Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
YouTube Shares 3 Keyword Research Tips For Videos
YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm.
Facebook Pages Redesigned, 5 New Features Added
Facebook is rolling out a redesigned layout for Pages along with new features to help foster community building and achieve business objectives.
6 Ways to Repurpose Content with Instagram’s Most Popular Features
Between Instagram’s latest trends and the power of repurposing, creating content for the platform has never been easier. Here are 6 ideas to start with.
3 Myths About YouTube Trending Debunked
YouTube addresses 3 common myths about how it features content and explains what it takes for a video to appear in the coveted ‘Trending’ section.
Twitter Relaunching Verified Accounts
Twitter Verification for Accounts is relaunching in 2021. Many changes to who qualifies. Purge of currently verified accounts beginning soon
Pinterest Boards Upgraded With 3 New Features
Pinterest is launching three new features for boards that allow users to make more productive use of their time on the platform.
Twitter Lets Users Share Tweets to Snapchat
Snapchat users can now share tweets from Twitter directly in their Snapchat story. This eliminates the need to take screenshots of tweets.
Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger
These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content.
Facebook Sued by FTC for Anticompetitive Conduct
Facebook is being sued by the Federal Trade Commission (FTC) for allegedly maintaining its position as market leader with years of anticompetitive conduct.
Facebook Identifies 2021 Topics and Trends
Facebook published a 40 page report that forecasts important consumer topics and trends for 2021
YouTube Has More Ways to Build Hype For a New Video
YouTube is expanding the capabilities of its Premieres feature with 4 new ways to drum up hype for a video.
What Are Social Media Pods & Should You Join One?
Struggling with low engagement and looking to jump on the Instagram pod trend? Check out the pros and cons to consider before joining one.
How Social Networks Drive Billions of Search Visits with SEO
There is a lot to learn from observing how social networks excel at SEO. Discover organic growth strategies you can apply on your own sites.
How to Use Your Content Marketing to Seed Your Lookalike Audiences
Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.
7 Musts for a Successful YouTube Channel
A complete and well-optimized YouTube channel can do wonders for a brand’s success. Here are seven often-overlooked tactics that can make a big difference.
YouTube Algorithm: 6 Questions Answered
YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users.
20 Emotionally Engaging Online Ads for Holiday Marketing
YouTube is a valuable marketing tool during the holidays. Watch some brands’ holiday video ads and gain valuable SEO insights from them here.
Instagram is Letting Advertisers Create Posts With Users’ Accounts
Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.
Twitter is Bringing Back Account Verifications
Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process.
YouTube is Showing Ads On Non-Monetized Channels
YouTube creators are fuming over a change to the site’s terms of service stating ads will be shown on channels that haven’t opted into monetization.
Snapchat is Paying Users $1 Million a Day to Use a New Feature
Snapchat is investing heavily in promoting its new Spotlight feature, to the tune of $1 million per day to users who submit the best content.
YouTube Analytics Now Reports on Traffic Sources
YouTube Analytics is getting updated with a new report that will show creators how viewers are finding their videos.
LinkedIn Lists the Top Marketing Professionals of 2020
LinkedIn is unveiling its annual ‘Top Voices’ report which includes lists of the most influential professionals across different verticals.
Instagram is Making it Possible to Search by Keyword
Instagram is upgrading its search functionality and letting users find content by keyword for the first time.
Twitter Fleets Introduced to Encourage More Tweets
Twitter announced a new way to tweet called Fleets that last 24 hours. Features backgrounds and text options.
Twitter Debuts Carousel Ads With Up to 6 Images or Videos
Twitter’s new carousel ads allow marketers to use 2 to 6 images or videos in one advertisement.
Instagram Focuses on Reels, Upsets Users
A recent update to the Instagram app suggests the company is going all-in on Reels, much to the dismay of loyal users.
How to Rank a Video on YouTube & Google
These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search.
How to up Your Facebook Marketing Game Using Facebook Groups
Businesses can maximize their marketing efforts by branded Facebook groups. Here’s everything you need to make the most of this feature.
Snapchat Rolls Out More Ads Certification Courses
Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising.