Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
4 Awesome Features That Can Improve Your Facebook Ads
Here are some not-so-common Facebook advertising features that can help improve your ad campaigns.
Facebook to Begin Measuring Post Reach Based on Actual Views
Facebook is making two updates to Page Insights, one of which will affect the way organic reach is calculated. Traditionally, reach for page posts has...
Instagram to Feature Carousel Ads in Stories
A new ad unit is coming to Instagram, as advertisers can now feature three pieces of media per stories ad.
Instagram Introduces Type Mode for Text-Based Stories
Instagram continues to build on its popular stories feature with an update geared toward text-only stories.
Millions of Twitter Followers Lost After Crackdown on Fake Accounts
Prominent Twitter users have lost over a million followers as a result of federal and state inquiries into fake accounts.
Facebook Bans All Ads for Cryptocurrency
Facebook has created a new policy which effectively bans ads for cryptocurrency, as well as other financial products.
Instagram Posts Can Now Be Scheduled in Advance
Instagram is finally introducing a way for users to schedule posts in advance, but there’s a catch.
Can Social Live Video Help SEO? Yes, Here’s How
Here’s how your next Facebook or YouTube live stream can give your SEO a boost.
Facebook’s Local Feed Update – Not Just for News Sites!
Facebook’s local feed update has erroneously been reported to favor local news sites. Facebook actually said it can benefit almost any kind of site.
Facebook Announces Plan to Allow Content Creators to Beg for Donations
Facebook announces Gaming Creator Pilot Program, a new program to support the live streaming of video games by allowing content creators to beg for donations.
How to 2x Your Traffic This Year with Video SEO
Learn how – and why – you should invest in YouTube video SEO this year.
Instagram Stories Can Now Include GIFs
Instagram is making its stories feature even more animated with a new GIF option.
2018 State of Social Report – Success with Live Video
Buffer’s State of Social 2018 report shows growth in live videos as a social marketing tool. Read why some marketers find it effective while others...
Live Videos Generate 600% More Facebook Interactions
Live videos on Facebook generate on average six times more interactions. More marketers are using live videos to increase sales and engagement.
Google Implements Stricter Criteria for YouTube Monetization
Google is implementing stricter criteria for YouTube users to meet before they’re eligible to run ads on videos.
Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend
U.S. Chamber of Commerce survey of 1,000 small businesses reveals surprising Internet marketing trend for small businesses that is spurring growth.
Is Facebook’s New Direction Advertiser Friendly?
Facebook changes direction, adding a focus on music content. Will this prove to be more advertiser friendly than news content?
24 Interesting CMOs Worth Following on Twitter
These chief marketing officers work at some of the biggest brands and are definitely worth following on Twitter.
Facebook Feed Changes – What Businesses Can Do Next
Facebook announced a major change to it’s news feed. The update is predicted to negatively affect how often consumers see content produced by some businesses,...
PPC for Travel: 3 New Tactics to Try This Year
Here are some new tactics, and revised versions of existing strategies, to try on your paid search travel campaigns.
New Facebook Test: Assign Private Messages to Your Team
Facebook is testing a new feature that lets you assign a private message to an individual within your team.
Facebook Analytics: A Beginner’s Guide
Facebook Analytics’ omni-channel reporting provides this precious data. Here’s how to use it.
Facebook Demoting Engagement Bait
Facebook will demote posts and pages that encourage users to like, post a specific word, or share with friends.
Twitter Makes it Easy to Send Tweetstorms With New Threads Feature
Twitter has a new feature that makes it easy to automatically publish multiple tweets in a row.
Bing to Offer Unique Search Experiences for Reddit Content
Reddit has partnered with Microsoft, which will allow Bing to deliver unique search experiences for Reddit content.
7 Times Brands Went Viral for All the Wrong Reasons
All too often, brands mess up. Bad. These seven brands that went viral for all the wrong reasons in 2017.
Facebook Removes Ticker News Feed For Monitoring Friends’ Activity
Facebook has been quietly phasing out the ticker over the past few weeks, and has now removed it altogether.
13 Social Media Stories You May Have Missed in November
Miss the latest social media news? Here’s a recap of the latest updates on Facebook, Instagram, Snapchat, Twitter, and YouTube.
5 Content Marketing Lessons from YouTube’s Most Famous Cockatoos
Here are a few lessons content marketers can learn from cockatoos with 100,000 subscribers to their YouTube channels.
6 Twitter Super Power User Hacks You’ve Never Used Before
These six Twitter super power hacks will help you become the unicorn user you know yourself to be.