Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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‘What Should I Post on Facebook?’ 12 Facebook Tactics Working Right Now
If you feel challenged by Facebook marketing these days, you’re not alone. Here are 12 tactics to take a look at adding to your Facebook...
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How to Use Multi-Channel Marketing For Crowdsourcing [Case Study]
If you want to dip on multi-channel marketing but aren’t 100% convinced it’s worth the effort, it’s always good to look at what other businesses...
Facebook Introduces “Hello” and Video Calling for Messenger
Facebook made two major updates to their messaging services: one allows you to make video calls and the other allows you to call people or...
Instagram Gets Three New Filters, Brand New Emoji Hashtags
When Instagram introduced five new filters this past December, they were said to be met with “overwhelming excitement” from the community (and who could blame...
How to Rock Hashtags (And Why You Should)
In this article, you will find out why you should use hashtags, how to use them effectively, and how to find the best hashtags to...
7 Tools for Building a Happy Community
In this post I teach you 7 tools for building a happy community. These are tools that I’ve used to build a thriving community of...
The Real Reasons Social Media Affects Your Company’s SEO
Google doesn’t directly factor social media influence into the ranking algorithm, but that’s no reason to ignore social channels or marketing efforts.
New on #MarketingNerds: How to Get the Most from Your Social Media Campaigns
For our #MarketingNerds podcast, we chatted with Jim Belosic, CEO of ShortStack, about how to get the most out of your social media marketing campaigns.
Twitter Redesigns Embedded Tweets With Full-Width Photo and Video
Twitter’s embedded tweets are about to get a makeover, the company revealed today in a blog post where it offered a glimpse of the new...
5 Ways to Engage with Your Community
In this post I teach you 5 ways to engage with your community and grow your business online. These are some of the best tips...
Twitter Cuts Off Firehose Access to Third Party Data Resellers
News broke late Friday night that Twitter made a significant move towards bolstering its own big data business by cutting off firehose access to third...
What’s Up With WhatsApp Marketing Outside of the U.S.?
It is not difficult to understand why nearly 50 million Brazilians are connected through WhatsApp; after all, this is a country where wireless communications are...
Why You Should Use the Science of Persuasion in Your #SocialMedia Strategy
The science of persuasion by Robert Cialdini is very effective in influencing social media strategy.
Snapchat is a Great For Online Advertising, Here’s Why
For quite a few people, understanding how Snapchat can be used for efficient online marketing is a bit difficult to understand, at least in the...
Twitter to Display Promoted Tweets in User Profiles
The next time you visit a friend’s Twitter profile you may see something that will make you look twice. No, your friend isn’t suddenly tweeting...
Facebook Introduces New App for Creating Videos with Friends
An after-hours side project has turned into the latest product from Facebook, called Riff, which allows you to create and collaborate on videos with Facebook...
What’s New in #SocialMedia: March 2015 Updates
This was a slightly lighter month for social media updates, but there were quite a few for Facebook and some for Twitter and Instagram, too.
Share With Flair (And Boost Your Reputation) in 4 Steps
Don’t just copy content; make it your own to boost your reach and enhance your reputation.
Twitter Releases New Tool For Curating Best Tweets Around A Particular Topic
One of the greatest challenges on Twitter is cutting through the noise to find tweets with the most value, insight, and influence. Today, the company...
New Facebook Feature Will Alert You of Nearby Events Hosted By Pages You Like
Facebook quietly rolled out a new feature today that’s designed to make it easier for you to follow nearby events hosted by pages you like....
How to Build a Thriving Online Community
When you think of a thriving online community it’s hard not to use Reddit as a perfect example. Since its founding in 2005, “the front...
The Biggest Losers in Facebook’s Recent Purge of Page Likes
Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March 11th. By removing inactive accounts from a page’s...
Twitter Launches its own Live Streaming App, Periscope, to Compete with Meerkat
Interest has been building in new live streaming app, Periscope, ever since news broke weeks ago that it was acquired by Twitter. When competitive live...
Facebook Introduces Messenger As a Platform, Embeddable Videos, and More at F8
At Facebook’s developer conference in San Francisco, the social media giant made a number of major announcements about enhancements to its existing products and services....
Facebook to Turn Messenger into a Platform Similar to Snapchat
A report from TechCrunch indicates that Facebook is intending to turn its Messenger service into a platform that’s akin to Snapchat. At least similar in...
Facebook Makes It Possible To Send Money Between Friends
Facebook just announced a major enhancement to its Messenger service that will allow friends to easily and securely send money to each other. This feature,...
Facebook Acquires Top Shopping Search Engine In Effort To Improve Commerce Ads
Today, it was announced that Facebook has acquired shopping search engine, The Find, in an effort to improve the social network’s advertising efforts. The terms...
5 Social Media Strategy Tips From #SEJSummit Speaker Lissa Duty
We have great insight for you today, touching social media strategy for small and large organizations.
How to Build Interactions on Social Media
The more interactions you receive, the further your message spreads, the more results you see. Here’s an easy, resourceful and action-driven guide on driving interactions...
Facebook Introduces Topic Data: Learn What Your Audience Is Discussing on Facebook
As marketers, the more data we have the more targeted our messaging can be. Knowing what your audience is saying about topics related to your...