Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Twitter Ads Now Allows Emoji Targeting
Emoji keyword targeting is coming to Twitter Ads. You can target Twitter users who have recently tweeted or engaged with tweets that include emojis.
You Now Have 3 New Ways to Target Pinterest Users
Pinterest advertising is about to get some much-needed targeting options: Customer List Targeting, Visitor Retargeting, and Lookalike Targeting.
Facebook Gives Advertisers 3 New Powerful Tools
Facebook is launching its own version of store visit conversions, a pop-up map feature for local awareness ads, and an offline conversion API.
5 Facebook Ads Strategies to Boost Your Account
Choosing the right Facebook ads strategies becomes increasingly important as your account grows. Here are five things to try to improve results.
Snapchat Adds Snap Ads Between Stories, Ads API
More ads are coming to Snapchat. The platform has revealed new details about how brands can advertise on the platform heading forward.
10 Social Media Tips and Updates from May 2016
May saw various shifts among numerous social networks, plus some feedback on recent changes.
5 Things You Need To Know About Microsoft Buying LinkedIn
Microsoft is buying LinkedIn, the social networking site for business professionals.
The Ultimate Emoji Guide for Marketers
In order to succeed with emojis, marketers must figure out how consumers are already talking about their brands and find new ways to provide value.
6 Benefits of Facebook Instant Articles
The Facebook Instant Articles platform definitely shows promise. Time will tell how publishers are affected by this rollout, and there are plenty of reasons to...
#Snapchat Out Grows Twitter
According to Bloomberg News, 150 million people use Snapchat each day, which surpasses Twitter’s average of 136 million active daily users.
18 of the Best Digital and Social Media Marketing Podcasts
Erin Robbins O’Brien compiled a list of digital and social media marketing podcasts to add to your playlist and may get you hooked.
The Pros and Cons of Twitter Automation
Twitter automation is a great help for small businesses and busy individuals. But it’s just a tool programmed to function a certain way. Don’t let...
12 Ways You can Use Facebook Reactions
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis so eventually consumers will only see the ads they want to...
Twitter Removes Names, URL, Images from 140 Count
According to a report from Bloomberg Today, in as few as two weeks, Twitter will no longer count photos and URLs as characters in tweets.
6 Key Social Data Metrics You Should Monitor
With so much that can be done with your social data, here are a few key metrics that can keep your marketing strategy grounded and...
10 Social Media Updates from April 2016
Here are ten updates published in April that you should read if you want to stay up-to-date in the social media world.
How Facebook Messenger Changes Social Customer Service
Private messaging helps businesses enhance the overall experience of customer service on social. Do you use Facebook Messenger to contact your customers?
Anchor: The New Kid on the Social Media Block
Audi app Anchor launched weeks ago, but has already been gaining in popularity. Be an early adopter and learn the many brand benefits of this...
Facebook’s News Feed Algorithm Now Factors in Viewing Time
Facebook is going beyond the basic signals of liking, commenting, and sharing to now factor in viewing time as a ranking signal.
How the Law of Double-Peak Affects Social Media
There are two clear period of opportunity stand out when it comes to social media marketing. Here’s what you need to know about the Law...
New App From LinkedIn Helps College Grads Find Jobs
The new app, appropriately titled LinkedIn Students, is made specifically for helping college students in their efforts to find jobs after graduation.
Get Value From Ads With Facebook Deliver Insights
Delivery Insights will begin rolling out globally to Facebook Ads Manager in a few weeks. Here’s what you need to know about Facebook Delivery Insights.
Why the Twitter Timeline Change is Good
See why Twitter timeline change is good for your brand, and why you should keep loving it and start incorporating a content-driven strategy into your...
22 Brands With Awesome Instagram Videos
Instagram’s making changes. From an alogorithm update to 60-second Instagram videos, find out what your brand needs to know. Stat!
What’s New in Social Media: 10 Updates from March 2016
Last month, Twitter and Instagram had several notable updates compared to Facebook. Here are the ten social media updates for March 2016.
Facebook Changes its Policies on Branded Content
Facebook has updated its policies on how branded content is handled on the network,
Reddit Releases First Ever Self-Made iOS and Android Apps
Reddit finally has its own self-produced mobile app for the iOS and Android platforms.
New Ways to Search For Live Video on Facebook
Facebook has improved the search and discovery process for live videos, days after announcing a host of new features for Facebook live videos.
New Ways to Create Live Video on Facebook, and Track Viewership
Facebook has launched new features for live videos designed to get more people in on the action.
Kik Launches Bot Store: “Bots are the New Websites”
Kik is officially the first messenger app out of the gate with its own bot store, which the company believes will be critical to the...