Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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YouTube Counts Views For Shorts Like Regular Videos
YouTube provides insight into how views for its new Shorts video format are counted, and explains whether it impacts channel metrics like average view time.
Facebook Updates Account Quality In the Midst of Its Own Failures
The new Account Issues section quietly rolled out during a week where many feel Facebook’s own lack of quality is brazenly showing.
What the Best Social Media Campaigns Can Teach Us
There’s no need to reinvent the wheel. Check out awesome social media campaigns for insight and inspiration for your own campaigns.
Not Happy With Your YouTube URL? Here’s How You Can Change It
Learn how you can select a custom YouTube URL for the first time, and how to change a custom YouTube URL that’s currently in place.
How to Use YouTube Ads to Support SEM: A Step-by-Step Guide
Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.
Are Super Bowl Ads Worth the Money or is YouTube an Alternative?
Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative.
LinkedIn Launches 6 Free Advertising Courses
LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn.
TikTok Beats Facebook in Time Spent Per User
For the first time, users are spending more time on TikTok than Facebook as per data from a new report on app usage.
Add Links to LinkedIn Stories With New Swipe-Up Feature
LinkedIn Stories are gaining the ability to link out to other websites via the familiar swipe-up feature.
YouTube Analytics Adds ‘First 24 Hours’ Metric
YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing.
How to Build the Perfect Facebook Ad Audience
Targeting the perfect audience means less advertising costs and better marketing success. Here are steps to creating the Facebook Ad audience for your business.
59% of US Adults Do Not Trust News on Social Media
A study on social media as a news source finds 59% of US adults believe the information shared on social platforms is inaccurate.
YouTube Launches New Hashtag Search Results Pages
YouTube is launching a new type of search results page that appears when users look for videos by hashtag.
Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout
Recommendations for the days leading up to iOS 14 adoption have been issued by Facebook, along with what to expect in results & measurement.
YouTube Shares 3 Keyword Research Tips For Videos
YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm.
Facebook Pages Redesigned, 5 New Features Added
Facebook is rolling out a redesigned layout for Pages along with new features to help foster community building and achieve business objectives.
6 Ways to Repurpose Content with Instagram’s Most Popular Features
Between Instagram’s latest trends and the power of repurposing, creating content for the platform has never been easier. Here are 6 ideas to start with.
3 Myths About YouTube Trending Debunked
YouTube addresses 3 common myths about how it features content and explains what it takes for a video to appear in the coveted ‘Trending’ section.
Twitter Relaunching Verified Accounts
Twitter Verification for Accounts is relaunching in 2021. Many changes to who qualifies. Purge of currently verified accounts beginning soon
Pinterest Boards Upgraded With 3 New Features
Pinterest is launching three new features for boards that allow users to make more productive use of their time on the platform.
Twitter Lets Users Share Tweets to Snapchat
Snapchat users can now share tweets from Twitter directly in their Snapchat story. This eliminates the need to take screenshots of tweets.
Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger
These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content.
Facebook Sued by FTC for Anticompetitive Conduct
Facebook is being sued by the Federal Trade Commission (FTC) for allegedly maintaining its position as market leader with years of anticompetitive conduct.
Facebook Identifies 2021 Topics and Trends
Facebook published a 40 page report that forecasts important consumer topics and trends for 2021
YouTube Has More Ways to Build Hype For a New Video
YouTube is expanding the capabilities of its Premieres feature with 4 new ways to drum up hype for a video.
What Are Social Media Pods & Should You Join One?
Struggling with low engagement and looking to jump on the Instagram pod trend? Check out the pros and cons to consider before joining one.
How Social Networks Drive Billions of Search Visits with SEO
There is a lot to learn from observing how social networks excel at SEO. Discover organic growth strategies you can apply on your own sites.
How to Use Your Content Marketing to Seed Your Lookalike Audiences
Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.
7 Musts for a Successful YouTube Channel
A complete and well-optimized YouTube channel can do wonders for a brand’s success. Here are seven often-overlooked tactics that can make a big difference.
YouTube Algorithm: 6 Questions Answered
YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users.