Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
A Complete Guide to Social Media Customer Service
This five-step guide will walk you through the five essential steps for creating a social customer service strategy.
LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’
LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.
Facebook Removes Targeting Options From Certain Ads to Fight Discrimination
Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people.
Instagram Lets Brands Sell Products Directly Through the App
Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app.
Google+ Public Posts to be Preserved by the Internet Archive’s Wayback Machine
Google+ will be shut down in a matter of weeks, but its archive of public posts may live on indefinitely.
Twitter to Introduce a ‘Subscribe to Conversation’ Feature
Twitter is working on a feature that will allow users to follow specific threads with a ‘subscribe to conversation’ button.
Facebook is Changing How it Measures Ad Relevance
Facebook is updating its ad reporting, replacing the single relevance score with three new relevance metrics.
YouTube to Fact-Check Certain Types of Searches
YouTube is planning to introduce a fact-check box in search results for topics that are prone to misinformation.
Twitter’s New Insights Tool Shows the Best Time to Publish Tweets
Twitter launched a new insights tool which determines the best day and time to publish tweets based on user engagement.
Instagram is Working on a New Ad Unit for Sponsored Posts
Instagram is set to roll out a new ad format for sponsored posts published by influencers.
Pinterest Makes it Easier for Businesses to Sell Products
Pinterest is enhancing its shopping experience with more ways for businesses to promote their products.
Instagram Rolls Out In-App Local Business Profile Pages
Instagram is introducing a new way to showcase local businesses with in-app profile pages.
Twitter to Let Users Hide Replies to Their Tweets
Twitter is working on a tweet moderation feature that would let users hide replies to their tweets.
Facebook Cracks Down on Companies Selling Fake Likes, Followers, and Accounts
Facebook is going after companies that promote the sale of fake accounts, likes, and followers.
TikTok Was Downloaded More Times Than Instagram Last Year
Short-form video app TikTok has reached the 1 billion download mark across Android and iOS.
All the Free PR Secrets You Need to Know to Scale Your Business
Learn how to get free publicity with laser-sharp pitching and optimized press releases.
![Instagram Video Posts Receive Twice the Engagement of Other Post Types [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2019/02/instagram-engagement-760x400.webp)
Instagram Video Posts Receive Twice the Engagement of Other Post Types [STUDY]
A study on Instagram engagement discovered that video posts receive 2x engagement of other post types.
LinkedIn Job Listings Now Inform Users Where They Could Make More Money
LinkedIn is rolling out a salary comparison tool to help professionals discover where they could make more money.
Facebook Introduces a Premium Ad Offering for Video Advertisers
Facebook is rolling out a premium ad program called Showcase, which lets advertisers target the highest-quality videos.
3 Ways Social Proof Boosts Customer Acquisition & ROI
Here are three ways social proof can help ecommerce brands acquire more customers and lower marketing costs.
Facebook Messenger Tests a Separate Folder for Business Messages
Facebook is testing a new way of organizing messages from business pages in Messenger.
YouTube Updates its Strike System for Community Guideline Violations
YouTube is making changes to how it gives strikes to users who violate the community guidelines.
6 Things Marketers Should Know About Facebook’s App Integrations
Here’s what every marketer should know about the coming integration of Facebook Messenger, Instagram, and WhatsApp.
Twitter is Testing a New Way to View Users’ Profiles
Twitter is testing a new way to view profiles of users in the mobile app without leaving the timeline.
Instagram Bug is Causing People to Lose Followers
Instagram has a confirmed bug that is causing some users to lose a significant number of followers.
Reddit Has the Least Valuable Users Compared to Other Social Networks
Reddit is now home to 330 million monthly active users, but they’re the least valuable of any social network.
The Top Reasons Consumers Follow and Engage With Brands on Social Media
A new study reveals the real reasons why consumers follow brands on social media.
The Top 10 Skills Every Successful Social Media Manager Should Have
Want to be a social media manager? The best social media managers will have a combination of these 10 skills.
Yes, Facebook’s ’10 Year Challenge’ WAS Just a Harmless Meme
The meme may have been harmless, but here’s why Facebook’s facial recognition software is anything but harmless fun.