Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Twitter Eyes Subscriptions for Premium Features
Twitter is reportedly looking to add a new stream of revenue by offering premium features through a monthly subscription.
Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users
Pinterest continues to build its audience and add features to help marketers connect with Pinners as monthly active use and revenue grow.
Psychographic Marketing for PPC: A Beginner’s Guide
Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.
7 New Social Media Marketing Opportunities on Facebook & More
Social media marketers are always on the lookout for new opportunities to improve visibility, engage, and grow their business. Don’t miss these features and channels.
5 Top Influencer Marketing Tools to Find the Most Influential People
Influencers are well trusted and have earned authority in their niche. These 5 tools can help you find them for your next influential marketing campaigns.
New Amazon Mobile GetLink for Social Media Affiliate Sharing
Amazon announces Mobile GetLink, a solution for sharing affiliate links on social media and direct messaging
Instagram Adds ‘Recently Deleted’ Folder For Removed Content
Instagram is adding a ‘Recently Deleted’ folder which gives users an opportunity to review their removed content before permanently deleting it.
6 Alternative Social Media Platforms to Consider
Tired of the “big tech” social networks? Check out these 6 alternative social media platforms and see how influencers are finding success on each one.
How Facebook Algorithm Ranks News Feed Content
Facebook published an article and patents that describe how it ranks news feed posts.
Social Media Messaging for Success on Every Platform
There’s no one-size-fits-all messaging for social media. Each platform demands a different tactic. Learn how to create messages for each platform effectively here.
YouTube Introduces Clips For Live Streams
YouTube is testing a new feature called Clips which allows users to make short, shareable videos out of creators’ live streams.
Clubhouse: Everything You Need to Know About Getting Started
Clubhouse is currently the fastest growing social media platform in the market. Learn what this platform is all about and what it has to offer.
YouTube CEO Reveals 2021 Priorities for Creators
What does YouTube have in store for creators and viewers? Read about its priorities and plans for 2021 here.
Twitter Acquires Revue – Newsletter Publishing Startup
Twitter announced the acquisition of newsletter publishing and monetization company, Revue. Synergy will help publishers earn more from newsletters.
How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step
Being the largest professional network, LinkedIn advertising opens up opportunities for marketers to reach its unique audience. Read about the basics of LinkedIn Ads here.
Twitter Announces Birdwatch – Volunteer Program Against Misinformation
Twitter introduced a community-driven program called Birdwatch for identifying and labeling misinformation. Currently accepting applications to participate.
How To Control Who Can See Or Comment On Your LinkedIn Posts
LinkedIn is giving users the ability to control who can see and comment on individual posts, allowing content to be shared with select audiences.
YouTube Counts Views For Shorts Like Regular Videos
YouTube provides insight into how views for its new Shorts video format are counted, and explains whether it impacts channel metrics like average view time.
Facebook Updates Account Quality In the Midst of Its Own Failures
The new Account Issues section quietly rolled out during a week where many feel Facebook’s own lack of quality is brazenly showing.
What the Best Social Media Campaigns Can Teach Us
There’s no need to reinvent the wheel. Check out awesome social media campaigns for insight and inspiration for your own campaigns.
Not Happy With Your YouTube URL? Here’s How You Can Change It
Learn how you can select a custom YouTube URL for the first time, and how to change a custom YouTube URL that’s currently in place.
How to Use YouTube Ads to Support SEM: A Step-by-Step Guide
Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.
Are Super Bowl Ads Worth the Money or is YouTube an Alternative?
Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative.
LinkedIn Launches 6 Free Advertising Courses
LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn.
TikTok Beats Facebook in Time Spent Per User
For the first time, users are spending more time on TikTok than Facebook as per data from a new report on app usage.
Add Links to LinkedIn Stories With New Swipe-Up Feature
LinkedIn Stories are gaining the ability to link out to other websites via the familiar swipe-up feature.
YouTube Analytics Adds ‘First 24 Hours’ Metric
YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing.
How to Build the Perfect Facebook Ad Audience
Targeting the perfect audience means less advertising costs and better marketing success. Here are steps to creating the Facebook Ad audience for your business.
59% of US Adults Do Not Trust News on Social Media
A study on social media as a news source finds 59% of US adults believe the information shared on social platforms is inaccurate.
YouTube Launches New Hashtag Search Results Pages
YouTube is launching a new type of search results page that appears when users look for videos by hashtag.