Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Organic vs. Paid Social Media: How To Align Your Strategy
Discover the differences of organic vs. paid social media and how to align and leverage both approaches in your marketing strategy.
How To Create A Social Media Strategy In 11 Steps
In this article, explore what a social media marketing strategy is and why you need one, before creating your own strategy from scratch.
LinkedIn Announces New AI Tools To Enhance Hiring & Learning
LinkedIn is piloting AI-driven tools to modernize recruitment and learning experiences.
YouTube Unveils Suite of AI-Powered Tools For Video Creators
Discover YouTube’s latest innovations, including AI-powered tools for content creators, at the “Made On YouTube” event.
Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links
Microsoft teams up with Snap to offer sponsored links within Snapchat My Ai conversations. Learn how Chat Ads API can help advertisers reach new audiences.
WhatsApp Channels Available Globally With Updated Features
WhatsApp Channels have launched in 150 countries. Learn more about four updated features, including an enhanced directory to connect users with the most engaging channels.
TikTok Shop Officially Launches In The US
TikTok Shop has officially launched in the U.S., allowing brands to sell directly on TikTok with integrations to Shopify, WooCommerce, BigCommerce, and other ecommerce platforms.
Screen Sharing Comes To Snapchat For Web
Explore Snapchat’s move into the digital collaboration space with its new screen sharing feature available on Snapchat for Web and the iPhone app.
YouTube Announces AI-Powered Creative Guidance In Google Ads
Discover how Google’s new Ai-powered creative guidance for Google Ads could revolutionize YouTube ad campaigns, increase conversions, and decrease ad costs.
YouTube Adds Shorts Links, Limits Links Elsewhere
YouTube now lets creators link Shorts to other videos on their channel, but removes links in comments and descriptions.
Threads Tests Keyword Search In Australia & New Zealand
Explore the new search functionality for Threads and how it will help users discover content on the social platform from Instagram.
Instagram Testing 10-Minute Reels For Long-Form Video Content
Instagram confirmed that it is testing the ability to upload Reels up to 10 minutes long, allowing it to compete with TikTok, X, and YouTube.
YouTube Lowers Barriers To Join Partner Program In More Countries
YouTube makes its Partner Program accessible to more creators globally with lower subscriber thresholds.
YouTube Now Allows Creators to Remove Community Guideline Strikes
YouTube now allows creators to eliminate policy strikes through completion of educational courses on its Community Guidelines.
YouTube Explains How Shorts Algorithm Works
YouTube explains how its Shorts algorithm recommends quality videos viewers want, not those aimed at exploiting the system.
LinkedIn Rolls Out New Features To Enhance Newsletters
LinkedIn bolsters newsletters with a revamped interface, multiple newsletters per account, and automatic follows for subscribers.
LinkedIn’s Feed Is Getting Smarter Thanks To AI
LinkedIn enhances its home feed recommendation algorithm with AI for a more personalized experience.
Elon Musk Confirms Removal Of Context For Links In X Posts
Elon Musk plans a major shift in how links are displayed in X posts by removing headlines and descriptions. How will this affect content marketers?
Threads By Instagram Expands To Web Browsers This Week
The web interface for Threads is coming to desktop browsers this week, making it easier for marketers to reach target audiences on the Instagram platform.
YouTube Announces Music Industry Partnerships For Responsible AI Development
YouTube and Universal Music Group announced a partnership to develop generative AI tools that foster creativity while protecting artists’ creative authenticity and rights.
Threads: What Is The New Social App From Instagram?
What is Instagram’s Threads app and is it a better way to X-Twitter?
Threads Adds Reposts To Profiles And Following Feed
Explore separate announcements from Adam Mosseri, Instagram CEO, about changes to how Threads displays reposts and a new audio notes feature in development for Instagram.
Hook Viewers Immediately: YouTube Algorithm Insights From Renee Ritchie
Rene Ritchie, YouTube’s Creator Liaison, debunks misconceptions and provides new insights into YouTube’s algorithm.
YouTube Strategic Direction Revealed Over Three Key Events in 2023
Gain insight from 3 important events that revealed YouTube’s multidimensional approach – so you can adapt your own video marketing strategy.
Instagram Unveils Carousel Music, Collabs, And Add Yours Sticker
Instagram adds new features for photo carousels, collaboration with other users, and the ability to invite your audience to submit user generated content.
YouTube Implements New Linking Policy To Curb Spam
To curb spam and fraud, YouTube will make Shorts links unclickable, remove banner links, and let creators highlight content with new profile links.
X Introduces New Brand Safety Features For Advertisers
X partners with Integral Ad Sciences for exclusive brand safety solutions. Explore the details of this and other new safety features for X advertisers.
YouTube Expands 1080p Premium With Enhanced Bitrate To Web
YouTube introduces 1080p Premium feature to web users, enhancing bitrate and video quality for paid subscribers on more devices.
Top 40 Viral Videos Of All Time
The viral video landscape has changed dramatically over the past 18 years. But a couple of critical success factors have remained. Discover what they are.
6 Generative AI Features Reportedly Coming To Instagram
From labels for AI-generated content to AI chatbots with unique personas, explore the future of generative AI on Instagram.