Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
LinkedIn Launches Native Video Meetings
LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app.
LinkedIn Adds Ratings & Reviews to User Profiles
An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers.
Facebook Ads Invests in Privacy Research With Goal of Improving Tracking
Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more!
Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More
Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!
Which Content Creators Are Using YouTube Shorts (And Why)?
It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out.
Facebook Video Tips: 15 Ideas for More Engagement
You have a minimal amount of time to grab someone’s attention. Here are some methods that can result in more engagement for your Facebook videos.
5 Social Media Strategies You Can Use to Boost Your SEO
Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance.
30 Social Media Metrics That Matter Throughout the Customer Journey
Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.
Twitter Adds More Context to Trending Topics
Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters.
Twitter Tests New Shop Module
Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform.
Instagram Search & Explore: A Complete Guide for Marketers
Learn how to use Instagram’s Search & Explore feature as part of your social media marketing strategy to get discovered.
How to Use GMB Posts & Facebook Events for Local Marketing
Learn how to use Facebook Events and Google My Business Posts to promote your in-store and virtual events, sales, promotions, and more.
Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.
TikTok Launches 8 New Features For Livestreams
TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more.
Pinterest Users Can Make Money With Affiliate Links
Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links.
25 Essential Social Media Marketing Apps for Your Smartphone
This all-star lineup of social media marketing apps makes it easy to manage everything from collaboration and content creation to analytics.
Twitter Tests Voting On Tweets
Twitter carries out an experiment that gives users the option to ‘down vote’ or up vote’ a reply within a Twitter conversation.
12 Facebook Ads Features Every Marketer Should Know
Facebook Ads offers many tools and features that marketers should know about. Learn about 12 that can help elevate your campaigns.
LinkedIn Offers Free Marketing Certification Program
LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert.
Everything You Need to Know About Twitter Advanced Search
Twitter Advanced Search can help with market analysis, competitive research, geotargeting & more. Learn how to maximize this feature here.
YouTube Rolls Out 3 Updates For Live Streams
YouTube’s path toward feature parity with Twitch continues as the company announces three updates exclusively for livestreams.
Twitter Ends Fleets 9 Months After Launch
Twitter is giving up on Fleets nine months after rolling it out to everyone, saying the feature didn’t accomplish what the company hoped it would.
YouTube Begins Adding Chapters to Videos Automatically
YouTube is now automatically adding chapters to videos by default — a new feature that can be turned on or off from the settings panel.
10 Companies Winning at Instagram Advertising
See how Honeybook, OwletCare, Chipotle and other savvy brands are winning at Instagram advertising with exceptionally creative content.
14 Facebook Remarketing Strategies to Test
Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this.
Facebook Groups Can Designate Subject Matter Experts
In an update to Facebook Groups, administrators can now assign knowledgeable members the role of subject matter expert.
Twitter Data Reveals Consumers’ Priorities For Summer 2021
Twitter reports consumers feel positive heading into summer 2021, and data from a study on tweet volume reveals what their priorities are for the season.
YouTube Improves Content Discovery With ‘New to You’ Feed
YouTube is adding a new feature to the mobile homepage that’s designed to help users find more content they haven’t seen before.
TikTok Triples Length of Videos
TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes.
10 Tips for Facebook Ad Creative
Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples.