Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Twitter #Stickers Can Now Become Ads For Brands
Twitter is opening #Stickers to brands. People can add these Promoted #Stickers, which are designed by the brand, to their photos before tweeting.
8 Apps to Stay Connected for the Summer Olympics
The summer games have officially begun. This article explores 9 of the best apps to keep you up-to-date during the summer games!
7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
Facebook is changing its algorithm to send less traffic to content sites. Here’s how the algorithm change can impact marketing and media.
Facebook Gives Marketers 3 New Video Metrics
Facebook is introducing three new metrics to help you better understand how your videos are performing so you can continue to grow your audience.
Facebook Unveils 2 New Tools For 360 Videos
Facebook has rolled out a pair of new tools to help publishers who are using 360 videos: guided tours and heatmap insights. Here’s how they...
Pinterest Advertisers Now Have CPM Bidding
Pinterest advertisers can now buy ads based on how much they want to pay for impressions. In addition to CPM buying, Pinterest will allow frequency...
Facebook’s Algorithm Boosts Informative Stories
Facebook’s new ranking signal aims to deliver stories to your news feed by predicting which stories you will find the most informative to you personally.
#SEJThinkTank Recap: Advertising on Reddit
SEJ ThinkTank was joined by SEJ Chief Social Media strategist and long-time, Redditor Brent Csutoras for a presentation about how to effectively market using Reddit...
How to Be Successful in Twitter Marketing
Twitter is like a digital campfire. If you’re not sure how to go about Twitter marketing, here are some tips for you.
Facebook Gives Users Control Of Ads They See
Facebook has revealed a change that will make ad blocking software less effective and will give users more control over the advertising they see.
Case Study: Pokemon Go Brings in New Retail Customers
In this post, Joe Youngblood shares their Pokémon Go Lure Marketing Study that shows amazing results for the retailers in terms of foot traffic and...
Why Your Business Needs to be on Instagram
Considering marketing your business on Instagram? Check out this infographic and learn why it’s a viable marketing channel with endless possibilities.
How to be Successful in Snapchat
Snapchat isn’t for everybody. But the fairly steep learning curve and higher cost involved in building an audience brings in a high level of engagement.
Has LinkedIn Really Become Facebook? Here’s Why LinkedIn Isn’t Worried
No doubt, Facebook and LinkedIn have transformed in recent years. Despite that, FB is still a personal network and LinkedIn is a professional community.
Facebook is Testing Monetizing Live Feature
Facebook live is currently testing mid-roll ads in live newsfeeds. These ads mark the first time Facebook has attempted to monetize their Live feature.
Twitter Unlocks Conversational Ads For All Advertisers
Twitter has opened Conversational Ads to all advertisers and introduced a new ad type that lets people who tweet about brands unlock exclusive content.
Facebook Wants To Kill All Clickbait Headlines
If you’re in the business of writing misleading headlines in order to get clicks on crappy content, your days in Facebook’s news feed are numbered.
Businesses: Tweet Carefully During The Olympics
Unless your business is an Olympics sponsor, make sure to avoid the following when posting updates from your social media account for the next few...
Facebook Business Pages Get A New Look
Facebook Pages have a brand new look. The new desktop Facebook page layout design includes a new navigation and a prominent call-to-action button.
This Month in Social Media: Updates from July 2016
What was your favorite social media update of July 2016?
Instagram Stories Will Vanish After 24 Hours
Instagram has a new feature called Stories, which lets its 500 million users create slideshows of images and videos that will vanish after 24 hours.
Reddit Will Allow Marketers To Sponsor User Posts
Sponsored posts are coming to Reddit. Marketers will soon be able to turn content that has been submitted organically by redditors into Promoted User Posts.
Facebook Now Has 1.7 Billion Monthly Active Users
Facebook advertising revenue skyrocketed to $6.2 billion in Q2 2016. Daily and monthly active Facebook users, and revenue per user, also reached new highs.
Why Facebook is the 800-Pound Gorilla of Livestreaming
Here’s a look at how Facebook is asserting its dominance in livestreaming, how other players are countering – and what this means for brands and...
Advertisers Are Abandoning Twitter
Twitter advertising revenue and ad engagement grew in Q2 of 2016, but the company also reported less overall advertiser demand than expected.
What Marketers can Learn from Pokémon GO
The popularity of Pokémon GO is unprecedented, and when properly thought out, a Pokémon GO-centered marketing strategy can yield exceptional results.
5 Big Facebook Live Updates Marketers Need To Know
On Facebook Live you can now broadcast for up to four hours, hide reactions and comments in a video-only mode, view livestreams in full-screen, and...
Twitter Announces Form to Verify Account
Anyone can now submit a form to have their account verified on Twitter.
Facebook Unveils New Intent-Based Mobile App Ads
A new Facebook mobile ad format lets you target people who have downloaded your app and are more likely to become loyal customers and make...
HootSuite Announces Content Source Integration
Hootsuite announced that it has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into its publishing platform.