Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Should Your Brand Take a Stand on Controversial or Political Issues?
Ask these six time-tested questions before deciding to take a stand on controversial issues.
Twitter Lets Users Switch to a Chronological Feed
Twitter plans to let users easily switch between a reverse chronological feed and an algorithmically curated feed.
Facebook Expands Fact-Checking to Photos and Videos
Facebook announced it’s expanding fact-checking efforts to review the accuracy of photos and videos.
Twitter Bumps Live Streams to the Top of the Timeline
Twitter announced it will display live streams more prominently, bumping them to the top of users’ timelines.
The Ultimate Guide to GDPR & Facebook Messenger Marketing
Here’s your guide to unlocking powerful new marketing achievements with Facebook Messenger marketing while remaining GDPR compliant.
6 YouTube SEO Tips Based on Google’s Published Paper
Here’s how you should approach YouTube SEO based on Google’s published paper about the YouTube video recommendation system.
YouTube Launches Vertical Video Ads for TrueView and Universal App Campaigns
Google is launching vertical video ads on YouTube for TrueView and Universal App campaigns.
LinkedIn Makes Dynamic Ads Available in Campaign Manager via Self-Service
LinkedIn Dynamic Ads will soon be available to all advertisers via self-service in Campaign Manager.
Facebook Rolls Out New Overlays for Product Ads, Holiday Templates, More
Facebook is assisting advertisers with their holiday marketing strategies by rolling out new ad features well before the season begins.
Pinterest Hits 250 Million Monthly Active Users
Pinterest announced that it has hit a milestone of 250 million people using the social network each month.
Facebook Gives Advertisers Control Over Placement of Instant Article and In-stream Ads
Facebook is giving advertisers more control over placement of in-stream, Instant Article, and Audience Network ads.
Instagram Adds Personalized Emoji Shortcuts for Quick Comments
Instagram has introduced personalized emoji shortcuts, which show up above the keyboard when leaving a comment.
Twitter Adds Audio-Only Live Broadcasting
Twitter has launched a new feature that gives users the ability to create audio-only live streams.
Twitter is Testing a Redesigned Desktop Interface
Twitter is testing a redesigned version of its desktop website, which is currently available to a limited number of users.
Facebook Upgrades Canvas Ads, Now Known as “Instant Experience” Ads
Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant Experience.”
Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data
Facebook updates its ad metrics to offer a holistic view of how customers interact with a business across all platforms.
SEO Is Back! But Was It Ever Really Gone?
The death of SEO has been greatly exaggerated countless times. But now SEO is back – and cooler than ever.
Facebook Lets Advertisers Target Users Based on Travel-Related Web History
Facebook has introduced a new way for advertisers to target users based on their history of travel-related web browsing.
Over 25% of Facebook Users Have Deleted the App from their Phone
A study published today indicates that US adults are making changes to the way they use Facebook.
Instagram is Working on its Own Shopping App
Instagram is reportedly building a new app exclusively for shopping.
6 Tips to Get the Most Out of Your Social Media Audience Research
Here’s how to research your audience to create a strong social media presence that generates traffic and increases sales.
Twitter Tests Threaded Replies and Online Status Indicators
Twitter gave users a sneak peek at some changes that are in the works, including comment threads an online indicators.
YouTube Users Can See How Much Time They’ve Spent Watching Videos
In an effort to improve the “digital wellbeing” of its users, Google is introducing a new set of YouTube tools.
YouTube to Roll Out Non-Skippable Ads to All Creators
YouTube will soon be expanding non-skippable ads to all creators who can already monetize content.
Instagram Lets Users Apply to Become Verified
Instagram has simplified the verification process, adding a form to the app that lets users easily apply to become verified.
Instagram to Display Recommended Posts in Users Feeds
Instagram announced it will begin displaying recommended posts in users feeds from accounts they don’t already follow.
Facebook Releases Tools for Creating Mobile Video Ads
Facebook is rolling out a set of tools to help advertisers create ads that are tailor-made for mobile devices.
Facebook to Remove Over 5,000 Ad Targeting Options
Facebook announced plans to remove over 5,000 ad targeting options in an effort to prevent discriminatory advertising practices.
How to Use Life Event Targeting in PPC & Social Ads
Here’s how advertisers can use life event targeting in PPC and social ads.
How to Create Your Editorial Calendar for Social Media
Here’s why and how you should create your own social media content calendar.