Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Facebook Publishes Study on the Mental Health Impact of Social Comparison
Facebook commissioned a study of the psychological impact of social comparison, which can be triggered by content on social media.
Instagram Sees Greatest Gains From Recent Social Media Spikes
New projections reveal that Instagram is set to see the greatest gains from increased time spent with social media.
Snapchat Usage Up During COVID-19, Data Shows How User Behavior is Changing
Snapchat gained 11 million daily active users in the first quarter of 2020, bringing the total count to 229 million.
LinkedIn Engagement Up 76% for ‘Work From Home’ Content
LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic began.
Facebook Messenger Rooms: Drop-in Video Chats With up to 50 People
Facebook continues to advance its video chat capabilities by introducing a Houseparty-like feature called Messenger Rooms.
Instagram Playbook: Using Stories in the Age of COVID-19
A playbook published by Facebook details the most effective ways to use stories amid the coronavirus outbreak.
How to Manage Social Media in a Global Crisis
Manage your social media efforts through a crisis using this completely different approach.
Facebook & Instagram to Show Where Popular Pages Are Posting From
Facebook is piloting a new feature which will reveal the location of popular pages when they publish posts.
What to Know About Facebook’s Reversal of the Campaign Budget Optimization Requirement
Facebook sources have confirmed that there will no longer be a required migration to Campaign Budget Optimization.
7 Brands That Are Looking Awful During the Coronavirus Pandemic
Marketing during the COVID-19 pandemic can be tricky. Here are some brands that missed the mark with their campaigns.
LinkedIn to Let Users Add Polls to Posts
LinkedIn has been spotted working on a feature that will allow users to easily add a poll to any post.
YouTube to Show Creators What Time of Day Their Audience is Online
YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online.
YouTube’s Struggle: Soaring Views, Declining Revenue
YouTube publishers are experiencing up to 20% CPM loss due to larger ad issues related to COVID-19.
Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
Instagram Has New Call-to-Action Stickers for Gift Cards and Delivery
Instagram is rolling out a tool businesses can use to promote food delivery and gift card purchases in their stories.
Facebook Templates for Business Posts About COVID-19 Changes
Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic.
Reddit to Publicly Disclose Political Ad Details
Reddit will be publicly disclosing all political ads, along with a few other service requirements. See what has changed here.
YouTube Viewership is Up, But YouTubers Are Earning Less Money
YouTube traffic is on the rise amidst the coronavirus pandemic, but it’s not translating into greater earnings for video creators.
The Best Twitter Plugins Your WordPress Site Needs
Here are some of the best Twitter plugins for WordPress that can help grow traffic to your site.
Facebook Ads Fails to Reject COVID-19 Misinformation
Consumer Reports tested Facebook Ads’ claim they would reject ads spreading COVID-19 misinformation.
YouTube Officially Lifts Monetization Ban on COVID-19 Content
YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply.
5 Ways to Approach Paid Social Messaging Right Now
Here are some things to keep in mind as you shift your paid creative strategy on social.
Pinterest Adds a New ‘Shopping’ Tab to Search Results
Pinterest is expanding its shopping capabilities with upgrades to existing features and new shopping tabs throughout the platform.
Facebook Lets Businesses Show Temporary Service Changes on Their Facebook Pages
Businesses making temporary changes to their usual services can now prominently display those changes on their Facebook page.
Facebook Messenger Launches Desktop App With Unlimited and Free Group Video Calls
Facebook has launched the very first standalone Messenger app for desktop, available now on Windows and macOS.
Twitter Gives Marketers a Content Calendar Full of Tweet Prompts
Not sure what to post on Twitter these days? Twitter’s taking out the guesswork with a month-long content calendar.
Facebook Helps Businesses Respond to the Impact of COVID-19
Facebook published three new guides to help different categories of businesses respond to the impact of coronavirus.
Facebook Introduces New Video Publishing & Discovery Features
Facebook is rolling out several updates to video publishing, including the ability to upload multiple videos at the same time.
5 Ways to Use Social Media for Connection During Times of Social Distancing
Here are five ways to use social media to help you stay connected now that social distancing is a must.
YouTube Ad Revenues, Creative Output May Grow During Coronavirus
Experts see opportunity with YouTube during coronavirus in the form of increased demand, lower ad rates, and higher creative output.