Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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LinkedIn Adds 3 New Marketing Objectives to Campaign Manager
LinkedIn is adding three new ways for marketers to achieve their advertising goals.
Facebook Makes it Easier to Understand Why an Ad is Shown
Facebook will now provide even more detail when users click on “Why am I seeing this ad?” In an effort to address concerns about the...
Pinterest Rolls Out a Suite of New Video Tools
Pinterest is rolling out a set of tools to help businesses keep up with the rising demand for video content.
Sponsored Posts From Instagram Influencers Are Driving Less Engagement
A recent study shows that Instagram influencers are getting hit hard by the reported decline in engagement across the platform.
Facebook Introduces More Ways for Content Creators to Earn Revenue
Facebook is rolling out new tools that allow creators to monetize their content in different ways.
Instagram Analytics Guide: 10 of the Best Tools to Get Insights
Get better marketing insights from your own profile and that of your competitors with these 10 Instagram analytics tools.
How to Prepare for 5 Changes Coming to Facebook Messenger
Here are five big changes coming to Facebook Messenger and how we can begin preparing and strategizing for these updates.
Facebook Reveals Cause of July 3rd Outage, Also Affecting Instagram
The cause of the widespread outage affecting image uploads on Instagram and Facebook has been revealed.
Study Claims Instagram Engagement Has Been in Decline Since May
A study claims overall engagement across Instagram is down and has been sharply declining since early May 2019.
Facebook Updates News Feed Algorithm to Reduce Sensational Health Claims
Facebook updated its news feed algorithm to reduce the reach of posts making sensational or exaggerated health claims.
LinkedIn Introduces a New Way for Pages to Generate Leads
LinkedIn is rolling out new tools to help pages drive leads and measure the results.
LinkedIn Changes its Algorithm to Surface More Personalized Content
LinkedIn is changing how posts are ranked in users’ feeds, tailoring content to their professional interests.
Google Hangouts on Air With YouTube Live Discontinued
Google’s support page for Hangouts On Air was updated to note it’s being discontinued. No formal announcement yet.
Twitter Removes the Ability to Add Precise Location Tags to Tweets
Twitter users can no longer tag their precise location in tweets.
8 Social Media Tips for Small Businesses
These eight tips will help you best leverage social media marketing within a small business.
LinkedIn Gets a Brand Refresh to Make it Feel “Warmer” and More Inviting
LinkedIn unveiled a brand refresh which features a slightly different logo, a new color palette, and a custom font.
Facebook Changes Reach of Comments in News Feed
Facebook updated its algorithm to limit which kinds of comments reached the most people and reward others with these quality signals.
10 Profit-Driving Chatbot Campaigns You Can Copy Today
Here are 10 recipes for results-driving Facebook bots you can clone for your own business or clients today.
Your (Online) Competitors May Not Be Who You Think They Are
Learn how to make your content stand out from online competitors fighting for the same space.
Facebook Makes it Easier to Create Video Ads Out of Static Images
Facebook is adding new features to its Video Creation Kit which simplify the process of creating mobile video ads.
Instagram Lets Advertisers Boost Organic Posts as Feed Ads
Instagram advertisers can now promote organic posts as ads that appear in other users’ feeds.
How to Harvest Content Ideas from Reddit
Discover how to open up the treasure troves of content ideas on Reddit to create more engaging marketing campaigns.
5 of the Best Social Media Lead Gen Techniques
B2B advertisers: want to drive more leads from Facebook and LinkedIn? Use these five features and tactics.
Twitter Lets Users Host Live Videos With Up to Three Guests
Twitter is upgrading its live streaming capabilities by letting up to four users broadcast simultaneously.
Instagram is Testing an “Order” Sticker for Stories
Instagram has been spotted testing “order” stickers in stories, which may indicate it’s working on new ways to complete transactions.
5 Easy Tips to Skyrocket Your Instagram Marketing This Year
Looking to grow your business and better engage with potential customers on Instagram? These tips will help you get ahead.
People Are Using Instagram More, Facebook and Snapchat Less
Time spent on Instagram is expected to grow this year, while Facebook will not recover from last year’s engagement drop.
Instagram to Make Stories More Colorful for Pride Month in June
Instagram is taking its celebration of Pride Month a step further this year with rainbow story rings.
Twitter Experiments With Showing Users More Ads
Twitter is displaying more sponsored posts in users’ feeds in an experiment that tests how often ads are shown.
LinkedIn Users Can View All Sponsored Content From the Past 6 Months
LinkedIn pages will feature an ‘Ads’ tab showing all sponsored content an advertiser has run in the past six months.