Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
YouTube Shorts Rolling Out in the US With In-App Creation Tools
YouTube Shorts is rolling out in the US as part of a beta launch that will see creation tools added to the mobile app.
YouTube Adds Real-Time Subscriber Counts in Channel Dashboards
YouTube is now letting creators see how many people subscribe to their channel with a new counter that updates in real-time.
How to Use the Facebook Ads Library for Competitive Research
Your competitors’ social advertising strategies provide insight for your own campaigns. Here’s how to use Facebook Ads Library to get a leg up.
YouTube Adds More Analytics Data, Updates Studio Mobile App
YouTube creators now have access to new metrics about video views, and the Studio Mobile app is getting refreshed with efficient ways to view data.
Google May Withhold Taxes From Non-US YouTube Creators
Google will soon be required to withhold taxes on YouTube earnings generated from viewers in the United States.
Advertisers Are Failing at Diversity & Inclusion on YouTube – Here’s What You Can Do About It
A study on diversity and inclusion in media shines light on negative stereotypes reinforced through media. Here’s how advertisers can do better.
Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV
YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here’s what you need to know.
How to Make Video Ads on a Budget with YouTube Video Builder
Video advertising is an easy target for budget cuts because many advertisers think it’s too costly—but YouTube Ads production doesn’t have to be so pricey.
A Social Platform Built For Good?
Will this new social media platform help users in a way that no other platform does? Should the likes of LinkedIn and Twitter be worried?
TikTok Q&A Launches in Video Comment Sections
TikTok is introducing a new way for creators to engage their followers with the launch of ‘Q&A’ in comments sections.
Instagram Lets Up to 4 People Go Live in One Stream
Instagram’s new ‘Live Rooms’ lets up to four users go live in the same stream, doubling the amount of participants that were allowed previously.
Getting Started With Your First Pinterest Ads Campaign: Step-by-Step
Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities, and more for paid social success.
Twitter Lets Users Monetize Tweets With ‘Super Follow’
Twitter presents a first look at a new feature called Super Follow which lets users pay a monthly fee in exchange for premium content.
1.8 Billion People Use Facebook Groups Every Month
Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study.
Snapchat Now Reaches 70% of 13 to 24 Year Olds
Snapchat is now reaching over 70% of 13 to 24 year olds in the world’s most lucrative digital ad markets.
Twitter’s Top 6 Trends to Help Brands Stay Ahead
A new report from Twitter lists 6 trends brands need to be ahead of in order to remain relevant to users in the years ahead.
Snapchat Reports Increase in Mobile Video Viewing
Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay.
LinkedIn Pages Updated With New Features
LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and create more types of content.
10 Ways Ads End Up in Facebook Jail & How to Avoid It
Stay in Facebook’s good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.
Facebook Wins Standoff With Australian Government
Australian government backs down, abandons attempt to force Facebook into negotiations. Facebook restores news traffic to Australian news organizations
LinkedIn is Reportedly Creating a Service For Hiring Freelancers
LinkedIn is reportedly planning to launch a new service this fall where users can find and hire freelance professionals.
YouTube Rolls Out New Video Comparison Tools for Creators
YouTube is giving creators a new set of tools that make it easy to compare the performance of multiple videos over a period of time.
YouTube is Adding New Ways For Creators to Make Money
YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers.
Facebook Blocks Australian News
Australian news organizations had their posts removed from Facebook in a retaliatory action that also affected unintended pages.
YouTube Shorts Launching in USA in March
YouTube Shorts, a stories-like vertical video format that allows users to create clips of 15-seconds or less, is coming to the USA next month.
How Instagram’s Algorithm Works & IG Content Best Practices
Understanding Instagram’s algorithm can help with views and engagement. Check out these best practices for Feed posts, Stories, IGTV videos, and Reels.
YouTube Update: See Other Channels Your Audience Watches
YouTube is giving creators access to new data that will allow them to see which other channels their audience watches on a regular basis.
TikTok Trend Report: Content Ideas For 2021
TikTok’s new trend report provides insight into the types of content likely to generate the most engagement in 2021.
YouTube Launches Biweekly ‘Shorts Report’ For Creators
YouTube is launching the Shorts Report, a biweekly resource for creators with information about product updates, video inspiration, and content creation tips.
Twitter Eyes Subscriptions for Premium Features
Twitter is reportedly looking to add a new stream of revenue by offering premium features through a monthly subscription.