Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
How YouTube Can Make Video Builder a More Useful Tool
Discover how businesses can use YouTube Video Builder, what its limitations are, and how Google can make the tool even better.
Snapchat Launches Ads Certification Program
Training is divided into six modules, and continues to show the platform’s commitment to growth both on-platform and in advertising revenue.
How to Get Results on Social Media Without a Million-Dollar Budget
Avoiding direct response advertising can help you get greater results. Follow this four-step strategy to better engage with your social media audience.
10 Ways to Avoid Bad Press
Your online presence can be the reason your brand rises to amazing success or falls hard and fast. Here’s how to avoid the latter.
Facebook Search Results Now Include Wikipedia Knowledge Panels
Facebook appears to be testing the addition of Wikipedia knowledge panels in search results, according to reports from multiple users.
Facebook Relaxes Ban on Ads for Non-Medical Masks
Advertisers meeting certain criteria will now be able to advertise non-medical grade face masks on the platform.
Twitter Will Check if Articles Are Read Before Sharing
Twitter is testing a prompt to encourage you to read an article before sharing. The new feature is limited to Android.
YouTube to Let Creators Customize the Look & Feel of Their Channels
An update to YouTube Studio will allow creators to alter the look and feel of their channel by customizing the layout, branding, and more. This...
Facebook Messenger Can Now Be Used to Answer Customer Messages
Facebook is rolling out an update to Messenger that will allow page owners to toggle back and forth between personal messages and customer messages.
Pinterest Shows Shoppable Pins in Visual Search Results
Pinterest is enhancing its Lens camera search functionality with a new ‘shop’ tab in search results full of shoppable pins.
Facebook Tests Email Marketing Tools for Business Pages
Business pages on Facebook may soon have the ability to send marketing emails with a new set of tools that are currently being tested.
Instagram Says Sites May Need Permission to Embed Photos
Site owners may need to get permission from Instagram users before embedding their posts on a web page, according to a company statement.
Snapchat Rolling Out Dynamic Ads Globally
Successful beta tests in Europe and ecommerce demand during Covid-19 push the offering worldwide.
YouTube Rolls Out New Features to Help Creators Boost Merch Sales
YouTube is assisting creators with a new feature to boost merchandise sales, and a new report for measuring revenue.
LinkedIn Adds Engagement Remarketing for Video and Lead Ads
After years of website-only remarketing options, LinkedIn Ads is providing the option to retarget based around on-platform user behaviors.
Facebook Lets Users Delete Old Posts in Bulk
Facebook users can now manage their previous activity more efficiently by deleting or archiving old posts in bulk.
Google Tests Showing Web Pages in YouTube Search Results
Google has been spotted showing links to web pages when people search for topics on YouTube.
Twitter Lets Users Schedule Tweets in Advance
Twitter now offers its own method of scheduling tweets in advance, a feature that was once only available with third-party tools.
Trump Executive Order May Target Blogs, Recipe Sites & Forums
A new presidential executive order may affect legal immunity currently enjoyed by many sites, including blogs, forums, and recipe sites.
IGTV Announces Monetization for Creators
IGTV makes a move to gain ground on YouTube’s creator community by outlining its initial test in monetization partnerships.
Facebook Messenger Rooms Can Now Be Created From Instagram
Facebook Messenger Rooms, a new video chat option for up to 50 people, can now be launched from the Instagram Direct inbox.
Twitter to Let Users Choose Who Can Reply to Tweets
Twitter is officially testing a new feature that allows users to prohibit entire groups of people from replying to individual tweets.
YouTube’s Continued Land Grab for TV Dollars: YouTube Select
YouTube continues its moves to grab a share of traditional TV dollars with its new YouTube Select program.
Facebook Is Testing Mid-Roll & Livestream Video Ads: What It Means
Facebook has confirmed they are testing mid-roll video ads, and livestream video ad placements. Here’s what this tells us about their plans in video.
Facebook & Instagram Let Businesses Sell Products Directly on Their Page
Facebook is expanding its e-commerce capabilities by making it possible for businesses to sell products directly on their Facebook and Instagram page.
How YouTube Generates & Ranks Suggested Videos
Ever wondered how YouTube’s suggested videos work? A Google research paper sheds light on how YouTube uses deep learning to generate and rank suggested videos.
Facebook Plans to Integrate Giphy With Instagram Following Acquisition
Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million.
YouTube Launches 4 New Features For Video Creators
YouTube announced the launch of 4 new features designed to help creators enhance their videos and moderate their channel.
LinkedIn Now Factors ‘Dwell Time’ Into its Algorithm
LinkedIn is updating the algorithm used to rank content in its feed by factoring in the amount of time users spend with posts.
LinkedIn Pages Can Now Host Virtual Live Events
LinkedIn Pages are being updated with the ability to create virtual events, in response to the rapid shift from in-person to online conferences.