Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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LinkedIn Ads: Tips, Strategies, & Opportunities for LinkedIn Advertisers [PODCAST]
LinkedIn Ads experts share advice for advertisers pivoting to LinkedIn Ads, tactics for lowering CPC costs, and targeting opportunities for B2B and beyond.
Google Reportedly Turning YouTube Into a Shopping Site
A report from Bloomberg indicates Google is in the early stages of transforming YouTube into a shopping site.
LinkedIn Lists ‘Digital Marketer’ As Top In-Demand Job
LinkedIn lists ‘digital marketing specialist’ among the top 10 most in-demand jobs, with SEO being one of the most desired skills.
Facebook Community Manager Certification Program
Social media managers can now become Facebook certified through an official online program and enhance their credentials with an industry-recognized badge.
Twitter to Let Users Crop Their Own Image Previews
Twitter users will soon be able to crop their own image previews and have greater control over how photos appear in the main feed.
Facebook Adds Public Group Discussions to News Feed
Facebook is making public groups easier to join and discover by surfacing relevant discussions in users’ news feeds.
Why You Need a Holiday Social Media Advertising Strategy Right Now
Major online shopping revenue is coming this holiday season. Don’t miss out! Use these tips to help kick off your social media advertising strategy now.
New Instagram Resources For Small Businesses
Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops.
Facebook Merges Messenger With Instagram DMs
Facebook is bringing the best of Messenger to Instagram DMs which will allow users on both platforms to seamlessly connect with each other.
Why Marketers Shouldn’t Underestimate the Value of TikTok
TikTok is here to stay. Have you tapped into its value yet? If not, here are four things that might convince you to reconsider.
YouTube Growing As a Source of News for Americans
A Pew Research Center study finds about a quarter of US adults get news from YouTube, including a mix of independent and established organizations.
Facebook Ads to Remove 28-Day Attribution Model
Facebook Ads will no longer have a 28-day attribution model option after October 12th. Advertisers are encouraged to take several steps to prepare.
Pinterest Search Trends for Fall 2020
Pinterest released an updated report on search trends with insight into what’s expected to be popular during the fall months of 2020.
Twitter Says More Users Clicking Links Before Retweeting
Twitter says nudging users to read articles before retweeting them is working. Now, more users will be prompted to do so going forward.
Pinterest Launches Story Pins & More New Tools
Pinterest is launching its “biggest updates for creators yet,” which includes a suite of features and the debut of stories.
Reddit Announces Inventory Type Options for Advertising
Reddit rolled inventory control options for advertisers to align with their comfort level of brand safety standards.
LinkedIn Rolls Out Redesign With Stories + More
LinkedIn is unveiling a redesign which comes with an improved search experience, along with stories and new messaging features.
Facebook Removes the 20% Text Limit on Ad Images
First noticed by buyers as a lack of warnings and disapprovals, many are now sharing their Facebook reps have confirmed it’s gone.
YouTube Removed Twice As Many Videos Between April and June
YouTube removed twice the usual amount of videos between April and June after relying on AI to moderate content amid forced lockdowns.
How to do Screen Sharing on Facebook Messenger
Facebook is expanding Messenger’s screen sharing capability, first available on desktop, to the iOS and Android mobile apps.
TikTok Ban in US Delayed For a Week
TikTok’s ban in the United States has been put off for a week as a deal with Oracle and Walmart comes closer to being reached.
TikTok Banned in United States As of Sunday
TikTok is set to be banned from Android and iOS app stores in the US on Sunday, with full restrictions to follow on November 12.
How to Maximize Your Search & Social Audience Expansion
Seeing audience fatigue in your paid search and social ad campaigns? This approach can help bring some life to your stale conversion funnel.
Facebook Business Suite Combines Pages, Instagram, & Messenger Tools
Facebook Business Suite is a new hub on mobile and desktop where businesses can access tools to manage their presence on Facebook, Instagram, and Messenger.
11 Tips to Increase Sales on Instagram
Brands and businesses can make big money selling on Instagram. Here are 11 tactics that can help boost your sales using Instagram.
YouTube Shorts – Google’s Answer to TikTok?
Google’s foray into short-form video content begins with YouTube Shorts, a new feature being tested in limited markets.
Facebook Messenger Lets Users Watch Videos Together
Facebook Messenger now allows up to 8 users to watch videos together with the new ‘Watch Together’ co-viewing experience.
Is TikTok For Sale? New Oracle Deal Confirmed
TikTok reported to not be for sale. But Oracle confirmed an agreement to become a “trusted technology partner” to help TikTok stay in the U.S.
Google Unveils Fundo for Monetizing Video Events
Google announces a powerful way for small businesses and creators to monetize events
Breaking: Facebook to Impose Limits on Number of Ads
Advertisers can expect to start seeing their ad volume limits enforced in February of 2021.