Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Someone Tied Fines to Yelp Reviews
The vast majority of Yelp users visit the site when they have money to spend. That’s a key finding from a Nielson study funded by...
Why Your Facebook Campaign Doesn’t Work (And What You Can Do to Fix It)
Facebook is the future of Internet advertising. Or so you might have heard. While it seems that everyone else’s ads are generating revenue, your ads...
Twitter’s Vine Now Allows You To Import Existing Videos, Plus New Editing Features
Twitter’s Vine, the popular six second video sharing service introduced two powerful new features today — advanced video editing and the ability to import existing...
Twitter To Start Showing You Tweets From People You Don’t Follow
Prepare yourself to start seeing tweets in your timeline from people you don’t follow. A change to Twitter’s timeline is going to start pulling in...
How to Build a Social Online Community: An Interview with Katy Keim
As part of our SEJ interview series, I recently caught up with Katy Keim of Lithium to discuss how to build online communities. In the...
Ask The Writers: Is The LinkedIn Publishing Platform Worth It?
I’ve done two posts so far as part of our “Ask The Experts” series on Panda 4.0/Payday Loan 2.0 Update and then a followup a few...
4 Ways Social Media is Utilized for Social Good
Over the last few years, social media has had a huge impact in our everyday lives. It has completely changed the way we engage the world,...
Facebook Introduces Cross-Device Reporting For Facebook Ads
Facebook has announced the launch of cross-device reporting for Facebook ads. For the first time, advertisers will be able to see how people are moving...
Promoted Video Comes To Twitter, Upload And Distribute Native Video On Twitter
Today, Twitter announced a beta test of new Promoted Video ad units. Twitter has been experimenting with these new ads for the past few months,...
Twitter Reveals How Many Active Users Are Bots, The Number May Be Higher Than You Think
Twitter revealed how many of its monthly active users are bots in a report just filed with the Securities and Exchange Commission. The report indicates...
Facebook Bans Like-Gating, No More Incentivizing Users To Like Pages
Facebook recently published a small but important update on their developer blog where they effectively put the ban on like-gating content. According to Facebook themselves,...
18 Social Media Strategy Tips for Success from the Experts
Here’s how 18 entrepreneurs used the power of a well-developed social media strategy to benefit their businesses.
Pinterest Messaging Arrives, Send Private Messages With Other Pinterest Users
Over two million pins are sent out every day, Pinterest said in an announcement. In an effort to get more conversations started around those pins,...
Twitter To Ramp Up Their Image Search Capabilities With Acquisition Of Madbits
Twitter looks to be ramping up its image search capabilities, if the acquisition of one of a rising startup in the field of image search are...
Embed A Tweet Within A Tweet On Twitter For Desktop
A feature that recently became available on Twitter’s mobile apps is now available on desktop, which is the ability to embed a tweet within a...
How Are Search Marketers Using Twitter in 2014?
For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter...
Instagram Officially Launches Snapchat Competitor Bolt Outside The US
Last week, information leaked that Instagram may be working on an app called Bolt that appeared to be a Snapchat competitor. Today, that information was...
Facebook’s Daily Active Users Are Up By 19 Percent
Facebook just released their Second Quarter 2014 Financial Summary, included in the report are a lot of positive statistics for the social media giant. Most...
Instagram May Be Working On A Snapchat Competitor, Called Bolt
A select number of Instagram users have received notifications prompting them to download a new ‘one tap photo messaging’ app called Bolt. According to user...
New Facebook Ad Targeting Lets You Target Users By Device
Facebook announced an update to their ad targeting options that will let you reach people on specific mobile device models In order to get high...
LinkedIn Experiments With Location-Based Features To Connect Nearby Professionals
VentureBeat reports that LinkedIn is experimenting with location-based features similar to those offered Foursquare. This information comes courtesy of LinkedIn designers Mauroof Ahmed and Moses...
Twitter Is Making Direct Messaging More Private And User Friendly
Twitter announced on Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via...
Save Facebook Posts, Read Them Later: New Feature Announced
Today, Facebook announced the addition of a new feature that will allow users to save items found while browsing Facebook for later viewing. Every day,...
Face It! It’s Time to Diversify Your Social Media Efforts
Love it or hate it, Facebook is still the predominant social network. With 1.3 billion users (and growing), it’s not going to disappear any time...
Follow What Interests You With New Pinterest Category Pages
Today, Pinterest announced an update to its category pages. Each category page now has a whole new selection of related interests to browse through. You...
Google+ Drops Real Name Policy, Promises To Smash Internet Trolls
Google admits that when they launched Google+ over three years ago there were a lot of restrictions on what name could be used on your...
LinkedIn Launches New App To Encourage Users To Stay Connected
LinkedIn recently launched a new app for iOS called Connected, which is designed to encourage users to more frequently reach out to others within their...
10 Free Ways to Boost Facebook Engagement
As brands complain that their Facebook engagement has gone south, various re-engagement strategies have cropped up. Unfortunately, many of these are expensive. So how can...
Twitter Offers Data-Backed Tips On How To Engage With Millennials
Twitter recently released a report sharing some key insights into how millennials prefer to engage on Twitter. In addition, the report also provides data-backed tips...
How Does Google Index Tweets? A Study by Eric Enge of Stone Temple Consulting
Eric Enge and the Stone Temple Consulting team embarked on a quest to find out: How does Google index tweets? Their findings, which were released...