Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
TikTok has green lit their first advertising API connection with Sprinklr as a partner.
Now might be the right time to give video ads a try. Here’s why and how you can leverage them.
YouTube is expanding its fact check information panels to search results pages in the United States.
Snapchat is now offering to let for advertisers to be the first ad a user sees that day in their first Snap show session.
Twitter is back with more examples of good copy versus bad copy, this time with examples related to publishing polls.
Facebook commissioned a study of the psychological impact of social comparison, which can be triggered by content on social media.
New projections reveal that Instagram is set to see the greatest gains from increased time spent with social media.
Snapchat gained 11 million daily active users in the first quarter of 2020, bringing the total count to 229 million.
LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic began.
Facebook continues to advance its video chat capabilities by introducing a Houseparty-like feature called Messenger Rooms.
A playbook published by Facebook details the most effective ways to use stories amid the coronavirus outbreak.
Manage your social media efforts through a crisis using this completely different approach.
Facebook is piloting a new feature which will reveal the location of popular pages when they publish posts.
Facebook sources have confirmed that there will no longer be a required migration to Campaign Budget Optimization.
Marketing during the COVID-19 pandemic can be tricky. Here are some brands that missed the mark with their campaigns.
LinkedIn has been spotted working on a feature that will allow users to easily add a poll to any post.
YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online.
YouTube publishers are experiencing up to 20% CPM loss due to larger ad issues related to COVID-19.
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
Instagram is rolling out a tool businesses can use to promote food delivery and gift card purchases in their stories.
Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic.
Reddit will be publicly disclosing all political ads, along with a few other service requirements. See what has changed here.
YouTube traffic is on the rise amidst the coronavirus pandemic, but it’s not translating into greater earnings for video creators.
Here are some of the best Twitter plugins for WordPress that can help grow traffic to your site.
Consumer Reports tested Facebook Ads’ claim they would reject ads spreading COVID-19 misinformation.
YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply.
Here are some things to keep in mind as you shift your paid creative strategy on social.
Pinterest is expanding its shopping capabilities with upgrades to existing features and new shopping tabs throughout the platform.
Businesses making temporary changes to their usual services can now prominently display those changes on their Facebook page.