Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Facebook Ads: Who’s Best At Earning The Click & How It’s Done
See how top advertisers are combining creativity with data insights to earn more clicks on their Facebook Ads.
YouTube Testing ‘Search Chips’ On Desktop
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords.
YouTube Confirms Shorts Views Don’t Count For Monetization
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program.
Twitter DM Search Lets You Find Messages By Keyword
Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords and names.
YouTube Launching 5 New Features For Livestreams
YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year.
Nearly 50% Of Twitter Users Tweet Less Than 5 Times A Month
Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.”
New LinkedIn Tool Finds Top Skills Needed For Any Job
A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position.
Using A Facebook Page vs Profile For Marketing Your Business
Optimizing your Facebook page is becoming more important than ever to make sure you are reaching your target market.
6 Ways To Target Seniors More Effectively In Digital Marketing
Older generations are using the Internet in surprising ways. Learn how to get in front of Boomers and other seniors with your digital marketing campaigns.
Twitter Tests More Visible Alt Text
A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop.
New Ways To Grow & Manage Facebook Groups
Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community.
Metaverse Marketing Myths, Musts & Mantras #WAGMI
There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now.
Twitter Transparency Report Discloses Impact on Member Accounts
Twitter’s transparency report shows that their proactive approach to moderation is responsible for vast majority of account suspensions
Meta Expands Facebook Reels to More Than 150 Countries
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features.
YouTube & Video Spam: A Guide For Content Creators & Marketers
Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).
YouTube Adding More Analytics Data About Views & Revenue
YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue.
5 Creative Ways To Use The Facebook Ad Library To Your Advantage
While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource.
Monetize Facebook Reels With Overlay Ads
Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators.
Facebook Ads: When Is Paying For Engagement Worth It?
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads.
Social Media Marketing Is Essential For Local Businesses. Here’s Why.
Neglecting to incorporate social media into your marketing plan can cost you. Here’s why you should consider leveraging social media marketing for your local business.
10 TikTok Marketing Tips & Best Practices
Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers.
YouTube Rolls Out New Metadata For Educational Videos
YouTube creators can now optimize educational videos with additional metadata, which will be displayed in search results in the future.
What Is Discord & How Can You Use It For Marketing?
Discord is not only for gamers. Here’s what sets it apart from other chat apps and how to use it to engage your community.
Mark Zuckerberg Announces Meta’s New Company Values
In an effort to reshape public image as Facebook transitions to Meta, CEO Mark Zuckerberg announces new company values emphasizing Meta’s vision for the future.
Instagram Enables Likes On Stories
Instagram is introducing a new way for users to engage with stories by showing appreciation with a simple like, rather than sending a direct message.
TikTok A Key Part Of Consumers’ Path To Purchase
A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products.
How To Premiere A Video On Facebook Live
Premiering a video on Facebook allows your business to enter the world of livestreaming without the pressure of broadcasting live footage. Here’s how.
YouTube Giving Creators More Ways To Make Money
YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos.
LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates
LinkedIn Sales Solutions announces its first new upgrades to the Sales Navigator Platform following Microsoft’s earnings call last month.
Advertising Around The Super Bowl: Q&A With A Marketing Strategist
With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.