Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Twitter to Display Promoted Tweets in User Profiles
The next time you visit a friend’s Twitter profile you may see something that will make you look twice. No, your friend isn’t suddenly tweeting...
Facebook Introduces New App for Creating Videos with Friends
An after-hours side project has turned into the latest product from Facebook, called Riff, which allows you to create and collaborate on videos with Facebook...
What’s New in #SocialMedia: March 2015 Updates
This was a slightly lighter month for social media updates, but there were quite a few for Facebook and some for Twitter and Instagram, too.
Share With Flair (And Boost Your Reputation) in 4 Steps
Don’t just copy content; make it your own to boost your reach and enhance your reputation.
Twitter Releases New Tool For Curating Best Tweets Around A Particular Topic
One of the greatest challenges on Twitter is cutting through the noise to find tweets with the most value, insight, and influence. Today, the company...
New Facebook Feature Will Alert You of Nearby Events Hosted By Pages You Like
Facebook quietly rolled out a new feature today that’s designed to make it easier for you to follow nearby events hosted by pages you like....
How to Build a Thriving Online Community
When you think of a thriving online community it’s hard not to use Reddit as a perfect example. Since its founding in 2005, “the front...
The Biggest Losers in Facebook’s Recent Purge of Page Likes
Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March 11th. By removing inactive accounts from a page’s...
Twitter Launches its own Live Streaming App, Periscope, to Compete with Meerkat
Interest has been building in new live streaming app, Periscope, ever since news broke weeks ago that it was acquired by Twitter. When competitive live...
Facebook Introduces Messenger As a Platform, Embeddable Videos, and More at F8
At Facebook’s developer conference in San Francisco, the social media giant made a number of major announcements about enhancements to its existing products and services....
Facebook to Turn Messenger into a Platform Similar to Snapchat
A report from TechCrunch indicates that Facebook is intending to turn its Messenger service into a platform that’s akin to Snapchat. At least similar in...
Facebook Makes It Possible To Send Money Between Friends
Facebook just announced a major enhancement to its Messenger service that will allow friends to easily and securely send money to each other. This feature,...
Facebook Acquires Top Shopping Search Engine In Effort To Improve Commerce Ads
Today, it was announced that Facebook has acquired shopping search engine, The Find, in an effort to improve the social network’s advertising efforts. The terms...
5 Social Media Strategy Tips From #SEJSummit Speaker Lissa Duty
We have great insight for you today, touching social media strategy for small and large organizations.
How to Build Interactions on Social Media
The more interactions you receive, the further your message spreads, the more results you see. Here’s an easy, resourceful and action-driven guide on driving interactions...
Facebook Introduces Topic Data: Learn What Your Audience Is Discussing on Facebook
As marketers, the more data we have the more targeted our messaging can be. Knowing what your audience is saying about topics related to your...
Social Media 101: How to Create Engaging Content
Welcome to Web 2.0. Social media will be your guide! From December 2010, when Google confirmed social signals from Facebook and Twitter are used to determine search...
Facebook Warns Page Owners About Upcoming Drop in Page Likes
Today, Facebook gave Page owners a heads up about an upcoming change that’s going to cause a drop in Page likes. The company is going...
Facebook Makes 5 Predictions For A Mobile-First Future
Get ready to put the desktop computer in the back of your mind and start thinking about mobile first. Facebook predicts that as smartphones become...
How to Raise Awareness For Non-Profits Through Social Media Ad Grants
According to the National Center for Charitable Statistics (NCCS), there are nearly 2 million non-profit organizations registered in the United States. Tens of millions of additional charitable organizations...
This Month in #SocialMedia: Updates from February 2015
February revealed numerous social media updates, particularly on Facebook and in terms of advertising. Which of these do you think will have the largest impact?...
Twitter-Hosted Video Can Now Be Embedded On Your Website
Twitter recently added a new feature to its service where you can capture and upload video using Twitter’s official apps, allowing you to tweet video without...
Google to Separate Google+ Into Separate Divisions
Google executive Bradley Horowitz confirmed late last night that there are some changes coming to Google+, and he has been placed in charge of two...
Get More Conversions Using These 12 Twitter Stats #Infographic
Twitter is an excellent social media platform to grow your brand, both personally and as a company. It is great for introducing new prospects to...
#SMM 101: How to Leverage Twitter For Your Clients
Although many online marketers see Facebook as the be-all and end-all of social media marketing, it is important to remember that Twitter is considered a...
5 Ways to Increase Organic Reach on Facebook
Facebook isn’t the gravy train it used to be, and here’s why.
Twitter Now Has An Official WordPress Plugin, Here’s What It Does
Twitter just launched its very first official WordPress plugin, which combines several features previously available through third party apps such as the ability to embed...
Facebook Introduces App For Managing Ads On The Go
To meet the demand of its over 800,000 monthly advertisers, Facebook has introduced a new mobile app that will help make it easier to manage...
LinkedIn Introduces Aggressive New Form Of Advertising
If you thought retargeting ads were already creepy, be prepared for them to get even creepier. Recode reports that LinkedIn announced new ad products today,...
Why You Must Include LinkedIn in Your Content Marketing
Businesses hang out online on all sorts of places these days; Google+, Twitter and Pinterest, just to name a few. Social media is clearly still...