Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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6 Effective Tips for Writing Facebook Lead Ads That Convert
These six effective strategies can help you set up Facebook Lead Ads that bring in conversions.
Instagram Launches Snapchat-style QR Nametags
Instagram has introduced another Snapchat-inspired feature that makes it easier for users to connect with people they meet in-person.
Facebook Enhances Marketplace With New AI Features for Faster Selling
Facebook is improving Marketplace for buyers and sellers with updates that include new AI features.
Facebook Makes it Easier for Businesses to Hire for the Holiday Rush
Facebook is rolling out new job tools to help businesses hire seasonal employees for the upcoming holiday season.
LinkedIn is Improving Sponsored Content to Generate Higher-Quality Clicks
LinkedIn is working on a series of changes to sponsored content that are designed to generate more actionable clicks.
Google Introduces New Ways for YouTube Advertisers to Make Money
Google has introduced new capabilities for YouTube ads that will help advertisers drive more conversions.
5 Tips for Using Social Media to Find (and Land) Your Dream Job
Looking for a new job? Use these five tips to position yourself for job hunting success on social media.
Instagram Brings Notifications to Web Browsers
Instagram has added notifications to the web-based version of its app.
Facebook Now Lets All Advertisers Run Ads in Stories
Facebook Stories ads are now available globally to all advertisers following a successful test run this summer.
5 Strategies for Successful Lookalike Audiences in Facebook Ads
These strategies will help keep your root audiences fresh so your Facebook Ads lookalike models can perform for longer.
Instagram is Testing a Way to Add Hashtags to Posts Without Putting Them in Captions
Instagram has been spotted testing a way to add hashtags to posts without including them in post captions.
Pinterest Lets Small Businesses Use ‘Shop the Look’ Pins
Pinterest is now letting small-to-medium sized businesses use Shop the Look pins for marketing their products.
Instagram Lets Users Send GIFs in Direct Messages
For the first time, Instagram is letting users send GIFs via direct messages.
Pinterest Makes it Easier for Businesses to Connect With Influencers
Pinterest is opening its content marketing API to third-party influencer marketing platforms in an effort to connect businesses with influencers.
Instagram Introduces Shopping in Stories, New Shopping Section in Explore
Instagram is expanding shopping capabilities, giving more businesses access to Shopping in Stories, and testing a Shopping Channel in Explore.
Should Your Brand Take a Stand on Controversial or Political Issues?
Ask these six time-tested questions before deciding to take a stand on controversial issues.
Twitter Lets Users Switch to a Chronological Feed
Twitter plans to let users easily switch between a reverse chronological feed and an algorithmically curated feed.
Facebook Expands Fact-Checking to Photos and Videos
Facebook announced it’s expanding fact-checking efforts to review the accuracy of photos and videos.
Twitter Bumps Live Streams to the Top of the Timeline
Twitter announced it will display live streams more prominently, bumping them to the top of users’ timelines.
The Ultimate Guide to GDPR & Facebook Messenger Marketing
Here’s your guide to unlocking powerful new marketing achievements with Facebook Messenger marketing while remaining GDPR compliant.
6 YouTube SEO Tips Based on Google’s Published Paper
Here’s how you should approach YouTube SEO based on Google’s published paper about the YouTube video recommendation system.
YouTube Launches Vertical Video Ads for TrueView and Universal App Campaigns
Google is launching vertical video ads on YouTube for TrueView and Universal App campaigns.
LinkedIn Makes Dynamic Ads Available in Campaign Manager via Self-Service
LinkedIn Dynamic Ads will soon be available to all advertisers via self-service in Campaign Manager.
Facebook Rolls Out New Overlays for Product Ads, Holiday Templates, More
Facebook is assisting advertisers with their holiday marketing strategies by rolling out new ad features well before the season begins.
Pinterest Hits 250 Million Monthly Active Users
Pinterest announced that it has hit a milestone of 250 million people using the social network each month.
Facebook Gives Advertisers Control Over Placement of Instant Article and In-stream Ads
Facebook is giving advertisers more control over placement of in-stream, Instant Article, and Audience Network ads.
Instagram Adds Personalized Emoji Shortcuts for Quick Comments
Instagram has introduced personalized emoji shortcuts, which show up above the keyboard when leaving a comment.
Twitter Adds Audio-Only Live Broadcasting
Twitter has launched a new feature that gives users the ability to create audio-only live streams.
Twitter is Testing a Redesigned Desktop Interface
Twitter is testing a redesigned version of its desktop website, which is currently available to a limited number of users.
Facebook Upgrades Canvas Ads, Now Known as “Instant Experience” Ads
Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant Experience.”