Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Instagram’s Explore Page Now Includes Stories
Instagram stories are set to reach an even greater audience as they can now be discovered in the Explore section.
Facebook’s Best Practices For Increasing Video Reach
Facebook has published a set of best practices to help pages achieve greater reach with video posts.
Facebook Gives a Heads-Up About a New Tool That May Affect Ad Targeting
A new tool for users to manage how their off-Facebook activity is used by advertisers may affect ad targeting capabilities.
YouTube is Developing a Tool That Creates 6-Second Ads Automatically
YouTube is working on a tool called a “Bumper Machine” that can cut down a longer ad into 6 seconds.
How to Use Personas to Boost Your PPC Performance
While often underutilized, personas can actually boost your PPC campaigns. Follow these tips to leverage personas for paid search.
Facebook Launches New Tools for Small Businesses
Facebook is rolling out new tools to help businesses run automated ad campaigns, book appointments, and edit videos.
Facebook Makes Multiple Changes to Ad Policies for Financial Services
Facebook is modifying its policies related to advertising blockchain, cryptocurrency, and financial products and services.
Poll Reveals Negative Facebook Marketing Trend
4,800 Social Media Marketers indicate that Facebook marketing trends are taking an unprecedented downturn.
Twitter Lets Users Add Photos, Videos, and GIFs to Retweets
Twitter is expanding the ‘retweet with comment’ option to include photos, videos, and GIFs.
Facebook Changes How Videos Rank in the News Feed
Facebook is making three distinct changes to the way videos are distributed in the news feed.
Instagram to Let Creators Tag Products in Posts
Instagram will soon let creators link to products in posts, which users can shop for without leaving the app.
Mark Zuckerberg at F8 Conference Announces New eCommerce and Payment Platform
Mark Zuckerberg announced that WhatsApp Business will become an eCommerce platform, complete with its own payment system.
Facebook is Introducing New Business Tools for Messenger
Facebook is making Messenger even more useful for businesses with tools designed to generate leads and book appointments.
14% of “Normal” Americans Think Facebook is the Next Social Network to Shut Down
A survey on social network closures finds a notable amount of “normal” Americans think Facebook is next to shut down.
LinkedIn is Testing a New Services Section in User Profiles
LinkedIn is working on a new addition to profiles which lets users display a list of services they offer. The feature is currently in testing...
Facebook Stories Have 500 Million Daily Users, 3 Million Advertisers
Facebook stories have now reached 500 million daily active users, up from the 300 million daily actives reported in September.
R.I.P. to the Top 10 Failed Social Media Sites
Most social media platforms have failed to become successful. Meet 10 once famous social media players that are now defunct.
10% of Twitter Users are Creating 80% of Tweets
A study on Twitter usage finds a disproportionate amount of users are responsible for the greatest share of tweets.
Instagram Introduces Quiz Stickers
Instagram has officially launched quiz stickers which allow users to create multiple-choice questions for their followers to answer.
Byte, the Follow-Up to Vine, Begins Sending Out Beta Invites
Byte, a reboot of Vine from the same creator, has sent out the first 100 invites to its closed beta.
Facebook Lets Users Share 3D Photos in Stories
Facebook is expanding 3D photos to stories and offering two new ways to create them.
54% of Users Have Bought a Product Right After Seeing it on Instagram
A Facebook-commissioned study of 21,000 Instagram users reveals how they interact with brands and the impact it has on sales.
Instagram May Hide Like Counts to Reduce the Sense of Competition
Instagram is considering hiding like counts on posts to reduce the sense of competition amongst users.
Facebook is Testing Upvotes and Downvotes for Comments
Facebook has been spotted testing the ability for users to upvote and downvote comments.
Twitter’s ‘Hide Replies’ Feature is Set to Roll Out in June
A new Twitter feature which allows users to hide replies to their tweets is set to launch this June.
Facebook is Improving Ads Manager and Business Manager
Facebook shared plans to update both Ads Manager and Business Manager making them easier to use.
Facebook and Instagram May Be Forced to Remove Likes for Users Under 18
Social networks may have to prevent users under the age of 18 from liking posts, according to new privacy rules.
Facebook Introduces Cost Cap Bidding to Maximize Cost-Efficiency
Facebook is introducing a new bid strategy for advertising which is focused on driving results while keeping costs down. Bid strategies for Facebook ads were...
Twitter is Still Verifying Users Despite Pausing the Application Process
Twitter has reportedly verified over 10,000 accounts since suspending the application process in 2017.
Facebook Tests Integrating Stories into the News Feed
Facebook has been spotted testing a redesigned version of the news feed which also includes stories.