Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
11 Reasons Your Facebook Ads Aren’t Connecting with Consumers
When executed properly, Facebook ads can be incredibly lucrative. However, if your ads don’t connect with your audience, you’ll never be successful. Discover some of...
Last Month in Social Media: January 2017
It’s a new year and with it comes various updates in the social media world.
YouTube Gives Creators Live Streaming, Super Chat
YouTube is launching mobile live streaming and a tool to earn money from those live streams – but only for creators with at least 10,000...
6 Surprising Stats from the Snapchat IPO Filing
Snap, parent company of Snapchat, is going public. Here are six statistics from Snapchat’s IPO filing that marketers will find interesting.
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Brands and Social Media Insights: Finding the “Why” Behind the “What” [PODCAST]
How does a brand find the “why” behind the “what” with social media insights? In this episode of Marketing Nerds, Caitlin Rulien is joined by...
Facebook Search Now Recognizes Objects in Photos
Facebook’s image search system can detect and segment objects, scenes, animals, places, and clothes that appear in images or videos – and understand them.
Pinterest Expands Search Ads Offering
Pinterest is making its paid search product – which includes keyword and shopping campaigns, targeting, and reporting – available to more advertisers.
6 Influencer Marketing Mistakes That Waste Your Budget
Influencer marketing is about authenticity – natural-sounding recommendations from real people to build your brand’s credibility.
Facebook Is Changing How it Ranks Stories in 2 Ways
Facebook is changing the way it ranks stories in the News Feed. The social network is adding a new ranking signal and updating real-time signals.
Facebook Has a New Way to Rank Videos in the News Feed
Attention, marketers: if you want your brand’s videos to appear in the News Feed of Facebook users, then you better have high video completion rates.
3 Changes Coming to Facebook Trending Stories
Facebook today announced three new updates that will alter the way its Trending topics section works. Here’s what Facebook is changing.
How to Make Use of Pinterest’s Shopping Features
People use Pinterest for a variety of reasons and shopping is one of them. In this post, we delve into how you can utilize Pinterest’s...
Google is Making YouTube More Advertiser-Friendly
While revealing over 50% of YouTube views now occur on mobile device, Google has announced a series of updates to improve the advertising experience.
What You Need to Know About Facebook’s Business Pages Layout
What do you need to know about Facebook’s new layout of its desktop business pages? A lot — some things are positive, some negative.
6 Major Changes Coming to LinkedIn’s Redesigned Desktop Site
LinkedIn has given its desktop site a much-needed redesign. Here’s what’s changing with LinkedIn’s navigation, messaging, content and feeds, and search.
How to Market Through A Brand Facebook Group
Stand out and reach your audience through a brand Facebook Group. This article will walk you through how to create a group and then share...
New in Instagram for Business: Insights and Ads in Stories
There’s no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos and videos...
How to Use Pinterest to Supercharge Your Social Media Presence
Pinterest may not be the first thing that comes to mind when you think of avenues for social media marketing, but it’s actually perfect for...
5 Compelling Reasons to Use Twitter Ads
Here are five areas where Twitter advertising is superior to other online ad platforms.
![Noelle Federico on How to Really Stand Out on Instagram [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2017/01/SEJ-Marketing-Nerds-EP121-Banner-760x400.webp)
Noelle Federico on How to Really Stand Out on Instagram [PODCAST]
In this episode, SEJ’s Social Producer, Caitlin Rulien, chats with Noelle Federico of Dreamstime.com. They discuss brands who are rocking Instagram, how to gauge success,...
Facebook Journalism Project Launched to Build Stronger Ties With News Industry
2016 has seen an increase in fake news stories, especially on Facebook where posts can go viral and spread like wildfire. Facebook has introduced the...
6 New Facebook Live Features You Need to Know
Here are the six latest Facebook Live features and tools you need to know about, including Pages going live via the web and appointing Live...
Facebook Tests New Mid-Roll Video Ads
The ads will be triggered after a Facebook user has watched a video for 20 seconds and only appear in videos that have a running...
Facebook Updates How Dynamic Ads Work
To help drive more sales, Facebook will show even more targeted product ads to users based on their browsing activity, Facebook behavior, and demographics.
Vine is Dead, Long Live Vine
Vine may not be so dead after all. The app will be updating to the “new” Vine Camera on January 17th, 2017.
Will Facebook 360 Change Brand Storytelling Forever?
Facebook 360 launched in 2015, but we have yet to see advertisers and marketers really nail the execution. This article will introduce the concept of...
How to Capitalize on Social Media User Mistakes
Checking your brands’ common misspellings, abbreviations, and misused hashtags from users can lead to be customer service and brand sentiment gains!
How to Use 360-Degree Photos and Video in Social Media Marketing
360-degree photos and videos make viewing media on websites or social networks. Here’s some ideas on how to use it and what’s coming in 2017.
New in Instagram Stories: Stickers and Hands-Free Video Recording
Instagram has just released two new features for Stories. The ephemeral photo and video sharing feature has added stickers and hands-free video recording for its...
Listen Now: Introducing Live Audio on Facebook
Facebook continues to enhance its Live experience. After the recent announcement of Live 360 videos, Facebook is adding another dimension: audio. The social media giant...