Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be
Want to turbocharge your Facebook Ads performance? Watch these three metrics that apply to almost any campaign type.
Instagram to Show More Recent Posts First
Instagram is moving away from its algorithmic feed and will start showing newer posts near the top.
Instagram Adds Support for Hashtags & Profile Links in Bios
Instagram is now letting users insert links to hashtags and other profiles in their bio.
YouTube Makes it Easy to Live Stream from Desktops
YouTube is introducing an easier way to start a live stream from a desktop computer.
Pinterest Brings Shopping Ads to More Businesses
Pinterest is expanding shopping ads to hundreds more businesses, up from the couple dozen retailers they were previously available to.
LinkedIn Makes it Easier to Ask for Referrals
LinkedIn is streamlining the process of asking for and receiving referrals from contacts.
5 Ways to Promote Your Local Business on Facebook
Here are five ways you can use Facebook to promote and drive more business to your location.
How to Rock Facebook Messenger & Chatbots for Social Success
Are you a marketer? Then you need chatbots. Find out how and why your brand can get started using chatbots.
Reddit Launches New Promoted Posts for Mobile
Reddit has a new Promoted Posts feature that lets users promote posts to all mobile users natively in their timeline.
Instagram and Snapchat Temporarily Remove GIFs in Stories
Instagram and Snapchat have decided to halt their integration with Giphy, which allowed users to add animated GIFs to stories.
How to Use Automation to Ensure Brand Safety for Your YouTube Ads
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
Facebook Ends News Feed Test – How this Impacts Public Pages
Facebook ended a test of a double news feed. Will continue with new Friends & Family news feed announced January 2018.
New Content Trends Report: Social Sharing Down 50% Since 2015
Find out how your content can buck the trend of declining social shares and search engine power.
BuzzFeed CEO on Secret to Succeeding with Facebook
BuzzFeed CEO Jonah Peretti shares insights on finding success with social media and explains why other businesses dependent on Facebook may lose their footing.
15 Inspiring YouTube Video Ideas to Build Your Brand
Need some inspiration? Here are 15 YouTube video ideas you can use, starting today.
YouTube Analytics Demographics Report to Contain Less Data
YouTube content creators will soon notice that their YouTube Analytics demographics report contains less data.
Twitter Will Stop Supporting its Mac App in March 2018
Twitter will soon drop support for its Twitter for Mac desktop app, suggesting Mac users should use the web client.
Facebook Makes its Ad Metrics Easier to Understand
Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling...
Ephemeral Content: Everything Marketers Need to Know
Here’s how you can create compelling ephemeral content for your brand.
Facebook Messenger Lets Users Add People to In-Progress Calls
A new feature added to Facebook Messenger will allow users to invite other people to calls already in progress.
Twitter Cracks Down on Automation, Use of Multiple Accounts
Twitter has new rules in place to prevent applications and services from utilizing automation for the purposes of posting spam.
Snapchat Now Supports Animated GIFs from GIPHY
Snapchat has been updated with support for a new library of animated GIFs from new partner GIPHY.
Snapchat Gives Creators Access to Audience Analytics
Select creators on Snapchat are getting access to analytics data. This includes insights such as story views, engagement, and demographics.
Ad-free YouTube Red Coming to 100 More Countries
YouTube is looking to expand its subscription service, YouTube Red, to as many as 100 more countries.
Facebook Reveals New Tool for Posting Personal Lists
Facebook has released a new type of timeline post that allows users to create and publish personal lists.
Facebook to Roll Out Subscription Tool for Publishers on iOS
Facebook has come to an agreement with Apple, allowing the company to launch a subscription tool for publishers on iOS.
Instagram is Showing Users When a Screenshot of Their Story is Taken
Instagram is now letting users know when someone has taken a screenshot or screen recording of their story.
YouTube Has Stricter Penalties for Channels That Spread “Widespread Harm”
YouTube has stated it will begin issuing stricter penalties when channels publish videos that could cause lasting damage.
Facebook Discusses 4 Parts of their News Feed Algorithm
Adam Mosseri, Head of News Feed at Facebook discusses how their algorithm chooses what news sources to promote and how they defend against being gamed.
6 Outdated Social Media Tactics That Need to Die
Stop wasting time on these six social media marketing strategies and tactics that don’t actually produce results.