Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Facebook Ads vs. Google Ads: Which Is Better?
Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads.
Twitter is Considering These Premium Features in a Subscription Model
Twitter is actively exploring the option of adding a premium subscription model that would give users access to exclusive features.
LinkedIn’s Sharing API is Broken, Not Fetching Images
There are currently issues with sharing links on LinkedIn, as its sharing API is not fetching display images.
11 Simple Facebook Ad Tips to Drive More Conversions
Targeting options and placements abound within the Facebook Ads platform. Leverage Facebook Ads to prospect, re-engage, and convert with these 11 tips.
8 Engagement Triggers to Leverage in PPC Campaigns
Use these engagement triggers to step up your remarketing (and prospecting) game with engaged audiences over simple page views.
5 Facebook Advertising Tips for Service Businesses
Facebook Ads can be an effective way for service businesses to connect with their ideal customers. Here are five ways to use them correctly.
The Most Influential Women on Instagram
Discover who are the most popular women on Instagram right now and how they’re using the platform to engage with followers and promote their work.
Digiday Reveals 56% of Advertisers Paused Facebook Spend in July
A survey of media buyers covered reduction in spend, client sentiment, and expectations when July ends.
TikTok Starts $200 Million Fund to Pay Users for Content
TikTok is taking the first steps toward paying users for content with the launch of a $200 million “creator fund.”
New YouTube Metric Shows Creators How Much Money They’re Earning
YouTube is rolling out a new metric in the channel analytics section that shows creators how much revenue they’re earning relative to video views.
Pinterest Search Trends: Updated Insights For Summer 2020
A new report on Pinterest search trends reveals which topics are seeing a spike in popularity during the summer months of 2020.
Facebook: Most-Liked Posts Are Not the Most Viewed
Facebook posts that receive the most engagement are usually seen by a small percentage of people, says Facebook’s Head of News Feed.
Facebook Enables 50-Person Live Streams With Messenger Rooms
Facebook Live and Messenger Rooms are coming together to make it possible for 50-person group chats to be broadcast live.
Facebook Brings Small Business Fundraisers to Instagram
Facebook is bringing fundraisers for personal causes to the Instagram platform, which small businesses can utilize to raise money.
Q3 Ad Revenue Results: Snap and the Facebook Anticipation
Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap and Facebook.
Top YouTube Searches This Year
The top 100 YouTube search queries of the year are revealed in a study examining the search volume of over 800 million keywords.
Instagram to Launch a TikTok Competitor in the US Next Month
Facebook is reportedly planning to bring Instagram Reels, a direct competitor to TikTok, to the US in August.
Is YouTube About to Update Its Algorithm Again?
YouTube may have made changes related to Homepage and Suggested/Recommended discovery. Learn strategic insights into what YouTube may be cooking up here.
Pinterest Updates Algorithm to Surface More Content Types
Pinterest is introducing a new ranking model to its home feed in an effort to surface certain types of content more often.
YouTube Continues Testing Immersive Product Experiences
Live Stream display ads, 3D Swirl ads, and Beauty Try On all aim to keep bringing the outside world in to users at home.
LinkedIn Adds Name Pronunciation Audio Clips to User Profiles
LinkedIn profiles can now include audio recordings of users saying their own names to assist others with proper pronunciation.
TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits
Advertisers can now freely place ads on TikTok, the fastest-growing social app in history.
15 Facebook Live Best Practices to Boost Views & Engagement
Shy on camera? No problem! Follow these 15 Facebook Live best practices to get maximum views, engagement, and leads from your live videos.
Instagram Tests Replacing Activity Tab With Shopping Tab
Instagram is replacing the Activity tab with a ‘Shop’ tab for select users as part of a global test.
Instagram Lets Users Pin Comments to the Top of Posts
Instagram is letting users pin up to three comments on posts as part of a larger effort to combat bullying on the platform.
13 Facebook Targeting Options You Need to Know About
Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them.
LinkedIn to Prevent Users From Spamming Page Follow Invites
LinkedIn is making its platform less noisy by cracking down on the number of invites page admins can send out each month.
CCPA Roll-Out Causes Havoc for Facebook Advertisers
Buyers experience plummeting results as Facebook automatically removes California user data for targeting.
Facebook Algorithm Now Prioritizes Original Reporting
As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting.
Facebook Ad Ban Heats Up Heading into July, Stock Drops 8%
Unilever is the latest to deliver a $7b blow to Facebook Ads’ revenue.