Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Does Twitter’s New Share Button Mean Less Sharing?
Have you noticed any difference in the amount of shares your posts have received since Twitter removed the share count?
7 Ways to Increase Organic Reach on Social Media
In this article we’ll go over some insights you can gather from search and content efforts that will amp up your organic reach on social.
What’s New in #SocialMedia? 10 Updates from January 2016
January has come and gone, and, as usual, Facebook, Twitter, and Instagram rolled our a slew of enhancements.
![What is The Effect of Adding a “Retweet” CTA to Your Tweets? [SEJ STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2016/01/1-760x400.webp)
What is The Effect of Adding a “Retweet” CTA to Your Tweets? [SEJ STUDY]
With only 140 characters to get your message across, is it still worth trying to squeeze a “please retweet” CTA into your tweets?
How to Track Conversions with the New Facebook Pixel
Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel.
The 5-Minute Social Media Competitive Analysis
Monitoring your competitors isn’t enough–you need to sit down and analyze the data. Here’s how you can conduct a social media competitive analysis.
This Month in #SocialMedia: Updates from December 2015
The New Year is upon us and it’s time to review the latest in social as well as brainstorm new social media strategies for the...
How to Increase Your Social Profile Without Paying for Ads
You don’t have to pay for ads to boost your social profile, but you will have to work that much harder to attain it. Are...
Why Building an Audience is so Hard (And Why I’m Still Trying)
In this post, Ash Read shares some of the Buffer team’s experiences on building an audience alongside six key ingredients to successfully build an audience.
10 Digital Marketing Trends to Watch Out For in 2016
The best way to beat your competition this year is to stay ahead of the digital curve. These 10 digital marketing trends of 2016 will...
What’s The Problem With YouTube Ad Keyword Targeting?
If you want to monetize your video content you have many YouTube advertising targeting options. However, we caught a recent issue with keyword targeting.
#SEJThinkTank Recap: The Ridiculously Smart Guide to Facebook & Twitter Advertising
During this webinar, Larry breaks down 10 methods you can use to succeed on social media – and it all starts with finding your unicorn...
5 Benefits of Custom Facebook Placement Strategies
Learn more about the five most important advantages of breaking down placements in different ad sets and creating a custom Facebook placement strategy.
This Month in #SocialMedia: November 2015
Social media updates from November 2015 include changes from Facebook, Instagram, Google+, Pinterest, Reddit, Snapchat, and Tumblr.
7 Brands Who Are Keeping It Real on Facebook & Twitter (And What You Can Learn From Them)
Here are a few brands who are succeeding at keeping it real on social media and creating solid, human connections in the process.
Google Kills Off Google+ Local but is Still Committed to Local Search
In a major update to Google+, Google has removed all local business info from Google+. Is it the end-of-the line for Google+ Local or just...
#Instagram Tests Multiple Account Feature
Currently, in order to have two accounts with the photo-sharing platform, you must completely log out of one and re-login with another email address and...
5 Ways to Improve Your YouTube Organic Reach
With over a billion users and enough traffic, YouTube is the third most popular website globally. Here are five ways to improve your YouTube organic...
Facebook Releases Live Video Streaming to Limited Number of iPhone Users
According to the Facebook Newsroom, this new feature will allow users to share streaming videos they are seeing in real-time. To share a live video,...
Snapchat Now Allowing Some Publishers to ‘Deep Link’ To Their Content
Snapchat recently announced it will allow Discover Channel partners to link directly to their content on the platform using deep links. This means publishers such...
3 Overlooked Keys to Success With Influencer Marketing
It’s no secret that influencer marketing is catching fire but as with anything new there is a learning curve. Here are the best tips and...
8 Creative Ways to Drive Traffic to Your Blog with Facebook
Beyond posting when a new article goes live, how can you use Facebook for greater traction? There are numerous creative ways to drive traffic to...
15 Tips to Help You Write Better Social Media Content
Learn how to write and share better social media content for your platforms and audience, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
How to Lower the CPC of Facebook Ads by Boosting CTR: An Interview With Christina Baldassarre
Learn how to lower the CPC of your Facebook ads by getting more people to click on them.
Getting Real on Social Media? You Need These Reputation Dos and Don’ts
Tempted to tap into the social part of social media? You could end up hurting your reputation. Find out how to hit the right tone...
Pancake Wars: What IHOP Can Learn from Dennys’ Social Media Success
Here’s a look at what IHOP is doing on social media and how they could improve, coupled with how and why Denny’s is taking the...
Reddit Finally Ends Shadowbans, Replaces With Account Suspensions
Last night, Reddit announced that it has retired the Shadowban, and detailed their new account suspension policy.
Getting in the Mind of a Millennial: An Interview with Mindy Weinstein
Learn how to overcome the challenges of marketing to millennials from Mindy Weinstein of Bruce Clay Inc.
How to Target Audiences Accurately Using Interest Targeting on Facebook
How can you be sure that you are properly leveraging “interest targeting” on Facebook? Here are a few key tricks and tips to follow.
Do Google+ Hashtags Increase Visibility? An Exclusive Study
Is there any truth to those theories regarding hashtags increasing your Google+ visibility and boosting engagement?