Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
This Month in Social Media: Updates from July 2016
What was your favorite social media update of July 2016?
Instagram Stories Will Vanish After 24 Hours
Instagram has a new feature called Stories, which lets its 500 million users create slideshows of images and videos that will vanish after 24 hours.
Reddit Will Allow Marketers To Sponsor User Posts
Sponsored posts are coming to Reddit. Marketers will soon be able to turn content that has been submitted organically by redditors into Promoted User Posts.
Facebook Now Has 1.7 Billion Monthly Active Users
Facebook advertising revenue skyrocketed to $6.2 billion in Q2 2016. Daily and monthly active Facebook users, and revenue per user, also reached new highs.
Why Facebook is the 800-Pound Gorilla of Livestreaming
Here’s a look at how Facebook is asserting its dominance in livestreaming, how other players are countering – and what this means for brands and...
Advertisers Are Abandoning Twitter
Twitter advertising revenue and ad engagement grew in Q2 of 2016, but the company also reported less overall advertiser demand than expected.
What Marketers can Learn from Pokémon GO
The popularity of Pokémon GO is unprecedented, and when properly thought out, a Pokémon GO-centered marketing strategy can yield exceptional results.
5 Big Facebook Live Updates Marketers Need To Know
On Facebook Live you can now broadcast for up to four hours, hide reactions and comments in a video-only mode, view livestreams in full-screen, and...
Twitter Announces Form to Verify Account
Anyone can now submit a form to have their account verified on Twitter.
Facebook Unveils New Intent-Based Mobile App Ads
A new Facebook mobile ad format lets you target people who have downloaded your app and are more likely to become loyal customers and make...
HootSuite Announces Content Source Integration
Hootsuite announced that it has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into its publishing platform.
All Brands Can Now Get Twitter Demographic Data
Twitter has opened Gnip’s Audience API to provide more audience data to brands about users who see and engage with their tweets and visit their...
Warner Bros. Busted For Paid YouTube Reviews
Influencer marketing can be beneficial when done right. But failing to add a sponsorship disclosure can get you in big trouble, as Warner Bros. found...
Twitter Displays Most Responsive Times of Brands
When are brands and businesses most responsive on Twitter? A new addition to Twitter profiles aims to make this clearer to users.
Snapchat Memories Lets Users Save & Search Snaps
Snapchat has introduced a new feature called Memories, which lets users save, search for, and reuse their Snaps and Stories.
Your Top Social Media News For June 2016
Numerous updates rolled out for advertisers across various social networks, and Snapchat outgrew Twitter in terms of daily active users. Learn about these updates and...
Twitter Announces Searchable #Stickers: Are They The New Hashtag?
Earlier this week, Twitter announced a new feature called ‘Stickers’. Essentially, theses are a mash-up of hashtags, emoticons, and Snapchat filters all in one easy-to-use...
Twitter Launches App To Get SMBs Tweeting More
Twitter Dashboard is a desktop and iOS app that helps busy SMBs engage with their current customers and reach new customers. Here’s how to get...
Pinterest Adds 4 New Features To Boost Sales
Pinterest is upping its ecommerce game. Here are the four new shopping features Pinterest has introduced to help businesses boost sales.
Facebook News Feed Change: Goodbye, Publishers
Facebook will soon alter the way its ranks stories in the News Feed. The social network will give preference to updates from friends and family...
Facebook Redesigns Like Button
The Facebook Like has a new look. The redesigned button replaces the “f” with the familiar thumbs up icon. Like counts appear within the new...
How to Form Emotional Connections with Influencer Marketing
Influencers can help your brand to create emotional connections with your audience. Use these Influencer Marketing Tips to connect and generate more sales.
News: New FB Live Features
Yesterday, Facebook announced a few new features to their Facebook Live function. Starting soon, the platform will allow for two-person broadcasts. Users will also be...
Twitter Increases Video Length to 140 Seconds
Twitter and Vine users can now share videos up to 140 seconds in length. Twitter has also launched a new app for public figures and...
How Many Users Instagram Has Now: 500 Million
Instagram has surged to 500 million active monthly users and 60 percent of Instagram’s users, or 300 million people, now use the app every day.
4 Reasons Snapchat Lenses Are a Genius Ad Product
Despite the lack of hard ROI data, Snapchat Lenses are one of the most intriguing ad formats that have emerged in the platform war for...
60% Of Links Shared On Twitter Don’t Get Clicks
Your content might go viral, but it also might never get read. Turns out a majority of the links shared on Twitter will never get...
Twitter Ads Now Allows Emoji Targeting
Emoji keyword targeting is coming to Twitter Ads. You can target Twitter users who have recently tweeted or engaged with tweets that include emojis.
You Now Have 3 New Ways to Target Pinterest Users
Pinterest advertising is about to get some much-needed targeting options: Customer List Targeting, Visitor Retargeting, and Lookalike Targeting.
Facebook Gives Advertisers 3 New Powerful Tools
Facebook is launching its own version of store visit conversions, a pop-up map feature for local awareness ads, and an offline conversion API.