Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
5 of the Best Social Media Lead Gen Techniques
B2B advertisers: want to drive more leads from Facebook and LinkedIn? Use these five features and tactics.
Twitter Lets Users Host Live Videos With Up to Three Guests
Twitter is upgrading its live streaming capabilities by letting up to four users broadcast simultaneously.
Instagram is Testing an “Order” Sticker for Stories
Instagram has been spotted testing “order” stickers in stories, which may indicate it’s working on new ways to complete transactions.
5 Easy Tips to Skyrocket Your Instagram Marketing This Year
Looking to grow your business and better engage with potential customers on Instagram? These tips will help you get ahead.
People Are Using Instagram More, Facebook and Snapchat Less
Time spent on Instagram is expected to grow this year, while Facebook will not recover from last year’s engagement drop.
Instagram to Make Stories More Colorful for Pride Month in June
Instagram is taking its celebration of Pride Month a step further this year with rainbow story rings.
Twitter Experiments With Showing Users More Ads
Twitter is displaying more sponsored posts in users’ feeds in an experiment that tests how often ads are shown.
LinkedIn Users Can View All Sponsored Content From the Past 6 Months
LinkedIn pages will feature an ‘Ads’ tab showing all sponsored content an advertiser has run in the past six months.
YouTube to Stop Showing Full Subscriber Counts
YouTube will no longer publicly display full subscriber counts for channels with 1,000+ subscribers.
Twitter Updates TweetDeck With Support for GIFs, Threads, and More
Twitter is rolling out several updates to TweetDeck that include support for features it has been lacking.
Facebook Rolls Out Multiple Updates to its News Feed Ranking Algorithm
Facebook is updating its news feed algorithm to prioritize the ranking of more personal content.
Instagram’s Explore Page Now Includes Stories
Instagram stories are set to reach an even greater audience as they can now be discovered in the Explore section.
Facebook’s Best Practices For Increasing Video Reach
Facebook has published a set of best practices to help pages achieve greater reach with video posts.
Facebook Gives a Heads-Up About a New Tool That May Affect Ad Targeting
A new tool for users to manage how their off-Facebook activity is used by advertisers may affect ad targeting capabilities.
YouTube is Developing a Tool That Creates 6-Second Ads Automatically
YouTube is working on a tool called a “Bumper Machine” that can cut down a longer ad into 6 seconds.
How to Use Personas to Boost Your PPC Performance
While often underutilized, personas can actually boost your PPC campaigns. Follow these tips to leverage personas for paid search.
Facebook Launches New Tools for Small Businesses
Facebook is rolling out new tools to help businesses run automated ad campaigns, book appointments, and edit videos.
Facebook Makes Multiple Changes to Ad Policies for Financial Services
Facebook is modifying its policies related to advertising blockchain, cryptocurrency, and financial products and services.
Poll Reveals Negative Facebook Marketing Trend
4,800 Social Media Marketers indicate that Facebook marketing trends are taking an unprecedented downturn.
Twitter Lets Users Add Photos, Videos, and GIFs to Retweets
Twitter is expanding the ‘retweet with comment’ option to include photos, videos, and GIFs.
Facebook Changes How Videos Rank in the News Feed
Facebook is making three distinct changes to the way videos are distributed in the news feed.
Instagram to Let Creators Tag Products in Posts
Instagram will soon let creators link to products in posts, which users can shop for without leaving the app.
Mark Zuckerberg at F8 Conference Announces New eCommerce and Payment Platform
Mark Zuckerberg announced that WhatsApp Business will become an eCommerce platform, complete with its own payment system.
Facebook is Introducing New Business Tools for Messenger
Facebook is making Messenger even more useful for businesses with tools designed to generate leads and book appointments.
14% of “Normal” Americans Think Facebook is the Next Social Network to Shut Down
A survey on social network closures finds a notable amount of “normal” Americans think Facebook is next to shut down.
LinkedIn is Testing a New Services Section in User Profiles
LinkedIn is working on a new addition to profiles which lets users display a list of services they offer. The feature is currently in testing...
Facebook Stories Have 500 Million Daily Users, 3 Million Advertisers
Facebook stories have now reached 500 million daily active users, up from the 300 million daily actives reported in September.
R.I.P. to the Top 10 Failed Social Media Sites
Most social media platforms have failed to become successful. Meet 10 once famous social media players that are now defunct.
10% of Twitter Users are Creating 80% of Tweets
A study on Twitter usage finds a disproportionate amount of users are responsible for the greatest share of tweets.
Instagram Introduces Quiz Stickers
Instagram has officially launched quiz stickers which allow users to create multiple-choice questions for their followers to answer.