Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
8 Social Media Tips for Small Businesses
These eight tips will help you best leverage social media marketing within a small business.
LinkedIn Gets a Brand Refresh to Make it Feel “Warmer” and More Inviting
LinkedIn unveiled a brand refresh which features a slightly different logo, a new color palette, and a custom font.
Facebook Changes Reach of Comments in News Feed
Facebook updated its algorithm to limit which kinds of comments reached the most people and reward others with these quality signals.
10 Profit-Driving Chatbot Campaigns You Can Copy Today
Here are 10 recipes for results-driving Facebook bots you can clone for your own business or clients today.
Your (Online) Competitors May Not Be Who You Think They Are
Learn how to make your content stand out from online competitors fighting for the same space.
Facebook Makes it Easier to Create Video Ads Out of Static Images
Facebook is adding new features to its Video Creation Kit which simplify the process of creating mobile video ads.
Instagram Lets Advertisers Boost Organic Posts as Feed Ads
Instagram advertisers can now promote organic posts as ads that appear in other users’ feeds.
How to Harvest Content Ideas from Reddit
Discover how to open up the treasure troves of content ideas on Reddit to create more engaging marketing campaigns.
5 of the Best Social Media Lead Gen Techniques
B2B advertisers: want to drive more leads from Facebook and LinkedIn? Use these five features and tactics.
Twitter Lets Users Host Live Videos With Up to Three Guests
Twitter is upgrading its live streaming capabilities by letting up to four users broadcast simultaneously.
Instagram is Testing an “Order” Sticker for Stories
Instagram has been spotted testing “order” stickers in stories, which may indicate it’s working on new ways to complete transactions.
5 Easy Tips to Skyrocket Your Instagram Marketing This Year
Looking to grow your business and better engage with potential customers on Instagram? These tips will help you get ahead.
People Are Using Instagram More, Facebook and Snapchat Less
Time spent on Instagram is expected to grow this year, while Facebook will not recover from last year’s engagement drop.
Instagram to Make Stories More Colorful for Pride Month in June
Instagram is taking its celebration of Pride Month a step further this year with rainbow story rings.
Twitter Experiments With Showing Users More Ads
Twitter is displaying more sponsored posts in users’ feeds in an experiment that tests how often ads are shown.
LinkedIn Users Can View All Sponsored Content From the Past 6 Months
LinkedIn pages will feature an ‘Ads’ tab showing all sponsored content an advertiser has run in the past six months.
YouTube to Stop Showing Full Subscriber Counts
YouTube will no longer publicly display full subscriber counts for channels with 1,000+ subscribers.
Twitter Updates TweetDeck With Support for GIFs, Threads, and More
Twitter is rolling out several updates to TweetDeck that include support for features it has been lacking.
Facebook Rolls Out Multiple Updates to its News Feed Ranking Algorithm
Facebook is updating its news feed algorithm to prioritize the ranking of more personal content.
Instagram’s Explore Page Now Includes Stories
Instagram stories are set to reach an even greater audience as they can now be discovered in the Explore section.
Facebook’s Best Practices For Increasing Video Reach
Facebook has published a set of best practices to help pages achieve greater reach with video posts.
Facebook Gives a Heads-Up About a New Tool That May Affect Ad Targeting
A new tool for users to manage how their off-Facebook activity is used by advertisers may affect ad targeting capabilities.
YouTube is Developing a Tool That Creates 6-Second Ads Automatically
YouTube is working on a tool called a “Bumper Machine” that can cut down a longer ad into 6 seconds.
How to Use Personas to Boost Your PPC Performance
While often underutilized, personas can actually boost your PPC campaigns. Follow these tips to leverage personas for paid search.
Facebook Launches New Tools for Small Businesses
Facebook is rolling out new tools to help businesses run automated ad campaigns, book appointments, and edit videos.
Facebook Makes Multiple Changes to Ad Policies for Financial Services
Facebook is modifying its policies related to advertising blockchain, cryptocurrency, and financial products and services.
Poll Reveals Negative Facebook Marketing Trend
4,800 Social Media Marketers indicate that Facebook marketing trends are taking an unprecedented downturn.
Twitter Lets Users Add Photos, Videos, and GIFs to Retweets
Twitter is expanding the ‘retweet with comment’ option to include photos, videos, and GIFs.
Facebook Changes How Videos Rank in the News Feed
Facebook is making three distinct changes to the way videos are distributed in the news feed.
Instagram to Let Creators Tag Products in Posts
Instagram will soon let creators link to products in posts, which users can shop for without leaving the app.