Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Google Product Listing Ads Come to YouTube Allowing Retailers to Promote Own Products
Today Google announced an integration between its product listing ads and YouTube videos in a feature its calling TrueView for shopping. TrueView for shopping allows...
Twitter’s Redesigned Search Experience Hits the Web
A redesigned version of Twitter’s search results interface is rolling out to all logged-in web users, according to a report from TechCrunch. In addition to a...
5 Instagram Marketing Best Practices to Build A Massive Following
Learn five Instagram best practices by an Expert to build massive following and raving fans.
SMM 101: How to Create a #SocialMedia Marketing Plan From the Ground Up
Social media marketing doesn’t have to be intimidating. All you need is a proper platform that can engage your audience and measuring your results.
How to Boost #Facebook Engagement Using Groups
Facing low Facebook engagement? Here are creative ways to achieve high engagement over your competitors on Facebook without spending a dime.
“How-To” Searches on YouTube up 70%, More Than 100M Hours Watched So Far in 2015
When it comes to searching for how to do something, 91% of smartphone users rely on their devices to find that information. This has resulted...
Facebook Introduces Instant Articles: A Faster, Richer Content Reading Experience
Facebook has announced the launch of a new way to read and consume content in a way that promises to be a vast improvement over...
Periscope Uncouples Itself From Twitter, Twitter Account No Longer Required
An update to Twitter’s iOS live streaming app, Periscope, introduces the ability for users to sign in without the need for a Twitter account. Previously,...
What We Learned From These 15 Epic Social Media Fails
Before your work on your social media campaign, here are fifteen social media fails from 2014 and what we learned as a result.
Facebook is Testings its Own In-App Search Engine, A Possible Threat to Google
Facebook is testing its own in-app search engine, which TechCrunch reports is now live for a select test group of users. This search engine is...
New Flickr 4.0 Takes Image Search to a New Level
Flickr released version 4.0 of its mobile and desktop service this week, bringing with it a fleet of new features — not the least of which...
This Month in #SocialMedia: Updates from April 2015
It was a relatively light month for #SocialMedia updates, but the ones that were made are quite impactful. Here are the latest updates from April...
New #MarketingNerds Podcast: Social Media Tips for Non-Profits
In this episode of Marketing Nerds, I was joined by Caitlin Rulien, Director of Communications and Development for the nonprofit Squalor to Scholar.
#SEJThinkTank Recap with Debbie Miller on “Mastering Social Media for Big Brands”
A few of the main points Debbie covered: Identifying a buyer persona (and why you should), creating a unique campaign, handling crisis on social media,...
Google+ Introduces Collections: Filter Your Feed By Topic
Today, Google+ introduced a new feature that will enable users to filter their feeds by specific topics. Dmitry Shapiro, tattletale, stated in an announcement: “Our happiest...
Ready, Set, Pin! Buffer Announces Pinterest Partnership
Buffer just announced this past week that they’ve officially partnered with Pinterest to make it even easier to pin consistently, measure your progress, and set...
‘What Should I Post on Facebook?’ 12 Facebook Tactics Working Right Now
If you feel challenged by Facebook marketing these days, you’re not alone. Here are 12 tactics to take a look at adding to your Facebook...
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How to Use Multi-Channel Marketing For Crowdsourcing [Case Study]
If you want to dip on multi-channel marketing but aren’t 100% convinced it’s worth the effort, it’s always good to look at what other businesses...
Facebook Introduces “Hello” and Video Calling for Messenger
Facebook made two major updates to their messaging services: one allows you to make video calls and the other allows you to call people or...
Instagram Gets Three New Filters, Brand New Emoji Hashtags
When Instagram introduced five new filters this past December, they were said to be met with “overwhelming excitement” from the community (and who could blame...
How to Rock Hashtags (And Why You Should)
In this article, you will find out why you should use hashtags, how to use them effectively, and how to find the best hashtags to...
7 Tools for Building a Happy Community
In this post I teach you 7 tools for building a happy community. These are tools that I’ve used to build a thriving community of...
The Real Reasons Social Media Affects Your Company’s SEO
Google doesn’t directly factor social media influence into the ranking algorithm, but that’s no reason to ignore social channels or marketing efforts.
New on #MarketingNerds: How to Get the Most from Your Social Media Campaigns
For our #MarketingNerds podcast, we chatted with Jim Belosic, CEO of ShortStack, about how to get the most out of your social media marketing campaigns.
Twitter Redesigns Embedded Tweets With Full-Width Photo and Video
Twitter’s embedded tweets are about to get a makeover, the company revealed today in a blog post where it offered a glimpse of the new...
5 Ways to Engage with Your Community
In this post I teach you 5 ways to engage with your community and grow your business online. These are some of the best tips...
Twitter Cuts Off Firehose Access to Third Party Data Resellers
News broke late Friday night that Twitter made a significant move towards bolstering its own big data business by cutting off firehose access to third...
What’s Up With WhatsApp Marketing Outside of the U.S.?
It is not difficult to understand why nearly 50 million Brazilians are connected through WhatsApp; after all, this is a country where wireless communications are...
Why You Should Use the Science of Persuasion in Your #SocialMedia Strategy
The science of persuasion by Robert Cialdini is very effective in influencing social media strategy.
Snapchat is a Great For Online Advertising, Here’s Why
For quite a few people, understanding how Snapchat can be used for efficient online marketing is a bit difficult to understand, at least in the...