Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Pinterest To Begin Rollout Of Promoted Pins
Today, Pinterest announced they have officially begun a small rollout of the ad units they will be using to monetize their steadily growing social network....
Snapchat On 20-Year Probation After Being Charged With Deceiving Users
The Federal Trade Commission (FTC) issued a press release this week stating that Snapchat has agreed to settle charges that it deceived users with false...
Learn More About Your Business’s Target Audience With Facebook Audience Insights
Today, Facebook announced the launch of a new tool, called audience insights, that Page owners can use to learn more about who their target audience...
5 Things You Should Know About Mark Zuckerberg (And What You Can Learn From Him)
The year 2014 has already been a pretty decent year for Mark Zuckerberg and Facebook. The company celebrated its 10th anniversary back in February, is...
Twitter Introduces Language Targeting For Advertisers
Twitter announced this week that advertisers now have the option to target Promoted Tweets and Promoted Accounts in the preferred language of the audience they...
LinkedIn Introduces Language Preference Targeting For Company Pages
LinkedIn launched two new capabilities to its service this week designed to help global brands with audiences in multiple locations around the word enhance their social...
Facebook Announces New Video Metrics Are Coming Soon
Facebook announced this week that new video metrics in Page Insights and Ads Reporting are coming soon. Facebook’s goal is to help users better understand...
New App Reveals How Much Information You’re Giving To Facebook
A new web app that’s being described as “unnerving” and “disturbingly accurate” was launched last week, which provides an eye-opening look into how much Facebook...
Twitter and Amazon Link Up, Add Items To Your Shopping Cart With A Single Tweet
Amazon recently launched a new feature called #AmazonCart where Twitter users can add items to their Amazon shopping cart simply by tweeting that hashtag along with...
Twitter Releases Study Showing Exposure To Brand Tweets Drives Action Online And Offline
Twitter released a study this week, in partnership with The Advertising Research Foundation, FOX and DB5, called “Discovering the Value of Earned Audiences — How...
Vine Launches New Version Of Website, New Features Include Vine TV, Playlists And More
Twitter’s Vine video sharing service, primarily used via a mobile app, has updated the desktop version of its website with a new look and a...
Everything You Need To Know About The New Twitter Profiles
Earlier this month, Twitter announced the upcoming launch of a new profile design. At the time, the new profiles were only available to a select...
Facebook Introduces Anonymous Login For Connected Apps
Today at f8, Facebook launched Anonymous Login, which they are touting as a new way to log into apps without sharing any personal information from Facebook.Facebook...
#SMSSummit Chicago 2014 Recap: Implementing a Successful Social Media Sweepstakes Strategy
The first session I attended for the Social Media Strategies Summit in Chicago was actually a two hour workshop presented by the Fandango Legal and...
Twitter Gains 14 Million Monthly Active Users In Q1 2014
Twitter released their earnings report for the the first quarter of 2014, which shows positive growth in just about every area. In fact, the numbers...
Twitter Tests A New Signup Process Aimed At Getting New Users To Stick Around Longer
Wired reports that Twitter is testing a new, smarter signup process that has been designed with the intention to get new users to stick around...
Are Brands Measuring the Wrong Type of Engagement? A Red Bull Case Study
Most brands consider engagement a KPI (key performance indicator) to their digital marketing success. Regardless of the size or industry of the business, everyone wants more...
10 Social Media Accounts You Can Learn From
If it seems like everyone is on some sort of social media outlet, that assumption may not be far off. As of September 2013, 73%...
8 Groups To Help You Score A Job on Linkedin
It wasn’t all that long ago that we presented some tips on how to become an all-star on LinkedIn. One of those pieces of advice...
Pinterest Announces Improvements To User Experience With Guided Search, Custom Categories, and More
Pinterest announced some improvements to their user experience at an event held last night at their headquarters in San Francisco. The improvements include features like...
Google’s Social Login Popularity Increases In Q1 2014, According To New Study
Janrain, the leader in customer profile management, published its latest quarterly Social Login Trends report this week. The data shows clear trends favoring Google over...
LinkedIn Announces Mobile Photo Sharing
Today, LinkedIn announced the launch of photo sharing on Android, iPhone and the mobile web. This new feature will be rolling out to all users...
LinkedIn Announces They Have Reached 300 Million Members Worldwide
LinkedIn announced today they have reached the milestone of over 300 million members worldwide, more than half of which reside outside the United States. The...
Facebook Introduces Feature To Help You Find Nearby Friends
Facebook’s Product Manager, Andrea Vaccari, announced today the beginning of a roll out of an optional new feature to help users find friends that are...
Google +Post Ads Now Available To All Advertisers
Google+ introduced +Post ads to a limited number of advertisers last December as a way to turn Google+ content into ads that run across the...
12 Heatmap Findings: Your Roadmap to Conversions
I’m about to give you a hard reality check. There are millions of websites on the Internet, and all of their designers have the goal...
Twitter Acquires Gnip, The World’s Largest Provider of Twitter Data
Twitter’s VP of Global Business Development, Jana Messerschmidt, announced today the company has agreed to acquire Gnip, a leading provider of social data and a long-standing Twitter data...
Pinterest Launches ‘Pin It’ Button For WordPress, Blogger, Tumblr and More.
Pinterest recently announced on their Pinterest For Business Blog they will be bringing the Pin It button to more platforms, specifically Tumblr, Blogger, WordPress.org and Wix....
Good and Bad Reactions to Facebook’s Algorithm Change
Most online media professionals have a love/hate relationship with Facebook. We love the reach it provides and the real interactions we can generate, but we...
How to use Google+ to Increase Brand Engagement
A recent student by Forrester Research unveiled shocking facts: Of 60,000 US online adults who use social sites, 22% visit Google+ each month. Brands have...