Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
All Brands Can Now Get Twitter Demographic Data
Twitter has opened Gnip’s Audience API to provide more audience data to brands about users who see and engage with their tweets and visit their...
Warner Bros. Busted For Paid YouTube Reviews
Influencer marketing can be beneficial when done right. But failing to add a sponsorship disclosure can get you in big trouble, as Warner Bros. found...
Twitter Displays Most Responsive Times of Brands
When are brands and businesses most responsive on Twitter? A new addition to Twitter profiles aims to make this clearer to users.
Snapchat Memories Lets Users Save & Search Snaps
Snapchat has introduced a new feature called Memories, which lets users save, search for, and reuse their Snaps and Stories.
Your Top Social Media News For June 2016
Numerous updates rolled out for advertisers across various social networks, and Snapchat outgrew Twitter in terms of daily active users. Learn about these updates and...
Twitter Announces Searchable #Stickers: Are They The New Hashtag?
Earlier this week, Twitter announced a new feature called ‘Stickers’. Essentially, theses are a mash-up of hashtags, emoticons, and Snapchat filters all in one easy-to-use...
Twitter Launches App To Get SMBs Tweeting More
Twitter Dashboard is a desktop and iOS app that helps busy SMBs engage with their current customers and reach new customers. Here’s how to get...
Pinterest Adds 4 New Features To Boost Sales
Pinterest is upping its ecommerce game. Here are the four new shopping features Pinterest has introduced to help businesses boost sales.
Facebook News Feed Change: Goodbye, Publishers
Facebook will soon alter the way its ranks stories in the News Feed. The social network will give preference to updates from friends and family...
Facebook Redesigns Like Button
The Facebook Like has a new look. The redesigned button replaces the “f” with the familiar thumbs up icon. Like counts appear within the new...
How to Form Emotional Connections with Influencer Marketing
Influencers can help your brand to create emotional connections with your audience. Use these Influencer Marketing Tips to connect and generate more sales.
News: New FB Live Features
Yesterday, Facebook announced a few new features to their Facebook Live function. Starting soon, the platform will allow for two-person broadcasts. Users will also be...
Twitter Increases Video Length to 140 Seconds
Twitter and Vine users can now share videos up to 140 seconds in length. Twitter has also launched a new app for public figures and...
How Many Users Instagram Has Now: 500 Million
Instagram has surged to 500 million active monthly users and 60 percent of Instagram’s users, or 300 million people, now use the app every day.
4 Reasons Snapchat Lenses Are a Genius Ad Product
Despite the lack of hard ROI data, Snapchat Lenses are one of the most intriguing ad formats that have emerged in the platform war for...
60% Of Links Shared On Twitter Don’t Get Clicks
Your content might go viral, but it also might never get read. Turns out a majority of the links shared on Twitter will never get...
Twitter Ads Now Allows Emoji Targeting
Emoji keyword targeting is coming to Twitter Ads. You can target Twitter users who have recently tweeted or engaged with tweets that include emojis.
You Now Have 3 New Ways to Target Pinterest Users
Pinterest advertising is about to get some much-needed targeting options: Customer List Targeting, Visitor Retargeting, and Lookalike Targeting.
Facebook Gives Advertisers 3 New Powerful Tools
Facebook is launching its own version of store visit conversions, a pop-up map feature for local awareness ads, and an offline conversion API.
5 Facebook Ads Strategies to Boost Your Account
Choosing the right Facebook ads strategies becomes increasingly important as your account grows. Here are five things to try to improve results.
Snapchat Adds Snap Ads Between Stories, Ads API
More ads are coming to Snapchat. The platform has revealed new details about how brands can advertise on the platform heading forward.
10 Social Media Tips and Updates from May 2016
May saw various shifts among numerous social networks, plus some feedback on recent changes.
5 Things You Need To Know About Microsoft Buying LinkedIn
Microsoft is buying LinkedIn, the social networking site for business professionals.
The Ultimate Emoji Guide for Marketers
In order to succeed with emojis, marketers must figure out how consumers are already talking about their brands and find new ways to provide value.
6 Benefits of Facebook Instant Articles
The Facebook Instant Articles platform definitely shows promise. Time will tell how publishers are affected by this rollout, and there are plenty of reasons to...
#Snapchat Out Grows Twitter
According to Bloomberg News, 150 million people use Snapchat each day, which surpasses Twitter’s average of 136 million active daily users.
18 of the Best Digital and Social Media Marketing Podcasts
Erin Robbins O’Brien compiled a list of digital and social media marketing podcasts to add to your playlist and may get you hooked.
The Pros and Cons of Twitter Automation
Twitter automation is a great help for small businesses and busy individuals. But it’s just a tool programmed to function a certain way. Don’t let...
12 Ways You can Use Facebook Reactions
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis so eventually consumers will only see the ads they want to...
Twitter Removes Names, URL, Images from 140 Count
According to a report from Bloomberg Today, in as few as two weeks, Twitter will no longer count photos and URLs as characters in tweets.