Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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YouTube is Disabling Monetization on Non-Advertiser-Friendly Videos
YouTube is now notifying publishers directly when removing monetization from videos that are not considered to be advertiser-friendly.
How to Create a B2B Social Media Strategy
B2B social chatter wields disproportionate power, especially on the more B2B-friendly platforms like LinkedIn and Twitter. What’s important is not to pick just the strategy...
Social Media Lessons From Journalism
At SEJ Summit Chicago, Brent Csutoras talked to Amy Vernon of The Daily Dot about how journalism affects her approach to social media and search.
Facebook to Punish Advertisers With Slow Sites
Your mobile page load time will soon impact whether people will see your Facebook ads. To help advertisers speed up, Facebook is introducing prefetching.
Pinterest Rolls Out 3 Big Retargeting Changes
Pinterest is introducing engagement retargeting to let you target users who have engaged with your pins, and adding a new tag for better retargeting.
5 Tricks for Getting More Engagement on Facebook Live
Facebook Live is a fantastic way to engage with your audience, but how do you make the most of it? This post shows you how...
Twitter Expands Video Monetization
Twitter is expanding video content monetization with pre-roll ads for video creators and a new way for brands and creators to team up on live...
New Updates for Google+ Rolling Out to All Users
Google is rolling out a redesign and several brand new features to Google+.
Facebook Now Automates Trending Stories
Facebook has removed descriptions from its Trending stories section. The announcement comes months after being criticized for having an anti-conservative bias.
Behavioral Targeting Coming to Snapchat
Behavioral targeting is coming to Snapchat. That means advertisers will soon be able to target users based on their Snapchat activity.
Find Freelance Work With LinkedIn ProFinder
LinkedIn is opening ProFinder, a service that connects companies to freelancers, to everyone in the U.S. Here’s what companies and freelancers need to know.
Here’s YouTube’s Secret Plan to Get More Social
YouTube wants to get more social with Backstage, which will include new features like photos, polls, links, text posts, exclusive videos, and rich replies.
Twitter Users Can Now DM You From Your Website
Embedding the new Message button on your website allows anyone who visits your website to simply tap the button to send you a direct message...
Pinterest Debuts Promoted Video Ads
Pinterest has launched a new type of video advertising called Promoted Video Ads. The new ads are designed to help brands drive more sales.
Snapchat Geofilters: What You Need to Know
Ash Read tells you everything you need to know about Snapchat On-Demand Geofilters as well as a step-by-step guide on how to create your own.
Twitter #Stickers Can Now Become Ads For Brands
Twitter is opening #Stickers to brands. People can add these Promoted #Stickers, which are designed by the brand, to their photos before tweeting.
8 Apps to Stay Connected for the Summer Olympics
The summer games have officially begun. This article explores 9 of the best apps to keep you up-to-date during the summer games!
7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
Facebook is changing its algorithm to send less traffic to content sites. Here’s how the algorithm change can impact marketing and media.
Facebook Gives Marketers 3 New Video Metrics
Facebook is introducing three new metrics to help you better understand how your videos are performing so you can continue to grow your audience.
Facebook Unveils 2 New Tools For 360 Videos
Facebook has rolled out a pair of new tools to help publishers who are using 360 videos: guided tours and heatmap insights. Here’s how they...
Pinterest Advertisers Now Have CPM Bidding
Pinterest advertisers can now buy ads based on how much they want to pay for impressions. In addition to CPM buying, Pinterest will allow frequency...
Facebook’s Algorithm Boosts Informative Stories
Facebook’s new ranking signal aims to deliver stories to your news feed by predicting which stories you will find the most informative to you personally.
#SEJThinkTank Recap: Advertising on Reddit
SEJ ThinkTank was joined by SEJ Chief Social Media strategist and long-time, Redditor Brent Csutoras for a presentation about how to effectively market using Reddit...
How to Be Successful in Twitter Marketing
Twitter is like a digital campfire. If you’re not sure how to go about Twitter marketing, here are some tips for you.
Facebook Gives Users Control Of Ads They See
Facebook has revealed a change that will make ad blocking software less effective and will give users more control over the advertising they see.
Case Study: Pokemon Go Brings in New Retail Customers
In this post, Joe Youngblood shares their Pokémon Go Lure Marketing Study that shows amazing results for the retailers in terms of foot traffic and...
Why Your Business Needs to be on Instagram
Considering marketing your business on Instagram? Check out this infographic and learn why it’s a viable marketing channel with endless possibilities.
How to be Successful in Snapchat
Snapchat isn’t for everybody. But the fairly steep learning curve and higher cost involved in building an audience brings in a high level of engagement.
Has LinkedIn Really Become Facebook? Here’s Why LinkedIn Isn’t Worried
No doubt, Facebook and LinkedIn have transformed in recent years. Despite that, FB is still a personal network and LinkedIn is a professional community.
Facebook is Testing Monetizing Live Feature
Facebook live is currently testing mid-roll ads in live newsfeeds. These ads mark the first time Facebook has attempted to monetize their Live feature.