Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
14 Facebook Remarketing Strategies to Test
Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this.
Facebook Groups Can Designate Subject Matter Experts
In an update to Facebook Groups, administrators can now assign knowledgeable members the role of subject matter expert.
Twitter Data Reveals Consumers’ Priorities For Summer 2021
Twitter reports consumers feel positive heading into summer 2021, and data from a study on tweet volume reveals what their priorities are for the season.
YouTube Improves Content Discovery With ‘New to You’ Feed
YouTube is adding a new feature to the mobile homepage that’s designed to help users find more content they haven’t seen before.
TikTok Triples Length of Videos
TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes.
10 Tips for Facebook Ad Creative
Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples.
How to Find People to Follow on Snapchat
Stuck trying to figure out Snapchat? Here’s an easy guide to making new friends and finding awesome Snapchats to follow.
Instagram: “We’re No Longer A Photo Sharing App”
Head of Instagram, Adam Mosseri, announces further expansion into video as he states that his company’s app is about more than just photo sharing.
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them
Facebook advertising is one of the best tools available but even experienced digital marketers can run into these challenging issues in their campaigns.
Facebook Announces Bulletin – New Monetization Platform for Writers
Bulletin.com by Facebook offers websites for writers to engage with and monetize their readers, leveraging Facebook to increase their reach
YouTube’s 5 Tips to Help Smaller Channels Grow
YouTube shares five pieces of advice aimed at smaller channels looking to build an audience and channels just getting started for the first time.
How to Set the Budget for Your Facebook Ad
Learn how to optimize your Facebook Ads campaign budget, with tips on both Daily Budget and Lifetime Budget from a social PPC expert.
4 Powerful Facebook Ads Targeting Options
Are you making the most of Facebook’s powerful ad targeting options? See if you can up your social PPC game with these tips.
Facebook Launches 4 New Ecommerce Features
Facebook, Instagram, and WhatsApp are gaining new features that will help retailers get their products in front of more customers and increase sales.
YouTube Rolls Out New Tools & Resources For Small Biz Owners
YouTube launches new tools and resources for small business owners including a step-by-step guide to growing a channel, and a streamlined process for creating ads.
YouTube Holds First-Ever “Small Biz Day” On June 24
YouTube is holding its first-ever “Small Biz Day” on June 24, an all-day event dedicated to helping small businesses use video to reach their audience.
Facebook Introduces Live Audio Rooms and Podcasts
Monetize live audio events with Live Audio Rooms and find an audience with Podcasts – New on Facebook
Twitter Wants to Let Users Untag Themselves From Tweets
Twitter is working on a new feature that will allow users to unmention themselves from other peoples’ tweets.
Facebook Has New Tools For Group Admins
Admins of Facebook Groups can utilize new tools for managing their communities, moderating conversations, and learning a little more about their members.
Facebook’s Top 4 Topics to Watch
Facebook published its quarterly report on “Topics to Watch,” which highlights the rising topics of conversation on Facebook and Instagram in the US.
LinkedIn Data Shows Rise of Remote Marketing Jobs in US
A new report from LinkedIn shows there’s a steady rise in the amount of remote jobs available for US-based marketers.
Instagram Chief on What TikTok Does Better
Instagram Chief Adam Mosseri shares his views on what TikTok is currently doing better for creators and everyday users.
Twitter Adding ‘Subscribe’ Button to Profiles For Newsletter Signups
Twitter is adding a ‘Subscribe’ button to peoples’ profiles that will allow users to quickly sign up for newsletters.
How to Get More Views on YouTube: Experts Share Tips
YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views.
LinkedIn Lists Top 10 In-Demand Marketing Skills
LinkedIn has published a report of the top 10 in-demand marketing skills in 2021, based on what employers are looking for in job postings.
New Instagram Tools for Creators to Earn More Income
Opportunities for affiliate earnings, easier shop creation and more fan contributions will help creators build a career in social media
Instagram on How Its Algorithms Work
A blog post written by Instagram CEO Adam Mosseri explains how content is ranked for users in different sections of the app.
How to Choose the Right Facebook Ad Objective for Your Goals
Want more information about how to use each Facebook Ad objective to your advantage? Here’s a guide to each type and their bidding options.
LinkedIn: There’s More Demand For Marketers Than Ever
LinkedIn says there’s more demand for marketers now than ever, and new job postings are shifting toward remote positions.
YouTube Analytics Gets 5 Updates
YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content.