Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Are Facebook and Twitter Winning Against Fake News?
Research shows effectiveness of Facebook and Twitter against fake news. But much work remains.
LinkedIn Company Pages Can Now Publish Video Content Directly from Vimeo
Vimeo has announced an integration with LinkedIn that will allow company pages to publish content uploaded to the video platform.
Google Campaign Manager Now Offers LinkedIn Ad Attribution
LinkedIn has integrated with Google Campaign Manager, which will allow advertisers to get attribution for LinkedIn ads across platforms.
Snapchat Launches a Desktop App for Adding Filters to Streaming Videos
Snapchat has launched a desktop app, called Snap Camera, which lets users add filters to live streams and video chats.
An Influencer’s Guide to Facebook Messenger Marketing
This guide will help grow your network and influence with Facebook Messenger as your marketing platform.
Twitter Lost 9 Million Monthly Active Users Last Quarter
Twitter has released its latest quarterly report, revealing its monthly user count dropped by 9 million in Q3 2018.
Google Plus: Past, Present & Future
Here’s a look at how Google Plus influenced the SEO community and what to expect in the future.
Facebook to Let Users Add Songs to Their Profile
Facebook has announced a series of new features that expand the ways users share and connect with music.
Instagram Lets Users Share Audio from SoundCloud to Stories
Instagram now offers SoundCloud integration, which lets users share audio from the free streaming service to their stories.
Should I Outsource My Social Media? 6 Questions to Ask Yourself
Not sure whether you want to pay to outsource your social media marketing? Then ask yourself the following six questions.
Facebook Introduces User Retention Optimization for App Install Ads
Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged.
Pinterest Upgrades its Self-Serve Ads Manager With New Features, Reporting, More
Pinterest is rolling out a series of updates to its self-serve advertising tools.
6 Lessons In Video Storytelling You Can Learn from Indian Brands
Read on to learn how you can master the art of video storytelling, just like many brands in India do.
Facebook Punishes Scraper Sites
Facebook announced it is demoting posts that link to sites with copied content.
Pinterest Introduces New Product Pins and Shopping Recommendations
Pinterest is making hundreds of millions of pins more shoppable with links that go directly to the retailer’s product page.
4 Vivid Visuals That Will Increase Your Social Engagement
Here are four types of visuals that get high engagement on social media, and tools you’ll need to make them.
Google Makes it Easier to Target YouTube Ads to Users on Connected TVs
Google is introducing a new TV screens device type for video, allowing advertisers to target YouTube viewers on connected TVs.
Is There Really a ‘Best Time to Post’ Social Media Updates?
These insights can help you identify a social media posting schedule that works for your brand.
How to Connect with Industry Influencers: Schmooze Optimization
Learn the four steps to connecting with industry influencers that can help you achieve your business goals.
Facebook Adds Ability to Create and Share 3D Photos
Facebook has introduced the ability to share 3D photos that can be viewed by anyone with the mobile app.
Facebook Messenger is Reportedly Testing an Unsend Feature
Facebook has been spotted testing an unsend feature for Messenger, allowing users to delete messages after they have been sent.
Google Improves Attribution for YouTube’s ‘TrueView for Action’ Ads
Google has improved attribution for TrueView for Action ads on YouTube, taking into account those who convert after viewing.
Facebook Targets Social Media Optimization Spam
Facebook is banning hundreds of spam accounts that exploited user engagement algorithms to generate traffic.
YouTube is Removing Channels From its Partner Program for Content Duplication
YouTube is removing channels from its partner program for duplication, which means the channels can no longer monetize their content.
Facebook Introduces New Tool for Measuring Effectiveness of Facebook Ads
Facebook has introduced a new tool which is designed to help businesses measure the impact of of Facebook ads.
Instagram Rolls Out New “Kindness” Photo Filter to Spread Positivity
In an effort to make the web more positive, Instagram is rolling out features to spread kindness and combat bullying.
Twitter is Removing the Ability to Create ‘Moments’ on Mobile Apps
Twitter is removing the ability to create Moments on its iOS and Android apps on October 23rd.
How to Export Your Google+ Data Before it Shuts Down
A quick walkthrough to help you download your Google+ data before it’s gone for good.
Google is Shutting Down Google+, Admits Low Consumer Adoption
Google is shutting down Google+ for consumers following a security breach.
6 Effective Tips for Writing Facebook Lead Ads That Convert
These six effective strategies can help you set up Facebook Lead Ads that bring in conversions.