Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Twitter Announces Communities Feature
Twitter announced the Communities feature, what some see as a challenge to Reddit and Facebook Groups
How to Make YouTube Videos More Advertiser Friendly
YouTube answers questions about its advertiser-friendly guidelines and offers advice to creators to help ensure videos are always fully monetized.
How to Calculate the ROI of Influencer Marketing Campaigns
It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here.
New Verification Guidelines For Facebook And Instagram Accounts
Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process.
New Twitter Privacy Tools Will Give Users More Control
Twitter is considering four new products that will increase privacy and give users more control over their accounts.
TikTok Reveals What Makes A High Performing Ad On Its Platform
TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands.
How to Use TikTok for B2B Marketing & Who’s Doing It Right
Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video.
Twitter Super Follows: New Way to Monetize Followers
Twitter announced a new way for creators and influencers to monetize followers with a subscription based system called Super Follows
LinkedIn Removing Stories on September 30
LinkedIn stories are going the way of Twitter’s Fleets, as the company announces the feature will be removed at the end of September.
How Instagram Ranks Search Results
Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices.
Facebook Messenger Turns 10, Adds 4 New Features
As Facebook Messenger turns 10 years old, it’s adding four new features to enhance communication with friends, family, and colleagues.
Marketing in the Metaverse: The Future of Search & Social
The metaverse is poised for rapid growth that will open up opportunities for marketers. Here’s what you need to know.
5 Marketing Tips and Tricks From Top YouTube Channels
YouTube is a great place to find and connect with your audience. Check out these 5 important lessons from top-performing channels.
8 TikTok Power Features & Benefits for Digital Marketers
Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you.
Facebook’s First-Ever Report On Most Viewed Content
Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds.
Snapchat Trends Shows Most Popular Keywords
Snapchat is introducing a tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories.
YouTube Overhauls Search Results
YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned.
Facebook’s 11 Tips For Better Video Ads
Facebook shares 11 tips for creating better video ads, which are based on the latest research into what’s working right now.
YouTube Rolls Out 3 Updates For Creators
YouTube Studio is receiving three updates on mobile and desktop that will help creators stay informed on data that matters to their channel.
Why is My YouTube Channel Watch Time Decreasing?
YouTube explains why channels experience drops in performance. Here’s how to answer the question “why is my watch time decreasing?”
LinkedIn Launches Native Video Meetings
LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app.
LinkedIn Adds Ratings & Reviews to User Profiles
An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers.
Facebook Ads Invests in Privacy Research With Goal of Improving Tracking
Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more!
Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More
Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!
Which Content Creators Are Using YouTube Shorts (And Why)?
It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out.
Facebook Video Tips: 15 Ideas for More Engagement
You have a minimal amount of time to grab someone’s attention. Here are some methods that can result in more engagement for your Facebook videos.
5 Social Media Strategies You Can Use to Boost Your SEO
Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance.
30 Social Media Metrics That Matter Throughout the Customer Journey
Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.
Twitter Adds More Context to Trending Topics
Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters.
Twitter Tests New Shop Module
Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform.