Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Advertisement
Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data
Facebook updates its ad metrics to offer a holistic view of how customers interact with a business across all platforms.
SEO Is Back! But Was It Ever Really Gone?
The death of SEO has been greatly exaggerated countless times. But now SEO is back – and cooler than ever.
Facebook Lets Advertisers Target Users Based on Travel-Related Web History
Facebook has introduced a new way for advertisers to target users based on their history of travel-related web browsing.
Over 25% of Facebook Users Have Deleted the App from their Phone
A study published today indicates that US adults are making changes to the way they use Facebook.
Instagram is Working on its Own Shopping App
Instagram is reportedly building a new app exclusively for shopping.
6 Tips to Get the Most Out of Your Social Media Audience Research
Here’s how to research your audience to create a strong social media presence that generates traffic and increases sales.
Twitter Tests Threaded Replies and Online Status Indicators
Twitter gave users a sneak peek at some changes that are in the works, including comment threads an online indicators.
YouTube Users Can See How Much Time They’ve Spent Watching Videos
In an effort to improve the “digital wellbeing” of its users, Google is introducing a new set of YouTube tools.
YouTube to Roll Out Non-Skippable Ads to All Creators
YouTube will soon be expanding non-skippable ads to all creators who can already monetize content.
Instagram Lets Users Apply to Become Verified
Instagram has simplified the verification process, adding a form to the app that lets users easily apply to become verified.
Instagram to Display Recommended Posts in Users Feeds
Instagram announced it will begin displaying recommended posts in users feeds from accounts they don’t already follow.
Facebook Releases Tools for Creating Mobile Video Ads
Facebook is rolling out a set of tools to help advertisers create ads that are tailor-made for mobile devices.
Facebook to Remove Over 5,000 Ad Targeting Options
Facebook announced plans to remove over 5,000 ad targeting options in an effort to prevent discriminatory advertising practices.
How to Use Life Event Targeting in PPC & Social Ads
Here’s how advertisers can use life event targeting in PPC and social ads.
How to Create Your Editorial Calendar for Social Media
Here’s why and how you should create your own social media content calendar.
Twitter Kills Off Third-Party App Features
Twitter has restricted access to APIs, which effectively kills off certain key features in popular third-party apps.
LinkedIn to Integrate Groups into the Mobile App
LinkedIn plans to bring Groups back to mobile by integrating the feature into its flagship app.
Twitter is Removing Accounts that Previously Tried to Avoid Suspension
Twitter will soon be removing accounts belonging to individuals who have managed to avoid a prior suspension.
Pinterest Rolls Out Max Width Promoted Videos to All Advertisers
Pinterest is making max width promoted videos available to all advertisers following a successful beta test. Max width promoted videos are around four times the...
Facebook Bans Ads for Bail Bonds, Restricts Ads for Addiction Treatment Centers
Facebook made changes to its advertising policies restricting ads for addiction treatment centers and prohibiting all ads for bail bonds.
Facebook Changes Requirements for Pages With Large US Audiences
Facebook is implementing new requirements for people who manage pages with a large US audience.
How to 7x Your ROAS with Facebook Click-to-Messenger Ads
Want to spend less for more, get engagement, and follow-up contact info? Then use Facebook click-to-Messenger ads.
Facebook Challenges Google in Local Search
Facebook challenges Google Local with a set of changes to Business Pages.
How to Measure the ROI of Your Social Media Marketing Efforts
This five-step guide will help you find out if your social media efforts are producing ROI.
Twitter Reveals How it Ranks Tweets in Search Results
Twitter has addressed recent accusations regarding shadow banning accounts by explaining how it ranks tweets in search results.
Facebook Changes How it Measures Video Ad Metrics
Facebook updated its video ad metrics, bringing its metrics more in line with how people watch and interact with videos.
YouTube on Desktop Now Plays Vertical Videos Without Black Bars
YouTube now plays vertical videos in their native aspect ratio on desktops, which means no black bars on the sides.
How to Get the Most from Those High LinkedIn CPCs
LinkedIn has very high CPCs, but they can be worth it for the right audience.
Twitter is Locking Out Users Who Created Accounts When Underage
Twitter is locking out users who created their accounts when they were underage, regardless of how old they are now.
YouTube’s New ‘Explore’ Tab Helps Users Discover Videos Based on Viewing Activity
YouTube is testing a new tab that is designed to help users find videos they may not have otherwise discovered.