Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Q3 Ad Revenue Results: Snap and the Facebook Anticipation
Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap and Facebook.
Top YouTube Searches This Year
The top 100 YouTube search queries of the year are revealed in a study examining the search volume of over 800 million keywords.
Instagram to Launch a TikTok Competitor in the US Next Month
Facebook is reportedly planning to bring Instagram Reels, a direct competitor to TikTok, to the US in August.
Is YouTube About to Update Its Algorithm Again?
YouTube may have made changes related to Homepage and Suggested/Recommended discovery. Learn strategic insights into what YouTube may be cooking up here.
Pinterest Updates Algorithm to Surface More Content Types
Pinterest is introducing a new ranking model to its home feed in an effort to surface certain types of content more often.
YouTube Continues Testing Immersive Product Experiences
Live Stream display ads, 3D Swirl ads, and Beauty Try On all aim to keep bringing the outside world in to users at home.
LinkedIn Adds Name Pronunciation Audio Clips to User Profiles
LinkedIn profiles can now include audio recordings of users saying their own names to assist others with proper pronunciation.
TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits
Advertisers can now freely place ads on TikTok, the fastest-growing social app in history.
15 Facebook Live Best Practices to Boost Views & Engagement
Shy on camera? No problem! Follow these 15 Facebook Live best practices to get maximum views, engagement, and leads from your live videos.
Instagram Tests Replacing Activity Tab With Shopping Tab
Instagram is replacing the Activity tab with a ‘Shop’ tab for select users as part of a global test.
Instagram Lets Users Pin Comments to the Top of Posts
Instagram is letting users pin up to three comments on posts as part of a larger effort to combat bullying on the platform.
13 Facebook Targeting Options You Need to Know About
Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them.
LinkedIn to Prevent Users From Spamming Page Follow Invites
LinkedIn is making its platform less noisy by cracking down on the number of invites page admins can send out each month.
CCPA Roll-Out Causes Havoc for Facebook Advertisers
Buyers experience plummeting results as Facebook automatically removes California user data for targeting.
Facebook Algorithm Now Prioritizes Original Reporting
As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting.
Facebook Ad Ban Heats Up Heading into July, Stock Drops 8%
Unilever is the latest to deliver a $7b blow to Facebook Ads’ revenue.
Google Explains How YouTube Search Works
As part of a larger effort to explain how YouTube works, Google published a new page to answer commonly asked questions about YouTube search results.
LinkedIn Content Creation is Up 60% Compared to Last Year
LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well.
Facebook Update Likely to Hurt Traffic to Older Web Pages
Facebook is updating its interface with a new type of notification that’s likely to hurt traffic to older pages.
New Instagram Advertisers No Longer Need a Facebook Page
The change comes at an interesting time for Facebook, with talk of boycotting and ongoing fury over political content stances.
TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
How Brands Should Use Instagram PR During Work-From-Home Mode
Make sure to adjust your Instagram strategy for today’s environment. Here are some expert tips for growing your Instagram brand account right now.
Facebook Goes After Companies For Fake Likes & Comments
Facebook is taking legal action against software companies responsible for distributing fake likes and comments across Facebook and Instagram.
20 Amazingly Cool Twitter Tricks & Tips
Handling all your company’s social platforms, including Twitter? Use these 20 tips and tricks to make things faster, easier, and more convenient.
How to Create & Optimize a LinkedIn Company Page
Can customers find your business on LinkedIn? Learn how to build out and optimize your LinkedIn company profile for maximum visibility.
Twitter Introduces Voice Tweets
Twitter is testing a new feature that will allow users to record voice clips to publish as tweets.
Users Now Able to Block Political Ads on Facebook and Instagram
Users will be able to opt out of political and social issues ads within the News Feed, or in the Ad Preferences area.
Instagram to Surpass Twitter As a Popular News Source
A report on the digital news industry finds Instagram is set to become a more popular source than Twitter, with younger demographics leading the charge.
3 Ways to Use Social Commerce Today
Looking to jump on the social commerce trend? Learn how you can get a headstart by setting up shop on Facebook, Instagram, Pinterest, and Snapchat.
Instagram, Pinterest Roll Out New Features For Pride Month
June is Pride month and Instagram & Pinterest are marking the occasion with a set of seasonal features including rainbow text, stories filters, and more.