Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Advertisement
How to Use Social Media to Survive & Thrive in Tough Times
Connecting with people can create strong brand loyalty that stands the test of time. Here are three ways businesses can do this using social media.
Twitter to Add Automated Captions to Audio and Video
Twitter is working on adding automated captions to audio and video as part of a larger effort to make the platform more accessible.
LinkedIn Adds 3 New Features to Company Pages
LinkedIn is adding new features to company pages to address challenges created by the pandemic and resulting shift toward remote working.
TikTok is Letting Creators Sell Merch Through the App
TikTok is launching a partnership with Teespring that will allow creators to sell merchandise through the app for the first time.
Get More from Social Media: Why You Must Think Like a TV Network
Discover the three types of “shows” you need to be producing in social media nowadays that can get you better and more targeted results.
Twitter Showing Why Topics Are Trending
Twitter is going to help users discover why certain topics are trending by adding context with a representative tweet.
How to Make LinkedIn Lead Gen Forms Work for Your Brand
Looking to attract more qualified B2B leads on LinkedIn? Follow these tips to make sure your LinkedIn lead gen forms are set up for success.
Pinterest Tests Product Ratings, “Best Seller” Labels, More
Pinterest is currently testing a number of new shopping features designed to draw more attention to products pins.
![Instagram Carousels Are the Most Engaging Post Type [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2020/08/ad170445-6964-4e8f-aef5-2325962107a8-5f4c55d1b4473-760x400.webp)
Instagram Carousels Are the Most Engaging Post Type [STUDY]
A recent study finds posts on Instagram are likely to be more successful if they contain a carousel, versus a single photo or video.
3 Impacts to Social Media in an Election Year (& How to Dodge Them)
Here are three metrics impacts to keep an eye on as November 3 approaches, as well as corresponding suggestions to work around the problems.
Apple’s iOS 14 Poised to Slash Facebook Audience Network
Facebook is proactively announcing iOS 14’s impact to app advertisers, and putting mechanisms in place for the future of the placements.
Why Users Call New Facebook Design a Nightmare
Facebook users express raw hatred for new layout. Described as an ugly, confusing nightmare.
TikTok Shares Total Number of US Users For the First Time
For the first time since the app has been available in the US, TikTok reveals its total number of active daily and monthly users.
Facebook Shops & Instagram Checkout Expand to All US Businesses
Facebook is rolling out a dedicated shopping tab, and expanding Shops and Instagram Checkout to all US businesses.
Top 10 Ways to Restore Your Social Media Reputation
Here are 10 effective ways to restore your social media reputation, along with insights on how to prevent further damage.
Top 10 Advantages of Facebook Marketing for Your Business
Here are 10 ways Facebook still gives you a marketing advantage at every stage of the sales funnel.
Instagram is Adding Suggested Posts to the Main Feed
Instagram’s main feed will now show posts from people you don’t follow, after you’re caught up with content from the people you do follow.
Facebook Announces Paid Online Events for Small Business Recovery
Facebook announces Paid Online Events, a way for businesses to monetize online events on Facebook.
Instagram is Fighting Off Fake Accounts With ID Checks
Instagram is furthering its efforts to fend off bots and fake accounts by requiring certain account holders to confirm their identity.
Facebook Messenger Merging With Instagram Direct
Facebook is giving users the option to merge their Messenger inbox with Instagram Direct, which grants the ability to send messages across platforms.
Paid Social & Paid Search: How to Have A Happy Marriage
Learn how to use what you know about your paid social audience to further improve your paid search results – and vice versa.
LinkedIn Sells SlideShare to Scribd
LinkedIn is selling SlideShare to Scribd, a digital library leader for books, audiobooks, and other professional works.
Facebook Warning Users Before Sharing COVID-19 Links
Facebook users are seeing a new notification screen when sharing COVID-19 links, warning them the content may be old or inaccurate.
Facebook Closing U.S. Election Ad Loophole
News organizations backed by political entities will be playing by a different set of rules vs. 2016.
Top YouTube Searches During COVID-19 Pandemic
YouTube published a new set of insights with information about the most popular video topics since the pandemic started.
![Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2020/08/instagram-reels-5f2c86358f3c0-760x400.webp)
Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST]
On the latest episode of Marketing O’Clock, as uncertainty about TikTok’s future in the U.S. grows, Instagram launches its new video feature Reels.
TikTok has 45 Days to Sell or Get Out of USA
Presidential executive order bans TikTok within 45 days. American marketers hope a deal with Microsoft will save an important source of traffic.
Facebook Messenger Plugin For Websites Receives Major Update
Major updates to the Facebook Chat Plugin for business websites allow it to be used by people who aren’t logged into Facebook.
Instagram Reels Launches Worldwide to Compete With TikTok
Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US.
Facebook Ads vs. Google Ads: Which Is Better?
Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads.