Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Facebook Analytics is Shuttering on June 30
Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions.
YouTube Expands Monetization To More Types of Content
YouTube is allowing ads to run on more types of content, which will expand the monetization opportunities for content creators.
YouTube Tests Hiding Dislike Counts On Videos
YouTube is testing the removal public dislike counts on videos, but will not be getting rid of the dislike button altogether.
Facebook Lets Users Limit Who Can Comment On Their Posts
Facebook is giving users more control over their experience on the website with changes to post comments and news feed filters.
LinkedIn Users Can Add An Intro Video to Their Profile
LinkedIn is updating user profiles with the ability to add introduction videos, and rolling out an all-new ‘Creator’ mode.
Aggregated Event Measurement in Facebook: What You Need to Know
Aggregated event measurement will be an impactful change for many Facebook advertisers. Here’s what you need to know to prepare.
How to Optimize Your LinkedIn Profile for Digital Marketing Jobs
Learn tips and tricks to help land that digital marketing job through LinkedIn, where nearly every hiring manager and recruiter will check you out.
9 Creative Ways to Optimize Facebook Ads Cost and ROAS
Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).
9 Steps to Influencer Marketing Success with Technology
Influencers are used more by businesses in their marketing efforts. Learn how to launch and scale your program with influencer marketing technology.
Instagram Will Let Users Draft Stories to Save For Later
Instagram users will soon be able to create stories and save them as drafts to publish later, the company confirms in an announcement.
Pinterest Search Trends Show All-Time Interest in Travel
Pinterest’s latest report on recent search trends show that people are more interested in travel now than they were before the pandemic.
Twitter Tests Improvements to Tweets With Photos & Video
Twitter confirms it’s testing long requested updates to publishing tweets with photos, and working on YouTube integration for a better video experience.
Facebook Update Will Target Specific Groups and Individuals
Global Facebook update will target individuals and groups that break official community standards and impose limits on their reach as well as removal
Facebook Adds 3 New Ways to Make Money With Video Content
Facebook is launching three updates aimed at helping creators of video content make more money.
YouTube Shorts Rolling Out in the US With In-App Creation Tools
YouTube Shorts is rolling out in the US as part of a beta launch that will see creation tools added to the mobile app.
YouTube Adds Real-Time Subscriber Counts in Channel Dashboards
YouTube is now letting creators see how many people subscribe to their channel with a new counter that updates in real-time.
How to Use the Facebook Ads Library for Competitive Research
Your competitors’ social advertising strategies provide insight for your own campaigns. Here’s how to use Facebook Ads Library to get a leg up.
YouTube Adds More Analytics Data, Updates Studio Mobile App
YouTube creators now have access to new metrics about video views, and the Studio Mobile app is getting refreshed with efficient ways to view data.
Google May Withhold Taxes From Non-US YouTube Creators
Google will soon be required to withhold taxes on YouTube earnings generated from viewers in the United States.
Advertisers Are Failing at Diversity & Inclusion on YouTube – Here’s What You Can Do About It
A study on diversity and inclusion in media shines light on negative stereotypes reinforced through media. Here’s how advertisers can do better.
Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV
YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here’s what you need to know.
How to Make Video Ads on a Budget with YouTube Video Builder
Video advertising is an easy target for budget cuts because many advertisers think it’s too costly—but YouTube Ads production doesn’t have to be so pricey.
A Social Platform Built For Good?
Will this new social media platform help users in a way that no other platform does? Should the likes of LinkedIn and Twitter be worried?
TikTok Q&A Launches in Video Comment Sections
TikTok is introducing a new way for creators to engage their followers with the launch of ‘Q&A’ in comments sections.
Instagram Lets Up to 4 People Go Live in One Stream
Instagram’s new ‘Live Rooms’ lets up to four users go live in the same stream, doubling the amount of participants that were allowed previously.
Getting Started With Your First Pinterest Ads Campaign: Step-by-Step
Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities, and more for paid social success.
Twitter Lets Users Monetize Tweets With ‘Super Follow’
Twitter presents a first look at a new feature called Super Follow which lets users pay a monthly fee in exchange for premium content.
1.8 Billion People Use Facebook Groups Every Month
Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study.
Snapchat Now Reaches 70% of 13 to 24 Year Olds
Snapchat is now reaching over 70% of 13 to 24 year olds in the world’s most lucrative digital ad markets.
Twitter’s Top 6 Trends to Help Brands Stay Ahead
A new report from Twitter lists 6 trends brands need to be ahead of in order to remain relevant to users in the years ahead.