Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers?
TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild.
Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees.
TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism.
LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals.
Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting.
Are your Facebook Ads campaigns in need of a facelift? Make sure you aren’t holding yourself back with these common mistakes.
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process.
Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts.
Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads.
In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement.
Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences.
Twitter has been spotted working on a new feature that will allow users to subscribe to push notifications for specific search terms.
TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads.
LinkedIn is debunking common myths about its how its algorithm works in a new series of videos rolling out over the next several weeks.
YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats.
TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others.
Proposed California law would hold social media companies liable for harmful effects on minors.
Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts.
Learn how to take advantage of the opportunities Instagram Reels create with these tips and real-world brand examples.
A LinkedIn study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results.
Check out how LinkedIn’s single image ad retargeting feature enables you to capitalize on engagement-based audiences.
Keep reading to learn how Twitter advanced search differs from regular search, followed by some examples of advanced search in action.
TikTok users will now be able directly tag and credit video creators using a button in the social media app.
Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches.
Meta Facebook Transparency Report shows that the most popular content might not be what you think it is.
TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community.
Have a small- to medium-sized business? We’ve made it easy for you to see how your industry competitors are gaining success so you can, too!
TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world.
YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch.
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Learn how to connect search, AI, and PPC into one unstoppable strategy.