebook’s Most Widely Viewed Links Dominated By Spam
Meta Facebook Transparency Report shows that the most popular content might not be what you think it is.
TikTok Launches Branded Mission, A New Way To Crowdsource Creative
TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community.
Current Market Trends For The Fastest-Growing SMB Industries
Have a small- to medium-sized business? We’ve made it easy for you to see how your industry competitors are gaining success so you can, too!
New TikTok Tool Surfaces Useful Insights For Marketers
TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world.
YouTube Adds New Way To Make Money With Gifted Memberships
YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch.
Local Video Marketing: 4 Ways To Win With Video
Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it.
Meta Lists 6 Culture Codes For Advertisers
Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta.
LinkedIn Updates Include Improvements To Search Results
Updates to LinkedIn include improvements to content discovery, captions for real-time events, and the ability to share reviews.
Musk’s Twitter Deal “Temporarily on Hold”
Deal to purchase Twitter paused as Tesla CEO Elon Musk seeks more details on estimate that just 5% of accounts are spam and fake users.
Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit
Is your brand overweight on Web 2.0? It’s time to build and flex your Web 3.0 muscle! Let’s get your social media presence in shape.
YouTube Shorts Green Screen Now Compatible With All Videos
YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature.
Twitter Clarifies Duplicate Content Policy
Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform.
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
LinkedIn Changes How It Ranks Content
Changes to LinkedIn’s feed algorithm aim to provide users with better, more relevant content and spark discussion.
TikTok Has A New Way For Advertisers Reach Users
TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos.
Meta Expands Ad Formats And Tools For Small Businesses
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition.
Meta Expands Reels Monetization With Monthly Challenges
As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels.
Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads.
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10 Creative Infographics & Why They Work [With Examples]
Infographics transform complex topics into engaging imagery. Check out 10 benefits, with examples, of leveraging this medium in your marketing.
Top Creator Economy & Video Ads Insights From IAB NewFronts
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.
Meta, Adobe Partner On Free Training Program For Small Businesses
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online.