Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Facebook & Instagram Let Businesses Schedule Stories
Facebook is rolling out several updates for businesses which include the ability to schedule stories across Facebook and Instagram.
7 Tips for Creating Eye-Catching Instagram Ads
Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here.
LinkedIn Adds New Profile Features to Address Career Gaps
LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred.
Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!
Can YouTube Shorts be monetized? Learn how to make them pay and see examples of the short-form video format in action.
Everything You Need to Know About YouTube Audio Ads
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
Pinterest Has a New Code of Conduct All Users Have to Follow
Pinterest implements a mandatory code of conduct, called the Creator Code, aimed at maintaining a positive experience for all users.
Clubhouse “Leak” Might Be a Simple Data Scrape
The Clubhouse “data leak” has the hallmarks of a scraper bot downloading public information, appears to not be a hack.
YouTube Used By More US Adults Than Any Other Social Network
More adults in the US use YouTube than any other social network, according to a study from Pew Research Center.
Facebook Adding Context Labels to Pages Seen in News Feeds
Facebook will begin testing labels applied to articles in USA member feeds in order to provide more context and avoid confusion
The Ultimate Guide to Pinterest Ads: Ad Types, Specs & Strategy
Find everything you need to know about Pinterest Video Ads, Static Ads, Shopping Ads, Carousel Ads, retargeting & more in this guide to promoted Pins.
YouTube Rises to Number 1 App by Consumer Spend
YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021.
Facebook Analytics is Shuttering on June 30
Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions.
YouTube Expands Monetization To More Types of Content
YouTube is allowing ads to run on more types of content, which will expand the monetization opportunities for content creators.
YouTube Tests Hiding Dislike Counts On Videos
YouTube is testing the removal public dislike counts on videos, but will not be getting rid of the dislike button altogether.
Facebook Lets Users Limit Who Can Comment On Their Posts
Facebook is giving users more control over their experience on the website with changes to post comments and news feed filters.
LinkedIn Users Can Add An Intro Video to Their Profile
LinkedIn is updating user profiles with the ability to add introduction videos, and rolling out an all-new ‘Creator’ mode.
Aggregated Event Measurement in Facebook: What You Need to Know
Aggregated event measurement will be an impactful change for many Facebook advertisers. Here’s what you need to know to prepare.
How to Optimize Your LinkedIn Profile for Digital Marketing Jobs
Learn tips and tricks to help land that digital marketing job through LinkedIn, where nearly every hiring manager and recruiter will check you out.
9 Creative Ways to Optimize Facebook Ads Cost and ROAS
Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).
9 Steps to Influencer Marketing Success with Technology
Influencers are used more by businesses in their marketing efforts. Learn how to launch and scale your program with influencer marketing technology.
Instagram Will Let Users Draft Stories to Save For Later
Instagram users will soon be able to create stories and save them as drafts to publish later, the company confirms in an announcement.
Pinterest Search Trends Show All-Time Interest in Travel
Pinterest’s latest report on recent search trends show that people are more interested in travel now than they were before the pandemic.
Twitter Tests Improvements to Tweets With Photos & Video
Twitter confirms it’s testing long requested updates to publishing tweets with photos, and working on YouTube integration for a better video experience.
Facebook Update Will Target Specific Groups and Individuals
Global Facebook update will target individuals and groups that break official community standards and impose limits on their reach as well as removal
Facebook Adds 3 New Ways to Make Money With Video Content
Facebook is launching three updates aimed at helping creators of video content make more money.
YouTube Shorts Rolling Out in the US With In-App Creation Tools
YouTube Shorts is rolling out in the US as part of a beta launch that will see creation tools added to the mobile app.
YouTube Adds Real-Time Subscriber Counts in Channel Dashboards
YouTube is now letting creators see how many people subscribe to their channel with a new counter that updates in real-time.
How to Use the Facebook Ads Library for Competitive Research
Your competitors’ social advertising strategies provide insight for your own campaigns. Here’s how to use Facebook Ads Library to get a leg up.
YouTube Adds More Analytics Data, Updates Studio Mobile App
YouTube creators now have access to new metrics about video views, and the Studio Mobile app is getting refreshed with efficient ways to view data.
Google May Withhold Taxes From Non-US YouTube Creators
Google will soon be required to withhold taxes on YouTube earnings generated from viewers in the United States.