Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Facebook Continues Creating In-Stream Ad Transparency
Facebook has expanded four brand safety tools announced yesterday, specific to the in-stream ad placements.
Facebook & Instagram Add More Ways to Support Local Businesses
Facebook is expanding its efforts to assist local businesses with overcoming the challenges they’re facing during the COVID-19 pandemic.
How to Make the Most of Video Timestamp Results in Google Search
Here’s a look at Google’s Key Moments feature – and how to rank for video timestamp results.
5 Reasons Why Your Company Needs a Crisis Communications Plan
Even if you have no way of knowing which crisis you’re dealing with next, your organization needs a crisis communications plan in place. Here’s why.
6 Video Marketing Tips for Smarter Strategy
Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy.
YouTube Expands Ad Formats for TV Screens
YouTube’s announcement capitalizes on sharp YoY growth and anticipated consumption increases during COVID-19.
LinkedIn Temporarily Deindexed from Google
LinkedIn found itself de-indexed from Google search results on Wednesday, which may or may not have occurred due to an error on their part.
LinkedIn Releases New Tools for Virtual Job Interviews
LinkedIn is releasing new tools in response to all aspects on the job hunt going virtual due to COVID-19, including the job interview itself.
Google, Facebook, and Microsoft Release Q1 Earnings with Similar Stories
Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19.
How to Perfect Your Facebook Ads Placement Strategy
Learn how to craft the ideal Facebook Ads placement strategy for any account.
TikTok Finally Opens Ads API to a Partner: Sprinklr
TikTok has green lit their first advertising API connection with Sprinklr as a partner.
Why & How to Leverage Video Ads in the Wake of COVID-19
Now might be the right time to give video ads a try. Here’s why and how you can leverage them.
YouTube to Display Fact Checks in Search Results in the US
YouTube is expanding its fact check information panels to search results pages in the United States.
Snap Launches First Commercial Option on Snapchat Shows
Snapchat is now offering to let for advertisers to be the first ad a user sees that day in their first Snap show session.
Twitter Tips: Most Effective Ways to Create Polls
Twitter is back with more examples of good copy versus bad copy, this time with examples related to publishing polls.
Facebook Publishes Study on the Mental Health Impact of Social Comparison
Facebook commissioned a study of the psychological impact of social comparison, which can be triggered by content on social media.
Instagram Sees Greatest Gains From Recent Social Media Spikes
New projections reveal that Instagram is set to see the greatest gains from increased time spent with social media.
Snapchat Usage Up During COVID-19, Data Shows How User Behavior is Changing
Snapchat gained 11 million daily active users in the first quarter of 2020, bringing the total count to 229 million.
LinkedIn Engagement Up 76% for ‘Work From Home’ Content
LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic began.
Facebook Messenger Rooms: Drop-in Video Chats With up to 50 People
Facebook continues to advance its video chat capabilities by introducing a Houseparty-like feature called Messenger Rooms.
Instagram Playbook: Using Stories in the Age of COVID-19
A playbook published by Facebook details the most effective ways to use stories amid the coronavirus outbreak.
How to Manage Social Media in a Global Crisis
Manage your social media efforts through a crisis using this completely different approach.
Facebook & Instagram to Show Where Popular Pages Are Posting From
Facebook is piloting a new feature which will reveal the location of popular pages when they publish posts.
What to Know About Facebook’s Reversal of the Campaign Budget Optimization Requirement
Facebook sources have confirmed that there will no longer be a required migration to Campaign Budget Optimization.
7 Brands That Are Looking Awful During the Coronavirus Pandemic
Marketing during the COVID-19 pandemic can be tricky. Here are some brands that missed the mark with their campaigns.
LinkedIn to Let Users Add Polls to Posts
LinkedIn has been spotted working on a feature that will allow users to easily add a poll to any post.
YouTube to Show Creators What Time of Day Their Audience is Online
YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online.
YouTube’s Struggle: Soaring Views, Declining Revenue
YouTube publishers are experiencing up to 20% CPM loss due to larger ad issues related to COVID-19.
Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.