Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Why Knowing The ROI of Your Social Media Campaigns is Important
Despite the potentially jargon-heavy title of this piece, we’re actually talking about serious stuff here – which is why you should know what you’re spending...
The #ArtofSocial Interview with @GuyKawasaki and @PegFitzpatrick #SEJBookClub
Want to see what other books we’ve covered? Read our other reviews in the SEJ Book Club archive. This instillation of #SEJBookClub is really exciting....
Social Media Fails: How Not to Ruin Your Campaign
It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues...
Facebook To Show Location-Based Place Tips In Your News Feed
Facebook introduced a brand new feature for its iPhone app today which should help people learn more about the places and attractions they’re visiting. Taking...
Study Reveals Top Performing Retailers On Facebook During 2014 Holiday Season
Disclosure: Searchmetrics is a Search Engine Journal partner, but this coverage has not been sponsored or paid for in any way. A new study by...
Facebook Reaches 1.39B Monthly Active Users, Half A Billion Are Mobile-Only
Facebook announced its Q4 2014 earnings today, revealing that 1.39 billion users now use the social network every month, which marks a 13% year over...
Snapchat To Deliver Bite-Sized Pieces Of News And Entertainment From Media Publishers
Snapchat announced today that it will now be giving media publishers the ability to distribute short, edited clips of news and information. Content distributed via...
Facebook Introduces New Tool To Measure Sales Driven By Ads
It has always been easy to measure how well Facebook ads are performing when it comes to clicks and views, but what about sales? Measuring...
Pinterest Search Gets Smarter, Delivers Results Based on Gender
There’s nothing worse than searching for a new pair of kicks on Pinterest, and having to sift through pins of high heels when you really...
Social Media Makes Up Nearly A Third Of All Referral Traffic, + More Stats
Social software company Shareaholic argues that the shift from search to social is here with the release of a new set of data that reveals...
![Who Leads The Digital PR Discussion on Twitter? [INFOGRAPHIC]](https://www.searchenginejournal.com/wp-content/uploads/2015/01/0120-influencer-marketing.webp)
Who Leads The Digital PR Discussion on Twitter? [INFOGRAPHIC]
Curious about what the top influencers in digital PR are saying? Using 10 keywords, Fractl partnered with BuzzStream to analyze nearly 5,000 tweets to uncover more...
Twitter Teams Up With Bing To Offer Translated Tweets
Twitter announced today it is bringing back project it terminated in 2013, which is the ability for users to view tweets in multiple languages. Now...
Twitter To Show Tweets You Missed ‘While You Were Away’
Twitter announced today that its introducing a new feature on everyone’s home timeline where you’ll be shown an overview of popular tweets you may have...
Facebook To Clean Up News Feed Spam By Showing Fewer Hoaxes
Facebook announced today it’s launching an update to its news feed algorithm designed to reduce the appearance of hoaxes. This includes scams, as well as...
9 Ways Content Marketing Can Save Your Doomed Facebook Page
Facebook has announced starting January, they will be ramping up efforts to inflict even harsher punishments on brands for posting too much promotional content. Facebook’s...
Mark Zuckerberg On The Future Of Social Media, + More From Q&A
Facebook CEO Mark Zuckerberg held another public Q&A yesterday and discussed, among other topics, what he believes the future looks like for social networking. An...
Facebook Introduces ‘Work’, A Social Tool For Businessess and Employees
Though we may try to hide it, it’s no secret that we browse Facebook at work. Now the social network wants to make it so...
How to Revive Your Social Media Campaign
I’ve had the honor, over the past few years years, of working with a wide range of businesses. Some are on the ball, only in need...
LinkedIn Revamps Its Search Engine For Speed And Relevance
LinkedIn announced its team has been working to reengineer its search engine to help users find what they’re looking for faster. The company claims that...
Snapchat COO Emily White Covers Generation Z at #FordNAIAS
Each year at the North American International Auto Show, Ford invites about 200-300 bloggers and digital influencers to partake in exclusive sessions, product demonstrations, and...
10 IFTTT Recipes to Make You a Better Marketer
If you’re looking for a new tool to dive into this New Year, social media is a good way to go. The goal of marketers...
Instagram The Fastest Growing Social Network, Facebook The Most Engaged, + More Stats
New data from Pew Research Internet Project finds that while Facebook is still the most popular social media site, Instagram is by far the fastest growing....
LinkedIn Expands Its Blogging Tool To English Speaking Users Outside The US
LinkedIn’s publishing platform, previously only accessible to US users, has now been rolled out to more than 130 million English-speaking users outside of the United...
Facebook Video Views Are Up 94% In The US, 75% Worldwide
Video on Facebook is growing at an alarmingly rapid pace. Last year alone video views on the world’s leading social network grew by 94% in...
Reddit Makes A Couple Of Premium Features Available To All Users
Two popular features that Reddit Gold users enjoy will now be available to all users, VentureBeat reports. All Reddit users will now receive a notification...
How Social Media Automation Can Cut Your Sharing Time in Half
Imagine taking a week off at the beach while your social media profiles hummed along without missing a beat. One of the greatest social media...
10 Essential LinkedIn Tips, Tools, and Strategies You Need to Know
When it comes to LinkedIn, you know you need to complete your profile, participate in groups, create company pages, and create showcase pages to get...
How to Determine the ROI of Paid Social Media Campaigns
Measuring social media ROI has always been a huge topic for a lot of entrepreneurs and marketers. Some argue that no ROI can be measured from...
Facebook Acquires Top Voice Recognition Startup, Speech Commands Coming?
Wit.ai, a Y combinator startup founded 18 months ago, has been acquired by Facebook with the intent for the company to help the social network...
3 Reasons to Use Pinterest in 2015
Let’s face it: Few of us have the time or the inclination to use every single social media tool available to us. As a result,...