Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Twitter’s Annual User Growth Rate Will Continue To Fall, According To Reports
Even though Twitter continues to add new users, its year over year growth is dropping according to a new report from eMarketer. According to eMarketer’s...
7 Ways to Use Custom Audiences With Facebook PPC
The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably”....
YouTube To Launch New App Specifically For Content Creators
If you create videos as part of your content marketing strategy, you’ll be happy to know that YouTube is about to launch a new app...
Facebook Introduces Privacy Checkup Tool, And New Default Privacy Settings
Today, Facebook announced some changes to their default privacy settings for new users, as well as a new privacy checkup tool for current users. Facebook...
LinkedIn Releases Report: LinkedIn Users Have More Buying Power Compared To Other Networks
LinkedIn released a report today, stating that their research proves there is an opportunity for businesses to leverage the buying power of professionals on the...
5 Things You Didn’t Know About Twitter’s Biggest Acquisitions
The internet has been buzzing ever since news broke that Twitter is considering an acquisition of SoundCloud. Acquiring an emerging start-up is one thing. But,...
Pinterest Versus Twitter: Which Should My Business Use?
At this point you should not be asking if you should join social media, you should be asking: which social media platform should I use?...
Google+ Introduces New Features That Automatically Generate Movies And Travelogues
Google announced today on their official blog that they are adding two new features to Google+ for desktop and mobile. The new features, called Stories...
Twitter Is Reportedly Considering A Deal To Acquire SoundCloud
According to re/code, Twitter may be making another move into the music industry as they are reportedly considering a deal to buy SoundCloud. SoundCloud is...
Facebook Reportedly Building A Snapchat Competitor Called ‘Slingshot’
News broke over the weekend that Facebook is working on video messaging app that will be a direct competitor to the wildly popular app Snapchat....
How to Use Twitter Trends For Your Business
Successful businesses know the significance of following current trends. Monitoring the latest trends plays a critical role in almost every aspect of marketing. It helps...
Pinterest Reveals The Most Popular Categories On Each Day Of The Week
The latest post on the Pinterest blog takes a close look at what the post popular categories are for each day of the week. So,...
How YouTube Remarketing Is Making The World A Better Place
YouTube is a video sharing platform which allows users to find, share, and watch a wide variety of videos. These factors make it a unique...
Twitter Introduces The Mute Button, Allows You To Silence Specific Users
Today, Twitter announced that they will be introducing a new feature for its iPhone and Android apps, as well as Twitter.com, that will allow users to...
Pinterest To Begin Rollout Of Promoted Pins
Today, Pinterest announced they have officially begun a small rollout of the ad units they will be using to monetize their steadily growing social network....
Snapchat On 20-Year Probation After Being Charged With Deceiving Users
The Federal Trade Commission (FTC) issued a press release this week stating that Snapchat has agreed to settle charges that it deceived users with false...
Learn More About Your Business’s Target Audience With Facebook Audience Insights
Today, Facebook announced the launch of a new tool, called audience insights, that Page owners can use to learn more about who their target audience...
5 Things You Should Know About Mark Zuckerberg (And What You Can Learn From Him)
The year 2014 has already been a pretty decent year for Mark Zuckerberg and Facebook. The company celebrated its 10th anniversary back in February, is...
Twitter Introduces Language Targeting For Advertisers
Twitter announced this week that advertisers now have the option to target Promoted Tweets and Promoted Accounts in the preferred language of the audience they...
LinkedIn Introduces Language Preference Targeting For Company Pages
LinkedIn launched two new capabilities to its service this week designed to help global brands with audiences in multiple locations around the word enhance their social...
Facebook Announces New Video Metrics Are Coming Soon
Facebook announced this week that new video metrics in Page Insights and Ads Reporting are coming soon. Facebook’s goal is to help users better understand...
New App Reveals How Much Information You’re Giving To Facebook
A new web app that’s being described as “unnerving” and “disturbingly accurate” was launched last week, which provides an eye-opening look into how much Facebook...
Twitter and Amazon Link Up, Add Items To Your Shopping Cart With A Single Tweet
Amazon recently launched a new feature called #AmazonCart where Twitter users can add items to their Amazon shopping cart simply by tweeting that hashtag along with...
Twitter Releases Study Showing Exposure To Brand Tweets Drives Action Online And Offline
Twitter released a study this week, in partnership with The Advertising Research Foundation, FOX and DB5, called “Discovering the Value of Earned Audiences — How...
Vine Launches New Version Of Website, New Features Include Vine TV, Playlists And More
Twitter’s Vine video sharing service, primarily used via a mobile app, has updated the desktop version of its website with a new look and a...
Everything You Need To Know About The New Twitter Profiles
Earlier this month, Twitter announced the upcoming launch of a new profile design. At the time, the new profiles were only available to a select...
Facebook Introduces Anonymous Login For Connected Apps
Today at f8, Facebook launched Anonymous Login, which they are touting as a new way to log into apps without sharing any personal information from Facebook.Facebook...
#SMSSummit Chicago 2014 Recap: Implementing a Successful Social Media Sweepstakes Strategy
The first session I attended for the Social Media Strategies Summit in Chicago was actually a two hour workshop presented by the Fandango Legal and...
Twitter Gains 14 Million Monthly Active Users In Q1 2014
Twitter released their earnings report for the the first quarter of 2014, which shows positive growth in just about every area. In fact, the numbers...
Twitter Tests A New Signup Process Aimed At Getting New Users To Stick Around Longer
Wired reports that Twitter is testing a new, smarter signup process that has been designed with the intention to get new users to stick around...