Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Facebook To Acquire WhatsApp For $19 Billion in Cash and Stock
News broke this evening via a regulatory filing that Facebook is acquiring mobile messenger WhatsApp for $19 Billion in cash and company stock. Specifically, WhatsApp will be...
So Your Colleague Thinks He’s a Social Media Expert?
Back when I first got started with online marketing — in 2009 — it seemed everyone was keen on donning the label “social media guru”....
Starbucks & The Economist Admit To Using Google+ Mostly For SEO Benefits
The New York Times published a report last Friday dissecting the benefits of Google+; they believe Google benefits more than its users do, but also highlighted...
4 Ways to Capture B2B Leads from Facebook
Companies which operate under the business-to-business structure haven’t been quite so quick to embrace social media marketing as B2C companies have. However, there are an...
The @SMX West Speaker Interview: @RicDragon on Vision, ‘Good SEO’ and ‘Deep Content’
I had the opportunity to interview a few speakers on the MarketingLand track at SMX West this coming March as part of SEJ’s partnership with Third Door...
Facebook Delaying Launch Of Auto-Playing Video Ads In News Feed
As a follow up to story we published in December announcing the testing of auto-playing video ads in Facebook’s news feed, it may come as...
Klout Acquired By Lithium Technologies For Roughly $100 Million
Online publication Re/code has reported that Klout, the online social influence scoring platform, is set to be sold to social customer service company Lithium Technologies. The deal...
5 Common Marketing Message Mistakes You Need to Avoid
The task of encapsulating what you stand for via the perfect marketing message is a daunting challenge. You need to appeal to your target demographic...
New Version Of Klout Features Content Curation And Scheduling Tools
Klout just became many times more useful with the launch of an entirely new version of their service that features tools to help you curate...
2014 A Big Year For Google Photos: Adobe Photoshop Veteran Moves To Google Photo Team
Adobe’s John Nack announced on his blog this week that after 14 years with the company he will be leaving Adobe to join Google’s digital...
▂ ▃ ▅ ▆ █ Buffer’s How-to Guide: Using Symbols in Your Tweets (not just for Tweens) ♬♡►♪☺
Lots of people like to add things like ♥✩♬♡►♪☺♫ to their tweets for fun, but did you know adding symbols can make your tweets shorter and...
Facebook’s News Reader App, Paper, Launches Today on iOS in the US
Facebook Creative Labs have launched their first ever product, a curated visual news reader app called Paper. If you live in the US and own...
Study Reports 20% of Overall Traffic Comes From Facebook and Pinterest
A new report released by my company, Shareaholic, a content discovery and sharing platform used by 200,000+ websites around the globe, revealed Facebook and Pinterest collectively referred one-fifth of all...
Brian Solis’ Conversation Prism Catalogs The Best Social Platforms
With JESS3, Brian Solis has released version 4.0 of his conversation prism, which is “a visual map of the social media landscape.” Created in 2008,...
Twitter Search Gets Better, More Useful, With New Search Filters
Twitter announced on, of all places, Twitter yesterday that they are bringing new filters to the desktop version of their social network: We’re bringing new...
25 Things You Should Know About Vine
There’s good reason for Vine to celebrate its first birthday. It’s had an incredible amount of growth and hype during its first 12 months of...
Pinterest Makes It Easier to Find Pins with Introduction of ‘Pinterest Interests’
Pinterest is one of the fastest growing and most user friendly social networking sites on the web today, but they’re clearly not satisfied with maintaining...
12 Celebrity Twitter Account Mistakes
As you already know, Twitter is a great tool when you want to socialize with like-minded individuals, promote yourself or your brand, and to keep...
25 Awesome Brands on Twitter That You Should Be Following
If you have a Twitter account (which most of us do), you probably have noticed brands constantly outdoing one another. This is because it only...
Pinterest Beefs Up Search Capabilities With More Efficient Way To Find Recipes
Pinterest announced on their blog yesterday the launch of new features to make it easier, and more efficient, to find recipes based on your individual...
Social Media Marketing: Should You Hire an Agency or Keep it In-House?
Having a presence on top social media sites has become a necessity, as opposed to a luxury, for businesses in most industries. In addition to...
Facebook to Begin Showing Less Text Posts From Business Pages
In an announcement made today on the Facebook Newsroom blog, an update to the News Feed algorithm is being rolled out that will result in...
Pinterest is Testing the Ability to Pin GIFs
Posting GIFs has proven to be wildly popular on sites like Reddit and Tumblr, soon you might be able to pin GIFs to your favorite...
An Interview With Ford’s Scott Monty at 2014 #FordNAIAS
Last week, I had the opportunity to attend the North American International Auto Show in Detroit as part of the Ford Blogger Experience. During the...
Facebook Introduces Trending Topics, Here’s How They Differ From Twitter’s
Facebook recently introduced a new feature to the desktop version of their site that’s a lot like Twitter’s trending topics. Simply called “Trending”, it’s a...
Buying Pinterest Followers: A Good or Bad Idea?
Pinterest is growing to be the most engaged social media network in the world. I love Pinterest and have spoken on the topic several times...
LinkedIn Marketing Solutions Case Studies With Jason Miller
In a recent interview from San Francisco, I talked to LinkedIn Senior Content Marketing Manager Jason Miller about LinkedIn Marketing Solutions and how it can be used in the context...
Twitter Co-Founder Biz Stone Launches Jelly, A Social Q&A Search Engine
Twitter Co-Founder, Biz Stone, recently launched his super-secret project Jelly, available worldwide on Android and iOS as of yesterday. Jelly is “kinda like using a...
Pinterest Acquires VisualGraph, Looks To Improve Visual Search Capabilities
In an effort to make much needed upgrades to its visual search capabilities, Pinterest recently acquired two-man startup VisualGraph. Founder Kevin Jing previously worked on Google’s visual...
How You Can Tell How Old Someone Is By Their Tweets
If you follow social media trends, there’s always been one obvious, glaring fact. Twitter is for the young. Without having much evidence to back this...