Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Facebook and Instagram May Be Forced to Remove Likes for Users Under 18
Social networks may have to prevent users under the age of 18 from liking posts, according to new privacy rules.
Facebook Introduces Cost Cap Bidding to Maximize Cost-Efficiency
Facebook is introducing a new bid strategy for advertising which is focused on driving results while keeping costs down. Bid strategies for Facebook ads were...
Twitter is Still Verifying Users Despite Pausing the Application Process
Twitter has reportedly verified over 10,000 accounts since suspending the application process in 2017.
Facebook Tests Integrating Stories into the News Feed
Facebook has been spotted testing a redesigned version of the news feed which also includes stories.
![Customers Think Social Media Ads are Filling Their Feeds, but 70% Still Click [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2019/04/shutterstock_456779230-760x400.webp)
Customers Think Social Media Ads are Filling Their Feeds, but 70% Still Click [STUDY]
Most customers feel that social media ads are taking over their feeds, but that’s not stopping them from clicking.
Pinterest Ad Campaigns Can Now Be Optimized for Conversions
For the first time, Pinterest is letting marketers choose conversions as a campaign objective for Promoted Pins.
YouTube Tests New Internal Metrics For Measuring the Success of a Video
YouTube is reportedly testing two new internal metrics for determining which videos should be considered successful.
LinkedIn Aims to Boost Engagement With a Range of Reactions to Posts
LinkedIn is introducing new ways to engage with posts, adding four new reactions alongside the like button.
How This Skincare Brand Used Influencer Marketing to Explode Sales
Here’s how one company used content, SEO, and social media to grow sales from 0 to 4,000 in 2 years.
Instagram to Stop Recommending Content That Almost Violates Guidelines
Instagram is going to reduce the reach of posts that are borderline violations of the company’s community guidelines.
LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages
LinkedIn has published a series of SEO tips for getting company pages found in search engines.
Twitter Fights Spammers by Limiting the Number of Accounts Users Can Follow Per Day
In an effort to fight spammers, Twitter is reducing the number of accounts users can follow each day.
How to Prepare for the Boom of Instagram Local Business Profile Pages
Here’s what you can do to prepare for the full rollout of Instagram local business profile pages.
Small Business Guide to Chatbots & Facebook Messenger Marketing
This article is the do-it-all entrepreneur’s guide to using bots as your business’s automated assistant and marketing aid.
Facebook’s “Why Am I Seeing This Post?” Explains How its News Feed Algorithm Works
Facebook is adding a new component to the news feed that answers the question “why am I seeing this post?”.
Facebook’s Faulty SMS Two-Factor Authentication is Locking Out An Alarming Number of Users
An issue with Facebook’s SMS two-factor authentication is keeping a significant number of users locked out of their accounts.
Facebook Lets Users Search for All Active Ads That Pages Are Running
Facebook is expanding its Ad Library tool to include information about all active ads from any page.
How to Grow Your Cannabis Brand with Digital Marketing
Marketing cannabis brands creatively and effectively in a highly regulated industry is challenging. Here’s how to do it right.
Google Hurt Pinterest’s Growth in 2018 by Deindexing Keyword Landing Pages
Pinterest’s recent IPO filing contains details about the site’s growth being hurt in 2018 due to a Google update.
YouTube Makes Up 37% of Mobile Web Traffic Worldwide
According to data revealed in a new report, YouTube is responsible for 37% of all mobile web traffic.
How to Use Facebook to Learn More About Your Audience
Here’s how you can use Facebook Insights and Analytics to get insights on what your audience needs and wants.
A Complete Guide to Social Media Customer Service
This five-step guide will walk you through the five essential steps for creating a social customer service strategy.
LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’
LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.
Facebook Removes Targeting Options From Certain Ads to Fight Discrimination
Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people.
Instagram Lets Brands Sell Products Directly Through the App
Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app.
Google+ Public Posts to be Preserved by the Internet Archive’s Wayback Machine
Google+ will be shut down in a matter of weeks, but its archive of public posts may live on indefinitely.
Twitter to Introduce a ‘Subscribe to Conversation’ Feature
Twitter is working on a feature that will allow users to follow specific threads with a ‘subscribe to conversation’ button.
Facebook is Changing How it Measures Ad Relevance
Facebook is updating its ad reporting, replacing the single relevance score with three new relevance metrics.
YouTube to Fact-Check Certain Types of Searches
YouTube is planning to introduce a fact-check box in search results for topics that are prone to misinformation.