Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Facebook Doesn’t Charge For Ads Unless A Real Person Sees Them
Today Facebook provided a rare glimpse into its philosophy for counting ad impressions, revealing that the company doesn’t believe ads should be charged for unless...
Facebook Launches Product Ads, A Possible Threat To Google?
Today Facebook announced the launch of a new advertising unit called product ads, which look like they have the potential to be a real threat...
![Photos Now Draw The Lowest Organic Reach On Facebook [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2015/01/facebook-76536_1920-760x400.webp)
Photos Now Draw The Lowest Organic Reach On Facebook [STUDY]
Photos, once known to draw best reach and engagement for Facebook pages, are now drawing the lowest according to data from social media analytics company...
The Latest @Snapchat Update Makes It Easier For Brands to Grow Audiences
The new discover feature from Snapchat gives users a new way to discover and explore content and stories from different editorial teams.
Google To Discontinue Google+ Helpouts
Helpouts, a less popular version of Google+ Hangouts, will be discontinued as of April 20, 2015. Google+ Helpouts launched in 2013 as a way for...
Pinterest Is Stripping All Affiliate Links From Its Network, Starting Today
Just as reports surface that Pinterest is working on a new way to monetize its network, there is now news from VentureBeat that Pinterest is...
10 Brands That Prove Pinterest Can Reach Men
If you haven’t been keeping up with Pinterest lately, you may have missed a couple of major developments. For starters, Pinterest is accelerating its advertising...
Pinterest Is Reportedly Planning To Launch A ‘Buy’ Button Early This Year
According to a report released today by Recode, sources say Pinterest is working on its own “Buy” button that could launch in as little as...
Now You Can Decide Who Manages Your Facebook Profile After You Die
Have you ever put any thought into who you’d trust with managing your Facebook profile when you pass away? I can’t blame you if that...
Facebook To Grade The Effectiveness Of Your Ads Before You Run Them
Facebook has taken the guesswork out of wondering whether or not that ad you’re about to run is any good with the introduction of relevance...
Google Acquires Photo Storage App Odysee, Is A Major Google+ Update On The Way?
It was announced today that Google acquired photo storage app Odysee. The app, which automatically backs up photos and videos taken on your smartphone, will...
How to Build Custom Facebook Audiences for Marketing and Advertising
Over the last few years, Facebook has been home to the world’s largest internet audience, and 2015 is shaping up to be another major year....
Tumblr Marketing: 10 Examples of Effective Brands Doing It Right
Here are a handful of tips to keep in mind when tinkering around with Tumblr marketing.
Twitter Sucks At Dealing With Abuse And Trolls, Says CEO Dick Costolo
An internal memo sent out to Twitter employees, obtained by The Verge, reveals candid comments made by CEO Dick Costolo about the company’s shortcomings in...
Twitter Launches Quick Promote, A Faster Way To Promote Tweets
Ever wish it was as easy to promote a tweet as it is to boost a Facebook post? Well now it is (almost), as today...
This Month in #SocialMedia: Updates from January 2015
January was a heavy month in terms of social media updates, especially on Facebook. In case you missed any of the updates, here’s an overview:...
Why Knowing The ROI of Your Social Media Campaigns is Important
Despite the potentially jargon-heavy title of this piece, we’re actually talking about serious stuff here – which is why you should know what you’re spending...
The #ArtofSocial Interview with @GuyKawasaki and @PegFitzpatrick #SEJBookClub
Want to see what other books we’ve covered? Read our other reviews in the SEJ Book Club archive. This instillation of #SEJBookClub is really exciting....
Social Media Fails: How Not to Ruin Your Campaign
It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues...
Facebook To Show Location-Based Place Tips In Your News Feed
Facebook introduced a brand new feature for its iPhone app today which should help people learn more about the places and attractions they’re visiting. Taking...
Study Reveals Top Performing Retailers On Facebook During 2014 Holiday Season
Disclosure: Searchmetrics is a Search Engine Journal partner, but this coverage has not been sponsored or paid for in any way. A new study by...
Facebook Reaches 1.39B Monthly Active Users, Half A Billion Are Mobile-Only
Facebook announced its Q4 2014 earnings today, revealing that 1.39 billion users now use the social network every month, which marks a 13% year over...
Snapchat To Deliver Bite-Sized Pieces Of News And Entertainment From Media Publishers
Snapchat announced today that it will now be giving media publishers the ability to distribute short, edited clips of news and information. Content distributed via...
Facebook Introduces New Tool To Measure Sales Driven By Ads
It has always been easy to measure how well Facebook ads are performing when it comes to clicks and views, but what about sales? Measuring...
Pinterest Search Gets Smarter, Delivers Results Based on Gender
There’s nothing worse than searching for a new pair of kicks on Pinterest, and having to sift through pins of high heels when you really...
Social Media Makes Up Nearly A Third Of All Referral Traffic, + More Stats
Social software company Shareaholic argues that the shift from search to social is here with the release of a new set of data that reveals...
![Who Leads The Digital PR Discussion on Twitter? [INFOGRAPHIC]](https://www.searchenginejournal.com/wp-content/uploads/2015/01/0120-influencer-marketing.webp)
Who Leads The Digital PR Discussion on Twitter? [INFOGRAPHIC]
Curious about what the top influencers in digital PR are saying? Using 10 keywords, Fractl partnered with BuzzStream to analyze nearly 5,000 tweets to uncover more...
Twitter Teams Up With Bing To Offer Translated Tweets
Twitter announced today it is bringing back project it terminated in 2013, which is the ability for users to view tweets in multiple languages. Now...
Twitter To Show Tweets You Missed ‘While You Were Away’
Twitter announced today that its introducing a new feature on everyone’s home timeline where you’ll be shown an overview of popular tweets you may have...
Facebook To Clean Up News Feed Spam By Showing Fewer Hoaxes
Facebook announced today it’s launching an update to its news feed algorithm designed to reduce the appearance of hoaxes. This includes scams, as well as...