Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Facebook Ads Improve The Performance Of Paid Search Campaigns, According To New Study
Today, Facebook released the results of a study commissioned by the company that analyzes the effects of Facebook ads on paid search campaigns. The study...
7 Techniques for Embedding Social Media Content
Twitter, Vine, Instagram, SlideShare, YouTube, Google+, Facebook, and other social networks allow users to embed public social media content across the web. These embeds of...
Facebook Officially Launches Slingshot, A Snapchat Competitor
Last month we reported that Facebook was said to be working on photo and video messaging app that will be a direct competitor to the wildly...
Pinterest Introduces A Faster Search Experience For Place Pins
Pinterest has been gathering feedback from users since launching Place Pins a little over six months ago. Place Pins are geo-tagged pins that users can...
Facebook To Give Users More Control Over The Ads They See
In an announcement made today, Facebook is taking a cue from its users and taking two major steps to make ads better. In the first...
TweetDeck Hacked And Temporarily Taken Offline Today Following Security Breach
Twitter took its desktop Twitter client, TweetDeck, offline today following what is reported to be a massive security breach. We’ve temporarily taken TweetDeck services down...
Pinterest Is Bringing Guided Search From Its Mobile Apps To Desktop Users
In April we reported that Pinterest will be bringing a new feature called Guided Search to its mobile apps, designed to help users find things...
Why Your Business Should be on Instagram
Businesses already using Facebook and Twitter have a good start for implementing an online presence with social media. However, while these two online giants once...
Facebook Introduces Calls-To-Action For Video Ads, And Improved Targeting
Facebook recently announced on their Facebook For Business blog that they will be rolling out new targeting options for video ads. When creating a campaign...
Pinterest To Open Up Promoted Pins To More Users
Last month we reported that Pinterest was starting to roll out their new advertising unit, Promoted Pins. At that time, Pinterest was looking to get...
Where’d Everything Go? Navigating the New Facebook Page Redesign
The new Facebook business page redesign finally made a major rollout last week. While it doesn’t appear to have yet transitioned for 100% of fanpages,...
Facebook Explains Why Organic Reach Is Dropping, Says It’s Not About The Money
Brian Boland, of the Ads Product Marketing team at Facebook, took to the Facebook For Business blog today to answer the questions many Page owners...
Does Privacy + Twitter = A Reputation Disaster?
Twitter has been a happening place this spring. Reuters suggests the micr0blogging site will have nearly 400 million users by 2018. In addition, the hashtag #YesAllWomen...
Twitter Launches An Interactive Guide To Help Small Businesses Reach Their Goals
This week, Twitter launched an interactive guide designed to help small businesses make better use of its social network. The guide is tailored towards beginners...
New YouTube Tool Reveals How Well Your ISP Can Stream Video
YouTube announced the released of a new tool today that assesses the level of video quality that your Internet service provider is capable of streamin YouTube videos....
How We Grew Social Media Traffic by 170% in 3 Months
This past January, I took on a new role: Social Media Manager for Search Engine Journal. One of my first projects was to put together a...
Twitter’s Annual User Growth Rate Will Continue To Fall, According To Reports
Even though Twitter continues to add new users, its year over year growth is dropping according to a new report from eMarketer. According to eMarketer’s...
7 Ways to Use Custom Audiences With Facebook PPC
The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably”....
YouTube To Launch New App Specifically For Content Creators
If you create videos as part of your content marketing strategy, you’ll be happy to know that YouTube is about to launch a new app...
Facebook Introduces Privacy Checkup Tool, And New Default Privacy Settings
Today, Facebook announced some changes to their default privacy settings for new users, as well as a new privacy checkup tool for current users. Facebook...
LinkedIn Releases Report: LinkedIn Users Have More Buying Power Compared To Other Networks
LinkedIn released a report today, stating that their research proves there is an opportunity for businesses to leverage the buying power of professionals on the...
5 Things You Didn’t Know About Twitter’s Biggest Acquisitions
The internet has been buzzing ever since news broke that Twitter is considering an acquisition of SoundCloud. Acquiring an emerging start-up is one thing. But,...
Pinterest Versus Twitter: Which Should My Business Use?
At this point you should not be asking if you should join social media, you should be asking: which social media platform should I use?...
Google+ Introduces New Features That Automatically Generate Movies And Travelogues
Google announced today on their official blog that they are adding two new features to Google+ for desktop and mobile. The new features, called Stories...
Twitter Is Reportedly Considering A Deal To Acquire SoundCloud
According to re/code, Twitter may be making another move into the music industry as they are reportedly considering a deal to buy SoundCloud. SoundCloud is...
Facebook Reportedly Building A Snapchat Competitor Called ‘Slingshot’
News broke over the weekend that Facebook is working on video messaging app that will be a direct competitor to the wildly popular app Snapchat....
How to Use Twitter Trends For Your Business
Successful businesses know the significance of following current trends. Monitoring the latest trends plays a critical role in almost every aspect of marketing. It helps...
Pinterest Reveals The Most Popular Categories On Each Day Of The Week
The latest post on the Pinterest blog takes a close look at what the post popular categories are for each day of the week. So,...
How YouTube Remarketing Is Making The World A Better Place
YouTube is a video sharing platform which allows users to find, share, and watch a wide variety of videos. These factors make it a unique...
Twitter Introduces The Mute Button, Allows You To Silence Specific Users
Today, Twitter announced that they will be introducing a new feature for its iPhone and Android apps, as well as Twitter.com, that will allow users to...